Act!
Act!: A mature CRM with broad sales, marketing, AI, deployment, and integration coverage. Ranked #25 of 238 in CRM Software by our editors (7.1/10); pricing: 14-day trial; best for long-established teams needing full CRM coverage.
At a glance
- Editor score7.1 / 10
- Pricing14-day trial
- Best forLong-established teams needing full CRM coverage
- Free planNo
- Paid from$30/user/mo
- Founded1987 · Scottsdale, Arizona, USA
- Facts checked22 Sep 2026
Where it wins
- Covers contacts, activities, pipelines, reporting, forecasting, and marketing
- Offers web, Windows, iOS, Android, API, and self-hosted options
- Adds AI assistance, lead scoring, automation, and nurture campaigns
Where it doesn't
- Plans start at $30 per user per month with annual billing
- Marketing capacity and advanced features vary by plan
- The desktop option requires self-managed security and updates
Our verdict on Act!
Act! is CRM software for small and midsize businesses that need customer records, activities, calendars, notes, communications, and sales opportunities in one system. Its feature set spans contact management, visual drag-and-drop pipelines, email and calendar synchronization, reporting, dashboards, sales forecasting, mobile access, email marketing, and automated outreach. Teams can use the web service, Windows desktop software, mobile apps, API, or self-hosted deployment, making it a fit for established organizations with varied operating preferences.
Pricing is structured around four annual-billing plans. Act! Advantage Standard costs $30 per user per month and includes CRM, a mobile app, 2,500 monthly email sends, Office 365 and Gmail integration, and 15 GB of cloud storage. Advantage Professional costs $45 and adds 25,000 monthly sends, turnkey campaigns, nurture marketing, AI History Summary, AI Writing Assistant, and accounting and project management integrations. Advantage Ultimate costs $60 and adds marketing automation, 50,000 monthly sends, lead scoring, progressive profiling, an online customer portal, and 35 GB of storage. Act! Premium Desktop costs $40 and provides on-premises deployment, networked and offline access, self-managed security, and control of updates.
The main distinction is breadth. Act! combines core CRM with email marketing, automation, lead scoring, AI, mobile management, external application integrations, and deployment flexibility. Outlook, Google, Office 365, accounting software, and Act! Connect applications support a practical ecosystem for teams already organized around those tools. The 14-day trial offers a way to review the platform before a paid decision, but there is no permanent free plan. Choose Act! if your team values a long-established CRM with cloud and desktop paths; consider another option if low-cost entry or simpler, narrower functionality matters more.
Your product? Our editors can test Act! in depth and publish a review, labelled as paid · from $149/mo →
Act! pricing
Act! fact sheet
| Free plan | No |
|---|---|
| Paid from | $30/user/mo |
| Free trial | Yes |
| Visual sales pipeline | Yes |
| Email sync | Yes |
| Marketing automation | Yes |
| AI features | Yes |
| Mobile app | Yes |
| Open source | No |
| Free trial | 14 days · no card needed |
| Deployment | Cloud, Self-hosted, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR, 2FA |
| Support | Email, Live chat, Phone, Tickets, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 14 integrations: Microsoft Outlook, Office 365, Gmail, Google Contacts, Slack, Eventbrite … See all → |
| Pricing | 14-day trial (source) |
| Website | act.com |
| Facts checked | 22 Sep 2026 |
Act! integrations
Act! lists 14 integrations on its own site.
- Microsoft Outlook
- Office 365
- Gmail
- Google Contacts
- Slack
- Eventbrite
- SurveyMonkey
- Wufoo
- Shopify
- BigCommerce
- Freshdesk
- Zendesk
- QuickBooks Online
- Xero
Alternatives to Act!
- HubSpot CRMA capable free CRM with contact, deal, email, AI, mobile, and integration coverage.9.4
- Salesforce Sales CloudA broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.9.3
- Zoho CRMA broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.9.2
Also Ranked In
Act! is ranked in 4 of our directories.
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Act! for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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