The Best CRM Software in 2026
We researched every CRM below from its official website — pricing pages, plan tables and product documentation — and ranked them on how well they handle the core CRM job, value for money and the depth of their verified features.
Our top picks
-
Top ranked
HubSpot CRM#1 of 2389.4/10A capable free CRM with contact, deal, email, AI, mobile, and integration coverage.
Free plan · 14-day trial
-
Runner-up
Salesforce Sales Cloud#2 of 2389.3/10A broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.
Free plan · 30-day trial
-
Top-ranked free plan
Zoho CRM#3 of 2389.2/10A broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.
Free plan · 15-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 238 tools, best first · page 1 of 5
-
Best forFree CRM with an approachable ecosystem
A capable free CRM with contact, deal, email, AI, mobile, and integration coverage.
- Email sync
- Marketing automation
- Mobile app
Free plan · 14-day trial Our HubSpot CRM verdict → Visit HubSpotFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit HubSpot -
Best forMature teams needing advanced sales operations
A broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.
- Email sync
- Marketing automation
- Mobile app
Free plan · 30-day trial Our Salesforce Sales Cloud verdict → Visit SalesforceFor vendors Sponsor this spot · #2 · $99/mo →9.3/10★★★★★Visit Salesforce -
Best forTeams wanting broad CRM value with automation
A broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.
- Email sync
- Marketing automation
- Mobile app
Free plan · 15-day trial Our Zoho CRM verdict → Visit Zoho CRMFor vendors Sponsor this spot · #3 · $79/mo →9.2/10★★★★★Visit Zoho CRM -
Best forAffordable all-in-one sales and marketing CRM
An affordable CRM combining sales pipelines, marketing automation, communications, and AI.
- Email sync
- Marketing automation
- Mobile app
Free plan · 21-day trial Our Freshworks CRM verdict → Visit Freshworks CRMFor vendors Sponsor this spot · #4 · $69/mo →9.1/10★★★★★Visit Freshworks CRM -
Best forMicrosoft ecosystem enterprise sales teams
A deep Microsoft-aligned CRM for enterprise sales teams that can justify its higher price.
- Email sync
- Marketing automation
- Mobile app
9.0/10★★★★☆Visit Microsoft -
Best forSmall sales teams needing calling and AI
A flexible CRM for small sales teams that need calling, AI, and pipeline tools.
- Email sync
- Mobile app
- AI features
8.9/10★★★★☆Visit Freshsales -
Best forFocused sales teams prioritizing pipeline execution
A focused sales CRM for teams that need visual pipeline execution and automation.
- Email sync
- Marketing automation
- Mobile app
8.8/10★★★★☆Visit Pipedrive -
Creatio CRMVerified
Best forMid-market and enterprise teams automating customer work
A configurable CRM suite for teams coordinating sales, marketing, and service workflows.
- Marketing automation
- Mobile app
- AI features
8.7/10★★★★☆Visit Creatio -
Best forBusinesses wanting flexible open-source CRM coverage
A flexible CRM with open-source deployment and broad Odoo suite connectivity.
- Open source
- AI features
8.6/10★★★★☆Visit Odoo CRM -
Best forAffordable all-in-one CRM and support
An affordable all-in-one CRM with sales, support, marketing, automation, and AI.
- Email sync
- Marketing automation
- Mobile app
8.5/10★★★★☆Visit Vtiger -
Best forSelf-hosted CRM with classic business modules
A flexible self-hosted CRM with broad business modules and no per-user licence fee.
- Open source
- Email sync
- Marketing automation
8.4/10★★★★☆Visit SuiteCRM -
Best forEnterprise sales teams needing guided selling
A workflow-focused CRM for complex enterprise sales operations.
- Email sync
- Marketing automation
- Mobile app
8.3/10★★★★☆Visit Pega CRM -
SalesflareVerified
Best forB2B teams automating prospecting and email engagement
A focused CRM for automated prospecting, email engagement, and pipeline management.
- Email sync
- Marketing automation
- Mobile app
8.3/10★★★★☆Visit Salesflare -
Best forOracle customers needing integrated enterprise sales
An Oracle-centered CRM for complex enterprise sales, forecasting, quoting, and revenue workflows.
- Mobile app
- AI features
8.2/10★★★★☆Visit Oracle -
Best forEstablished businesses wanting mature CRM and marketing
A mature CRM combining sales pipelines, marketing automation, service tools, AI, and mobile access.
- Email sync
- Marketing automation
- Mobile app
8.1/10★★★★☆Visit SuperOffice -
Best forSales teams wanting marketing and AI included
A broad CRM for teams that want sales, marketing, automation, and AI in one system.
- Email sync
- Marketing automation
- Mobile app
8.0/10★★★★☆Visit Nutshell -
Best forTeams preferring visual, flexible CRM boards
A flexible visual CRM with automation, AI, and mobile access, but no free plan.
- Email sync
- Marketing automation
- Mobile app
7.9/10★★★★☆Visit monday CRM -
Best forModern teams needing flexible relationship data
A flexible CRM with strong customization, automation, AI, and mobile access.
- Email sync
- Mobile app
- AI features
7.8/10★★★★☆Visit Attio -
Best forSelf-hosted CRM with customization control
A flexible self-hosted CRM with sales, service, automation, and customization tools.
- Open source
- Marketing automation
- AI features
7.7/10★★★★☆Visit EspoCRM -
Best forSales teams built around calling and SMS
A calling-first CRM for sales teams that need pipelines, messaging and automation.
- Email sync
- Marketing automation
- Mobile app
7.6/10★★★★☆Visit Close -
Best forTeams already using Zendesk
A capable sales CRM for Zendesk teams, with paid plans and a stated 2027 removal schedule.
- Email sync
- Mobile app
- Visual sales pipeline
7.5/10★★★★☆Visit Zendesk Sell -
Best forField-sales teams needing communications and mobile CRM
A broad CRM for field sales, lead operations, marketing automation, and mobile work.
- Email sync
- Marketing automation
- Mobile app
7.4/10★★★★☆Visit LeadSquared -
Best forTeams combining CRM, projects, and quotes
A broad CRM for teams that need sales, projects, quotes, and automation together.
- Email sync
- Mobile app
- AI features
7.3/10★★★★☆Visit Insightly -
Best forSales teams needing forecasting and process controls
A process-focused CRM for forecasting, pipelines, workflows, and complex B2B sales.
- Email sync
- Marketing automation
- Mobile app
7.2/10★★★★☆Visit SugarCRM -
Best forLong-established teams needing full CRM coverage
A mature CRM with broad sales, marketing, AI, deployment, and integration coverage.
- Email sync
- Marketing automation
- Mobile app
7.1/10★★★★☆Visit Act! -
Best forTeams needing CRM, calling, and messaging
A broad CRM for teams that need pipelines, communications, automation, and AI in one platform.
- Email sync
- Marketing automation
- Mobile app
7.0/10★★★★☆Visit Salesmate -
Best forSimple CRM with a useful free tier
A straightforward CRM with a capable free plan and room to scale.
- Email sync
- Marketing automation
- Mobile app
6.8/10★★★☆☆Visit Capsule CRM -
Best forBudget-conscious teams wanting open-source CRM
A low-cost, flexible CRM with self-hosting and practical sales pipeline tools.
- Open source
- Email sync
- Free trial
6.7/10★★★☆☆Visit Frappe CRM -
Best forTeams wanting messaging and pipeline automation
A messaging-focused CRM with visual pipelines, automation, scheduling, and AI assistance.
- Email sync
- Marketing automation
- Mobile app
6.6/10★★★☆☆Visit Kommo -
Best forBudget teams needing CRM and marketing automation
A budget-friendly CRM combining sales, marketing automation, telephony, and helpdesk tools.
- Email sync
- Marketing automation
- Mobile app
6.5/10★★★☆☆Visit Agile CRM -
Best forSMBs needing sales, marketing, and help desk tools
A broad CRM suite for SMBs that need sales, marketing, and support in one system.
- Email sync
- Marketing automation
- Mobile app
6.4/10★★★☆☆Visit LeadMaster -
Best forGoogle Workspace-centric sales teams
A Google Workspace-focused CRM with pipelines, automation, campaigns, and mobile apps.
- Email sync
- Marketing automation
- Mobile app
6.3/10★★★☆☆Visit NetHunt CRM -
Best forEstablished businesses needing traditional CRM workflows
A mature CRM for established businesses that need connected sales, marketing and service workflows.
- Email sync
- Marketing automation
6.2/10★★★☆☆Visit Sage CRM -
Best forOrganizations needing CRM and service breadth
A broad CRM suite for organizations that need sales, service, marketing, and AI together.
- Marketing automation
- Mobile app
- AI features
6.0/10★★★☆☆Visit efficy -
Best forReal-estate teams managing property-led sales
A property-specific CRM spanning lead management, marketing, site visits and post-sales.
- Mobile app
- AI features
5.9/10★★★☆☆Visit Sell.Do -
Best forSmall businesses wanting simple, dependable CRM
A straightforward $15-per-user CRM with strong essentials but limited platform breadth.
- Email sync
- AI features
- Free trial
5.8/10★★★☆☆Visit site -
Best forAgencies needing CRM plus marketing infrastructure
A broad agency CRM with marketing, funnels, payments, AI, and client-account tools.
- Email sync
- Marketing automation
- Mobile app
5.7/10★★★☆☆Visit HighLevel -
Best forFinancial advisors managing households and workflows
A specialized advisor CRM with household management, workflows, AI, and mobile access.
- Email sync
- Mobile app
- AI features
5.6/10★★★☆☆Visit Wealthbox -
Best forReal estate teams needing advanced lead follow-up
A specialized real estate CRM with strong follow-up automation and high pricing.
- Mobile app
- AI features
- Free trial
5.5/10★★★☆☆Visit Follow Up Boss -
Best forBusinesses combining CRM with marketing automation
A broad CRM with marketing automation and unlimited users, organized around contact-volume plans.
- Email sync
- Marketing automation
- Mobile app
5.4/10★★★☆☆Visit GreenRope -
Best forField sales teams managing territories and visits
A field-sales CRM combining territories, visits, routes, orders, and pipeline management.
- Free trial
5.3/10★★★☆☆Visit Outfield -
Best forMicrosoft 365-centric small teams
A Microsoft 365-focused CRM with modular pricing, offline mobile access, and AI email tools.
- Email sync
- Mobile app
- AI features
5.2/10★★★☆☆Visit eWay-CRM -
Best forBudget CRM with sales and marketing breadth
A broad, budget-friendly CRM for small businesses that want sales and marketing tools together.
- Marketing automation
- Mobile app
- AI features
5.1/10★★★☆☆Visit EngageBay -
Best forGoogle Workspace-centered CRM teams
A capable Google Workspace-centered CRM with strong pipelines, automation and reporting.
- Email sync
- Marketing automation
- Mobile app
5.0/10★★☆☆☆Visit Copper -
Best forRelationship-focused teams using multichannel outreach
A relationship-focused CRM with multichannel outreach, automation, and enrichment.
- Email sync
- Marketing automation
- Mobile app
4.9/10★★☆☆☆Visit folk -
Best forSmall businesses needing CRM with billing
A customizable CRM for small businesses that need sales, automation, and billing tools.
- Email sync
- Marketing automation
- Mobile app
4.8/10★★☆☆☆Visit Apptivo -
Best forSales teams wanting AI support and offline mobile CRM
A visual sales CRM with AI assistance, workflow automation and offline mobile access.
- Email sync
- Mobile app
- AI features
4.7/10★★☆☆☆Visit Coevera -
Best forSalespeople who live in Gmail
A capable Gmail-native CRM, but paid plans start at a comparatively high $49 per user monthly.
- Email sync
- Marketing automation
- Mobile app
4.6/10★★☆☆☆Visit Streak -
Best forTeams focused on sales process coaching
A coaching-focused CRM with process guidance, forecasting, and account growth tools.
- Email sync
- Mobile app
- AI features
4.4/10★★☆☆☆Visit Membrain -
Best forReal-estate agencies managing property sales
A property-focused CRM for agencies that need matching, portal leads and follow-up workflows.
- Mobile app
- AI features
4.3/10★★☆☆☆Visit Rex CRM
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Free trial | Visual sales pipeline | Email sync | Marketing automation | AI features | Score |
|---|---|---|---|---|---|---|---|---|---|
| 1 | HubSpot CRM | Yes | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Salesforce Sales Cloud | Yes | $25/user/mo | Yes | Yes | Yes | Yes | 9.3 | |
| 3 | Zoho CRM | Yes | $14/user/mo | Yes | Yes | Yes | Yes | Yes | 9.2 |
| 4 | Freshworks CRM | Yes | $9/user/mo | Yes | Yes | Yes | Yes | Yes | 9.1 |
| 5 | Microsoft Dynamics 365 Sales | No | $65/user/mo | Yes | Yes | Yes | Yes | Yes | 9.0 |
| 6 | Freshsales | Yes | $9/user/mo | Yes | Yes | Yes | Yes | 8.9 | |
| 7 | Pipedrive | No | Yes | Yes | Yes | Yes | Yes | 8.8 | |
| 8 | Creatio CRM | No | Yes | Yes | Yes | 8.7 | |||
| 9 | Odoo CRM | Yes | Yes | 8.6 | |||||
| 10 | Vtiger CRM | Yes | $12/user/mo | Yes | Yes | Yes | Yes | Yes | 8.5 |
| 11 | SuiteCRM | Yes | £50/mo | Yes | Yes | Yes | Yes | 8.4 | |
| 12 | Pega CRM | Yes | Yes | Yes | Yes | Yes | 8.3 | ||
| 13 | Salesflare | No | $29/user/mo | Yes | Yes | Yes | Yes | Yes | 8.3 |
| 14 | Oracle Fusion Cloud Sales | Yes | 8.2 | ||||||
| 15 | SuperOffice CRM | No | Yes | Yes | Yes | Yes | 8.1 | ||
| 16 | Nutshell | No | $13/user/mo | Yes | Yes | Yes | Yes | Yes | 8.0 |
| 17 | monday CRM | No | $12/seat/mo | Yes | Yes | Yes | Yes | Yes | 7.9 |
| 18 | Attio | Yes | $44/user/mo | Yes | Yes | Yes | Yes | 7.8 | |
| 19 | EspoCRM | Yes | Yes | Yes | No | Yes | Yes | 7.7 | |
| 20 | Close | No | $9/user/mo | Yes | Yes | Yes | Yes | Yes | 7.6 |
| 21 | Zendesk Sell | No | $19/user/mo | Yes | Yes | 7.5 | |||
| 22 | LeadSquared | No | Yes | Yes | Yes | Yes | 7.4 | ||
| 23 | Insightly CRM | No | Yes | Yes | Yes | Yes | 7.3 | ||
| 24 | SugarCRM | No | Yes | Yes | Yes | Yes | 7.2 | ||
| 25 | Act! | No | $30/user/mo | Yes | Yes | Yes | Yes | Yes | 7.1 |
| 26 | Salesmate | No | $23/user/mo | Yes | Yes | Yes | Yes | Yes | 7.0 |
| 27 | Capsule CRM | Yes | Yes | Yes | Yes | Yes | Yes | 6.8 | |
| 28 | Frappe CRM | Yes | $5/mo | Yes | Yes | Yes | 6.7 | ||
| 29 | Kommo (formerly amoCRM) | No | $25/user/mo | Yes | Yes | Yes | Yes | Yes | 6.6 |
| 30 | Agile CRM | Yes | Yes | Yes | Yes | 6.5 | |||
| 31 | LeadMaster | No | $25/user/mo | Yes | Yes | Yes | Yes | 6.4 | |
| 32 | NetHunt CRM | No | $24/user/mo | Yes | Yes | Yes | Yes | Yes | 6.3 |
| 33 | Sage CRM | Yes | Yes | 6.2 | |||||
| 34 | efficy CRM | Yes | Yes | Yes | 6.0 | ||||
| 35 | Sell.Do | Yes | 5.9 | ||||||
| 36 | Less Annoying CRM | No | $15/user/mo | Yes | Yes | Yes | 5.8 | ||
| 37 | HighLevel | No | $970/yr | Yes | Yes | Yes | Yes | Yes | 5.7 |
| 38 | Wealthbox | No | Yes | Yes | Yes | Yes | 5.6 | ||
| 39 | Follow Up Boss | No | $58/user/mo | Yes | Yes | 5.5 | |||
| 40 | GreenRope | No | Yes | Yes | Yes | Yes | Yes | 5.4 | |
| 41 | Outfield | No | Yes | 5.3 | |||||
| 42 | eWay-CRM | Yes | $10/user/mo | Yes | Yes | Yes | 5.2 | ||
| 43 | EngageBay | Yes | $11.04/user/mo | Yes | Yes | Yes | 5.1 | ||
| 44 | Copper CRM | No | $23/seat/mo | Yes | Yes | Yes | Yes | Yes | 5.0 |
| 45 | folk | No | $288/seat/yr | Yes | Yes | Yes | Yes | Yes | 4.9 |
| 46 | Apptivo CRM | No | Yes | Yes | Yes | Yes | 4.8 | ||
| 47 | Coevera | No | $75/user/mo | Yes | Yes | Yes | No | Yes | 4.7 |
| 48 | Streak | Yes | $49/user/mo | Yes | Yes | Yes | Yes | Yes | 4.6 |
| 49 | Membrain | Yes | $49/user/mo | Yes | Yes | Yes | Yes | 4.4 | |
| 50 | Rex CRM | Yes | 4.3 |
Head-to-head All 28 comparisons →
- HubSpot CRM vs Salesforce Sales Cloud
- HubSpot CRM vs Zoho CRM
- HubSpot CRM vs Freshworks CRM
- HubSpot CRM vs Microsoft Dynamics 365 Sales
- HubSpot CRM vs Freshsales
- HubSpot CRM vs Pipedrive
- HubSpot CRM vs Creatio CRM
- Salesforce Sales Cloud vs Zoho CRM
- Salesforce Sales Cloud vs Freshworks CRM
Explore other topics All topics →
- AI Tools 303 directories · 8,267 tools ranked AI Writing Tools · AI Video Generators · Text-to-Speech Software
- Web Hosting & Domains 273 directories · 6,063 tools ranked Shared Web Hosting · Managed Cloud Hosting · Dedicated Server Hosting
- Productivity 156 directories · 4,890 tools ranked Note-Taking Apps · Calendar Apps · Project Management Software
- Marketing 133 directories · 3,904 tools ranked SEO Tools · Influencer Marketing Platforms · Email Marketing Software
- Customer Service 55 directories · 1,547 tools ranked Chatbot Builders · Knowledge Base Software · Call Center Software
- Communication 108 directories · 3,223 tools ranked Business Phone Systems · Email Clients · Audience Response Systems
How we rank CRM software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update