The Best SEO Tools in 2026
We researched SEO tools through official websites, including pricing pages, plan tables and product documentation, then ranked them for keyword research, rank tracking, site audits, backlink analysis and value for money.
Our top picks
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Top ranked
Semrush#1 of 2459.4/10Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.
Free plan · 7-day trial
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Runner-up
Ahrefs#2 of 2459.3/10A broad SEO suite with a free plan and paid tiers for growing workflows.
Free plan
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Top-ranked free plan
Google Search Console#3 of 2459.2/10Free, first-party Google Search performance data with indexing and site issue tools.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 245 tools, best first · page 1 of 5
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Best forTeams needing broad SEO and PPC intelligence
Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.
- Backlink analysis
- API access
- Competitor research
Free plan · 7-day trial Our Semrush verdict → Visit SemrushFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Semrush -
Best forAll-in-one SEO teams seeking strong value
A broad SEO suite with a free plan and paid tiers for growing workflows.
- Backlink analysis
- API access
- Competitor research
9.3/10★★★★★Visit Ahrefs -
Best forFree Google search performance monitoring
Free, first-party Google Search performance data with indexing and site issue tools.
- Backlink analysis
- API access
- Site audit
9.2/10★★★★★Visit Search Console -
Best forFree Bing-focused SEO measurement
A free Bing-focused toolkit for SEO reporting, research, audits, and indexing.
- Backlink analysis
- API access
- Competitor research
9.1/10★★★★★Visit Bing Webmaster -
Best forTechnical SEO crawling specialists
A deep desktop crawler for technical SEO audits, but not a complete keyword or rank-tracking suite.
- Backlink analysis
- API access
- Site audit
9.0/10★★★★☆Visit Screaming Frog -
Best forWordPress sites needing on-page SEO controls
A broad WordPress SEO toolkit with a capable free plan and scalable paid tiers.
- Competitor research
- Site audit
- Keyword research
8.9/10★★★★☆Visit Rank Math -
Best forWordPress site owners needing on-page SEO controls
A capable WordPress SEO foundation, with Premium features for linking and redirects.
- API access
- Keyword research
- Rank tracking
8.8/10★★★★☆Visit Yoast SEO -
Best forSmall teams wanting approachable SEO research
An approachable SEO suite with broad research coverage and a free starting point.
- Backlink analysis
- API access
- Competitor research
8.7/10★★★★☆Visit Mangools -
Best forAgencies needing broad SEO workflows
A broad SEO workspace for agencies, with strong reporting, integrations, and API access.
- Backlink analysis
- API access
- Competitor research
8.6/10★★★★☆Visit SE Ranking -
Best forBudget-conscious competitor research
A broad, budget-conscious toolkit for competitor SEO and PPC research.
- Backlink analysis
- API access
- Competitor research
8.5/10★★★★☆Visit SpyFu -
Best forTeams wanting established SEO fundamentals
A broad SEO toolkit for teams that want established search fundamentals.
- Backlink analysis
- Competitor research
- Site audit
8.4/10★★★★☆Visit Moz Pro -
Best forSmall sites needing affordable technical SEO
A broad SEO toolkit for small sites, with limited integration options.
- Backlink analysis
- API access
- Competitor research
8.3/10★★★★☆Visit Seobility -
Best forDesktop users wanting a full SEO suite
A broad desktop SEO suite with a useful free edition and scalable annual plans.
- Backlink analysis
- API access
- Competitor research
8.2/10★★★★☆Visit SEO PowerSuite -
Best forHigh-volume keyword and rank tracking
A broad SEO suite for high-volume keyword research and rank tracking.
- Backlink analysis
- API access
- Competitor research
8.1/10★★★★☆Visit Serpstat -
Best forVisibility and competitor analysis
A broad SEO analytics suite for teams that need visibility and competitor analysis.
- Backlink analysis
- Rank tracking
8.0/10★★★★☆Visit SISTRIX -
Best forAgencies needing broad rank tracking
Broad SEO coverage for agencies, with tiered limits and extra Agency Unlimited scanning fees.
7.9/10★★★★☆Visit WebCEO -
Best forWordPress site owners
A WordPress-focused SEO toolkit with strong technical features and flexible paid tiers.
- Backlink analysis
- API access
- Competitor research
7.8/10★★★★☆Visit SEOPress -
Best forBacklink-focused SEO professionals
A backlink-focused SEO suite with historical data, competitor research and API access.
- Backlink analysis
- API access
- Competitor research
7.7/10★★★★☆Visit Majestic -
Best forRank-tracking teams needing AI visibility data
A broad SEO platform for teams that need rank tracking and AI visibility data.
- Backlink analysis
- API access
- Competitor research
7.6/10★★★★☆Visit site -
Best forLarge technical sites needing log analysis
A broad SEO platform for large technical sites that need log analysis and APIs.
- API access
- Competitor research
- Site audit
7.5/10★★★★☆Visit Botify -
Best forLarge enterprises needing advanced SEO operations
A broad enterprise SEO suite with advanced technical, content, API, and integration coverage.
- Backlink analysis
- API access
- Competitor research
7.4/10★★★★☆Visit seoClarity -
Best forEnterprise SEO reporting and content optimization
A broad enterprise SEO suite for reporting, optimization, research, and integrations.
- Backlink analysis
- API access
- Competitor research
7.3/10★★★★☆Visit BrightEdge -
Best forAffordable all-round SEO basics
Affordable SEO basics across research, audits, rankings, backlinks, and competitors.
- Backlink analysis
- Competitor research
- Site audit
7.2/10★★★★☆Visit Ubersuggest -
Best forBulk keyword and competitor research
A broad SEO toolkit for bulk research, competitor gaps, audits and rank tracking.
- API access
7.1/10★★★★☆Try Marketing Miner -
Best forAgencies needing rank reports and alerts
A reporting-focused rank tracker for agencies that need local data and alerts.
7.0/10★★★★☆Visit RankWatch -
Best forTechnical SEO teams using logs and architecture data
A technical SEO platform built around crawling, logs, architecture, and Search Console data.
- Backlink analysis
- API access
- Site audit
6.9/10★★★☆☆Visit Oncrawl -
Best forEnterprise technical SEO and QA teams
A strong enterprise crawler and QA platform, but not a complete keyword or rank-tracking suite.
- API access
- Site audit
6.8/10★★★☆☆Visit Lumar -
Best forLarge sites needing crawl and log analysis
A deep technical SEO platform for large sites, with enterprise-level pricing.
- API access
6.7/10★★★☆☆Visit JetOctopus -
Best forTeams monitoring technical changes and ranks
A broad SEO platform for teams tracking technical changes, rankings, and visibility.
- Backlink analysis
- API access
- Competitor research
6.6/10★★★☆☆Visit Sitechecker -
Best forSimple daily rank tracking and keyword gaps
A focused web SEO toolkit for daily rankings, keyword gaps, and practical reporting.
- Backlink analysis
- API access
- Competitor research
6.5/10★★★☆☆Visit Wincher -
Best forAgencies needing granular multi-engine ranks
Detailed multi-engine rank tracking for agencies managing many sites and search contexts.
- Backlink analysis
- API access
- Competitor research
6.4/10★★★☆☆Visit Nightwatch -
Best forHigh-volume professional rank tracking
A deep rank-tracking platform for teams that need scale, APIs, and reporting.
- API access
- Competitor research
- Keyword research
6.3/10★★★☆☆Visit AccuRanker -
Best forContent teams optimizing SEO articles
A content-focused SEO workspace for research, writing, scoring, publishing, and monitoring.
6.2/10★★★☆☆Visit Frase -
Best forSMBs wanting a complete SEO toolkit
A broad web-based SEO toolkit for SMBs that need reporting, tracking, and research in one place.
- Backlink analysis
- API access
- Competitor research
6.1/10★★★☆☆Visit SEOmator -
Best forEnterprise SEO inside content governance
A broad enterprise SEO suite linking search visibility with content governance.
- Backlink analysis
- API access
- Competitor research
6.0/10★★★☆☆Visit Siteimprove -
Best forFree Yandex search performance monitoring
A free Yandex-focused toolkit for search analytics, indexing, diagnostics, and technical SEO.
- Backlink analysis
- API access
- Competitor research
5.9/10★★★☆☆Try Yandex Webmaster -
Best forFree keyword planning and search-demand research
A free planner for keyword ideas, search demand, bids, trends, and forecasts.
- API access
5.7/10★★★☆☆Visit Google Ads -
Best forMultiplatform keyword suggestion research
A broad keyword suggestion tool with strong platform coverage, data depth, and API access.
- API access
- Competitor research
- Keyword research
5.6/10★★★☆☆Visit Keyword Tool -
Best forMulti-engine rank tracking on a budget
A broad SEO toolkit for daily multi-engine tracking without a free plan.
5.5/10★★★☆☆Visit Ranktracker -
Best forEnterprise SEO and AI visibility programs
A broad enterprise SEO suite combining rankings, content, monitoring, and AI visibility.
- API access
- Competitor research
- Site audit
5.4/10★★★☆☆Visit Conductor -
Best forSEOs analyzing search-engine crawl behavior
A focused desktop analyser for understanding how bots crawl your site.
5.3/10★★★☆☆Visit Screaming Frog -
Best forTechnical SEO auditors needing visual diagnostics
A visual technical SEO crawler with prioritized guidance, JavaScript analysis, and audit reporting.
- Site audit
- Keyword research
5.2/10★★★☆☆Visit Sitebulb -
Best forAgencies prioritizing branded client reporting
A reporting-focused SEO platform with rank tracking, audits, dashboards, and agency integrations.
- Rank tracking
5.1/10★★★☆☆Visit Raven Tools -
Best forContent teams optimizing search-driven articles
A focused platform for researching, drafting, grading, and monitoring search-driven content.
5.0/10★★☆☆☆Visit Clearscope -
Best forLocal businesses managing listings
A focused local SEO platform for managing listings, reviews, rankings, and social publishing.
4.9/10★★☆☆☆Visit Moz Local -
Best forSmall agencies producing SEO reports
A broad SEO toolkit for small agencies, with reporting features from $29 per month.
- Backlink analysis
- API access
- Competitor research
4.8/10★★☆☆☆Visit SEOptimer -
Best forContent strategy and topic planning
A focused SEO workspace for planning, optimizing, and organizing content.
4.7/10★★☆☆☆Visit MarketMuse -
Best forLow-cost rank and AI visibility tracking
A low-cost tracker for Google rankings and AI visibility, with useful APIs and reporting.
- API access
- Competitor research
- Keyword research
4.6/10★★☆☆☆Visit Keyword.com -
Best forRank tracking with mobile apps and reports
A focused rank-tracking platform with mobile apps, reporting, and daily updates.
- API access
- Competitor research
- Keyword research
4.5/10★★☆☆☆Visit ProRankTracker -
Best forTechnical SEO teams needing prioritized tasks
A technical SEO platform that turns audits, rankings, and competitors into prioritized work.
- Backlink analysis
- Rank tracking
4.4/10★★☆☆☆Visit SiteGuru
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Keyword research | Rank tracking | Site audit | Backlink analysis | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Semrush | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Ahrefs | Yes | $29/mo | Yes | Yes | Yes | Yes | 9.3 |
| 3 | Google Search Console | Yes | Free | Yes | Yes | Yes | Yes | 9.2 |
| 4 | Bing Webmaster Tools | Yes | Free | Yes | Yes | Yes | Yes | 9.1 |
| 5 | Screaming Frog SEO Spider | Yes | Yes | Yes | 9.0 | |||
| 6 | Rank Math SEO | Yes | Yes | Yes | Yes | 8.9 | ||
| 7 | Yoast SEO | Yes | $118.80/site/yr | Yes | Yes | 8.8 | ||
| 8 | Mangools | Yes | Yes | Yes | Yes | 8.7 | ||
| 9 | SE Ranking | No | $103.20/mo | Yes | Yes | Yes | Yes | 8.6 |
| 10 | SpyFu | Yes | $29/mo | Yes | Yes | Yes | Yes | 8.5 |
| 11 | Moz Pro | No | Yes | Yes | Yes | Yes | 8.4 | |
| 12 | Seobility | Yes | Yes | Yes | Yes | Yes | 8.3 | |
| 13 | SEO PowerSuite | Yes | $349/yr | Yes | Yes | Yes | Yes | 8.2 |
| 14 | Serpstat | Yes | $50/mo | Yes | Yes | Yes | Yes | 8.1 |
| 15 | SISTRIX | No | €119/mo | Yes | Yes | 8.0 | ||
| 16 | WebCEO | No | $32/mo | 7.9 | ||||
| 17 | SEOPress | Yes | $49/site/yr | Yes | Yes | Yes | Yes | 7.8 |
| 18 | Majestic | Yes | Yes | Yes | Yes | Yes | 7.7 | |
| 19 | Advanced Web Ranking | No | $139/mo | Yes | Yes | Yes | 7.6 | |
| 20 | Botify | Yes | Yes | Yes | 7.5 | |||
| 21 | seoClarity | No | Yes | Yes | Yes | Yes | 7.4 | |
| 22 | BrightEdge | No | Yes | Yes | Yes | Yes | 7.3 | |
| 23 | Ubersuggest | Yes | $29/mo | Yes | Yes | Yes | Yes | 7.2 |
| 24 | Marketing Miner | Yes | 7.1 | |||||
| 25 | RankWatch | $29/mo | 7.0 | |||||
| 26 | Oncrawl | Yes | Yes | Yes | 6.9 | |||
| 27 | Lumar | Yes | 6.8 | |||||
| 28 | JetOctopus | No | 6.7 | |||||
| 29 | Sitechecker | No | Yes | Yes | Yes | Yes | 6.6 | |
| 30 | Wincher | No | Yes | Yes | Yes | 6.5 | ||
| 31 | Nightwatch | No | €79/mo | Yes | Yes | Yes | Yes | 6.4 |
| 32 | AccuRanker | No | $224/mo | Yes | Yes | 6.3 | ||
| 33 | Frase | No | $19/mo | 6.2 | ||||
| 34 | SEOmator | No | $39/mo | Yes | Yes | Yes | Yes | 6.1 |
| 35 | Siteimprove SEO | Yes | Yes | Yes | Yes | 6.0 | ||
| 36 | Yandex Webmaster | Yes | Yes | Yes | Yes | Yes | 5.9 | |
| 37 | Google Keyword Planner | Yes | Free | 5.7 | ||||
| 38 | Keyword Tool | Yes | $68/mo | Yes | 5.6 | |||
| 39 | Ranktracker | No | 5.5 | |||||
| 40 | Conductor | No | Yes | Yes | Yes | 5.4 | ||
| 41 | Screaming Frog SEO Log File Analyser | Yes | $139/user/yr | 5.3 | ||||
| 42 | Sitebulb | No | Yes | Yes | No | 5.2 | ||
| 43 | Raven Tools | Yes | $39/mo | Yes | 5.1 | |||
| 44 | Clearscope | No | $129/mo | 5.0 | ||||
| 45 | Moz Local | No | $14/site/mo | 4.9 | ||||
| 46 | SEOptimer | No | $29/mo | Yes | Yes | Yes | Yes | 4.8 |
| 47 | MarketMuse | Yes | 4.7 | |||||
| 48 | Keyword.com | No | $3/mo | Yes | Yes | No | No | 4.6 |
| 49 | ProRankTracker | No | $99/mo | Yes | Yes | 4.5 | ||
| 50 | SiteGuru | Yes | $49/mo | Yes | Yes | 4.4 |
Head-to-head All 28 comparisons →
- Semrush vs Ahrefs
- Semrush vs Google Search Console
- Semrush vs Bing Webmaster Tools
- Semrush vs Screaming Frog SEO Spider
- Semrush vs Rank Math SEO
- Semrush vs Yoast SEO
- Semrush vs Mangools
- Ahrefs vs Google Search Console
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How we rank SEO tools
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update