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Head-to-head · SEO Tools

Semrush vs Bing Webmaster Tools

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Semrush #1 in SEO Tools 9.4/10 Free plan · 7-day trial Free planFree trial✓ 6 of 6 features Visit Semrush
Bing Webmaster Tools #4 in SEO Tools 9.1/10 Free plan Free plan✓ 6 of 6 features Visit Bing Webmaster

Semrush leads on 0 checks, Bing Webmaster Tools on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSemrush · 9.4/10
  • Free planboth
  • Free trialonly Semrush

Semrush scores higher on our rubric for seo tools: 9.4 against 9.1 out of 10; our editors rank them #1 and #4.

Semrush is the better fit for teams needing broad SEO and PPC intelligence. Bing Webmaster Tools is the better fit for free Bing-focused SEO measurement.

  • Semrush fits best

    Teams needing broad SEO and PPC intelligence

  • Bing Webmaster Tools fits best

    Free Bing-focused SEO measurement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Semrush 9.4/10 Visit ↗ Bing Webmaster Tools 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in SEO Tools #4 in SEO Tools
Best for Teams needing broad SEO and PPC intelligence Free Bing-focused SEO measurement
Pricing model Free plan + paid Free
Starting price — Free plan
Free plan ✓ ✓
Free trial 7 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Docs, Community Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Semrush 6/6 · Bing Webmaster Tools 6/6
Keyword research ✓ ✓
Rank tracking ✓ ✓
Site audit ✓ ✓
Backlink analysis ✓ ✓
Competitor research ✓ ✓
API access ✓ ✓
Specs
Tracked keywords 500 keywords Not checked yet
Our review
Pros
  • Covers keyword research, rank tracking, crawling, backlinks, and competitors
  • Tracks up to 500 keywords daily on the SEO and Starter plans
  • Supports API access plus Google Analytics, Search Console, and Looker Studio
  • Free access to performance reports, keyword research, audits, and backlinks
  • Covers URL inspection, sitemaps, URL submission, and IndexNow
  • API access to ranking, traffic, link, keyword, and crawl data
Cons
  • Broader coverage may exceed the needs of teams seeking one focused SEO tool
  • Higher tiers are needed for more websites and keyword tracking
  • Advanced capabilities are distributed across multiple plan levels
  • Search coverage is centered on Bing rather than broad search visibility
  • Site Scan focuses on common technical SEO issues
  • Not designed as a multi-search-engine SEO platform
Our verdict

Semrush is an online visibility management platform for marketers, agencies, and businesses. Its SEO toolkit brings together keyword discovery, competitor research, position tracking, technical website crawling, backlink analysis,…

Read the review →

Bing Webmaster Tools is a web-based SEO platform from Microsoft for website owners, publishers, and search professionals who need to measure and improve visibility in Bing Search. Its free plan combines search performance reporting,…

Read the review →
  1. SemrushSEO Tools 9.4Free plan · 7-day trial
  2. Bing Webmaster ToolsSEO Tools 9.1Free plan

Strengths and trade-offs

  • Semrush — where it wins

    • Covers keyword research, rank tracking, crawling, backlinks, and competitors
    • Tracks up to 500 keywords daily on the SEO and Starter plans
    • Supports API access plus Google Analytics, Search Console, and Looker Studio

    Where it doesn't

    • Broader coverage may exceed the needs of teams seeking one focused SEO tool
    • Higher tiers are needed for more websites and keyword tracking
    • Advanced capabilities are distributed across multiple plan levels

  • Bing Webmaster Tools — where it wins

    • Free access to performance reports, keyword research, audits, and backlinks
    • Covers URL inspection, sitemaps, URL submission, and IndexNow
    • API access to ranking, traffic, link, keyword, and crawl data

    Where it doesn't

    • Search coverage is centered on Bing rather than broad search visibility
    • Site Scan focuses on common technical SEO issues
    • Not designed as a multi-search-engine SEO platform

More comparisons

All SEO tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update