Ahrefs vs Bing Webmaster Tools

Ahrefs9.3Visit Bing Webmaster Tools9.1Visit

Higher score Ahrefs #2 in SEO Tools 9.3/10 Free plan Free plan✓ 6 of 6 features Visit Ahrefs

vs

Bing Webmaster Tools #4 in SEO Tools 9.1/10 Free plan Free plan✓ 6 of 6 features Visit Bing Webmaster

• Ahrefs fits best

  All-in-one SEO teams seeking strong value

• Bing Webmaster Tools fits best

  Free Bing-focused SEO measurement

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Side by side

Feature	Ahrefs 9.3/10 Visit ↗	Bing Webmaster Tools 9.1/10 Visit ↗
At a glance
Editor score	9.3	9.1
Ranking	#2 in SEO Tools	#4 in SEO Tools
Best for	All-in-one SEO teams seeking strong value	Free Bing-focused SEO measurement
Pricing model	Free plan + paid	Free
Starting price	$29/mo	Free plan
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Email, Live chat, Docs · 24/7	Docs
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Ahrefs 6/6 · Bing Webmaster Tools 6/6
Keyword research	✓	✓
Rank tracking	✓	✓
Site audit	✓	✓
Backlink analysis	✓	✓
Competitor research	✓	✓
API access	✓	✓
Specs
Tracked keywords	Not checked yet	Not checked yet
Our review
Pros	Covers keywords, competitors, audits, rankings, backlinks, content, and reporting Free plan plus monthly entry pricing at $29 Seven integrations, API access, and web-based workflows	Free access to performance reports, keyword research, audits, and backlinks Covers URL inspection, sitemaps, URL submission, and IndexNow API access to ranking, traffic, link, keyword, and crawl data
Cons	Starter limits tracking to 50 keywords and includes 200 monthly credits Advanced and Enterprise pricing rises to $449 and $1,499 per month Enterprise requires an annual commitment	Search coverage is centered on Bing rather than broad search visibility Site Scan focuses on common technical SEO issues Not designed as a multi-search-engine SEO platform
Our verdict	Ahrefs is an SEO and marketing platform for marketers, agencies, SEO professionals, businesses, and content teams. Its toolkit spans keyword research, competitor analysis, backlink analysis, technical site auditing, rank tracking, content… Read the review →	Bing Webmaster Tools is a web-based SEO platform from Microsoft for website owners, publishers, and search professionals who need to measure and improve visibility in Bing Search. Its free plan combines search performance reporting,… Read the review →

Strengths and trade-offs

• Ahrefs — where it wins

  • Covers keywords, competitors, audits, rankings, backlinks, content, and reporting
  • Free plan plus monthly entry pricing at $29
  • Seven integrations, API access, and web-based workflows

  Where it doesn't

  • Starter limits tracking to 50 keywords and includes 200 monthly credits
  • Advanced and Enterprise pricing rises to $449 and $1,499 per month
  • Enterprise requires an annual commitment

• Bing Webmaster Tools — where it wins

  • Free access to performance reports, keyword research, audits, and backlinks
  • Covers URL inspection, sitemaps, URL submission, and IndexNow
  • API access to ranking, traffic, link, keyword, and crawl data

  Where it doesn't

  • Search coverage is centered on Bing rather than broad search visibility
  • Site Scan focuses on common technical SEO issues
  • Not designed as a multi-search-engine SEO platform

• Ahrefs9.3/10 · Free plan

  A broad SEO suite with a free plan and paid tiers for growing workflows.

  Visit AhrefsFull verdict →
• Bing Webmaster Tools9.1/10 · Free plan

  A free Bing-focused toolkit for SEO reporting, research, audits, and indexing.

  Visit Bing WebmasterFull verdict →