Head-to-head · SEO Tools
Google Search Console vs Bing Webmaster Tools
Google Search Console leads on 0 checks, Bing Webmaster Tools on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGoogle Search Console · 9.2/10
- Free planboth
- Most featuresBing Webmaster Tools · 6 of 6
Google Search Console scores higher on our rubric for seo tools: 9.2 against 9.1 out of 10; our editors rank them #3 and #4.
Google Search Console is the better fit for free Google search performance monitoring. Bing Webmaster Tools is the better fit for free Bing-focused SEO measurement.
- Google Search Console fits best
Free Google search performance monitoring
- Bing Webmaster Tools fits best
Free Bing-focused SEO measurement
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Side by side
| Feature | Google Search Console 9.2/10 Visit ↗ | Bing Webmaster Tools 9.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 9.1 |
| Ranking | #3 in SEO Tools | #4 in SEO Tools |
| Best for | Free Google search performance monitoring | Free Bing-focused SEO measurement |
| Pricing model | Free | Free |
| Starting price | Free plan | Free plan |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Docs, Community | Docs |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Google Search Console 5/6 · Bing Webmaster Tools 6/6 | ||
| Keyword research | ✓ | ✓ |
| Rank tracking | ✓ | ✓ |
| Site audit | ✓ | ✓ |
| Backlink analysis | ✓ | ✓ |
| Competitor research | Not checked yet | ✓ (best) |
| API access | ✓ | ✓ |
| Specs | ||
| Tracked keywords | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Google Search Console is a free web-based service for website owners, SEO specialists, marketers, administrators, and developers. It shows how verified websites perform in Google Search through queries, clicks, impressions, click-through… Read the review → |
Bing Webmaster Tools is a web-based SEO platform from Microsoft for website owners, publishers, and search professionals who need to measure and improve visibility in Bing Search. Its free plan combines search performance reporting,… Read the review → |
Strengths and trade-offs
Google Search Console — where it wins
- Free access to search performance, indexing, sitemap, and issue tools
- Detailed filtering by queries, pages, countries, devices, and dates
- API access for Search Analytics, sitemaps, sites, and URL inspection
Where it doesn't
- Focused on Google Search rather than broader search-engine monitoring
- Does not provide dedicated site-audit features
- Does not provide verified competitor research
Bing Webmaster Tools — where it wins
- Free access to performance reports, keyword research, audits, and backlinks
- Covers URL inspection, sitemaps, URL submission, and IndexNow
- API access to ranking, traffic, link, keyword, and crawl data
Where it doesn't
- Search coverage is centered on Bing rather than broad search visibility
- Site Scan focuses on common technical SEO issues
- Not designed as a multi-search-engine SEO platform
- Google Search Console9.2/10 · Free plan
Free, first-party Google Search performance data with indexing and site issue tools.
Visit Search ConsoleFull verdict → - Bing Webmaster Tools9.1/10 · Free plan
A free Bing-focused toolkit for SEO reporting, research, audits, and indexing.
Visit Bing WebmasterFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update