The Best Real Estate CRM Software in 2026
We researched real estate CRM products from their official websites, including pricing pages, plan tables, and product documentation. Rankings weigh lead and relationship management, value for money, and verified features.
Our top picks
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Top ranked
Sell.Do#1 of 2489.4/10A broad real estate CRM for developers that connects lead-to-post-sales workflows.
Pricing on request
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Runner-up
Realm#2 of 2489.3/10A broad real estate CRM with compliance, transactions, websites, and AI assistance.
30-day trial
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Top-ranked free plan
Realatic#13 of 2488.2/10A broad real estate CRM with a free entry tier and low-cost annual plans.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 248 tools, best first · page 1 of 5
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Best forLarge developers needing end-to-end CRM
A broad real estate CRM for developers that connects lead-to-post-sales workflows.
- Website included
- Property matching
- Email marketing
Pricing on request Our Sell.Do verdict → Visit Sell.DoFor vendors Sponsor this spot · #1 · $149/mo →9.4/10★★★★★Visit Sell.Do -
Best forBrokerages needing compliance and AI assistance
A broad real estate CRM with compliance, transactions, websites, and AI assistance.
- Website included
- Property matching
- Email marketing
9.3/10★★★★★Visit REALM -
Best forDevelopers needing end-to-end project CRM
An end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.
- Website included
- Property matching
- Email marketing
9.2/10★★★★★Visit Makanify -
Best forSalesforce-centered real estate teams
A Salesforce-based real estate CRM for teams managing leads, listings, and deals.
- Property matching
- Email marketing
- Mobile app
9.1/10★★★★★Visit Propertybase -
Best forEstablished agencies needing accounting depth
A broad agency CRM combining prospecting, property workflows, accounting, and commercial activity.
- Property matching
- Email marketing
- Mobile app
9.0/10★★★★☆Visit MRI Vault CRM -
Best forBuilders managing sales and post-sale operations
A broad builder-focused CRM spanning lead management, sales, payments, and post-sales work.
- Email marketing
- Mobile app
- Lead routing
8.9/10★★★★☆Visit DaeBuild -
Best forUK agencies needing portal, enquiry, and mobile workflows
A broad UK agency CRM with strong portal, enquiry, mobile and client workflows.
- Website included
- Property matching
- Email marketing
8.8/10★★★★☆Visit Street.co.uk -
Best forBrokerages needing websites and agent apps
A broad real estate CRM suite for brokerages that need websites and agent apps.
- Website included
- Property matching
- Email marketing
8.7/10★★★★☆Visit CINC -
Best forEstablished sales teams focused on follow-up
A focused real estate CRM for disciplined lead routing and follow-up.
- Property matching
- Email marketing
- Mobile app
8.6/10★★★★☆Visit Follow Up Boss -
Best forTeams wanting AI, IDX, and transactions
A broad real estate platform combining AI CRM, IDX, marketing, and transactions.
- Website included
- Property matching
- Email marketing
8.5/10★★★★☆Visit Lofty -
Best forBrokerages wanting CRM, websites, and transactions
A broad real estate platform combining CRM, websites, follow-up, and transactions.
- Website included
- Property matching
- Email marketing
8.4/10★★★★☆Visit Brivity -
Best forMLS-focused brokerages
A broad MLS-focused CRM suite with contact-sales pricing and iOS access.
- Website included
- Property matching
- Email marketing
8.3/10★★★★☆Visit BoldTrail -
Best forBudget-conscious Indian developers
A broad real estate CRM with a free entry tier and low-cost annual plans.
- Property matching
- Email marketing
- Mobile app
8.2/10★★★★☆Visit Realatic -
Best forLarge teams needing lead-generation systems
A wide real estate CRM suite for teams that can justify higher monthly costs.
- Website included
- Property matching
- Email marketing
8.1/10★★★★☆Visit site -
Best forIndian teams needing AI and omnichannel workflows
A multichannel CRM for Indian property teams that need AI routing and follow-up.
- Property matching
- Email marketing
- Mobile app
8.0/10★★★★☆Visit Nexvork -
Best forTeams wanting CRM, marketing, and transactions
A broad real estate platform combining CRM, marketing, transactions, and AI.
- Website included
- Email marketing
- Mobile app
7.9/10★★★★☆Visit Rechat -
Best forDevelopers wanting a free WhatsApp-centered CRM
A free, WhatsApp-centered CRM for developers with lead scoring, routing, and property workflows.
- Property matching
- Email marketing
- Lead routing
7.8/10★★★★☆Visit AIRE -
Best forEnterprise brokerages needing governance
A broad real estate CRM suite with routing, automation, marketing, websites, and compliance controls.
- Website included
- Email marketing
- Mobile app
7.7/10★★★★☆Visit Relianceai CRM -
Best forInternational property businesses needing portals
A broad real estate CRM for international teams managing listings, leads, portals, and campaigns.
- Website included
- Property matching
- Email marketing
7.6/10★★★★☆Visit Qobrix -
Best forAI-focused brokerages on a moderate budget
A brokerage CRM with lead automation, unified communications, IDX capture, and AI workflows.
- Email marketing
- Mobile app
- Lead routing
7.5/10★★★★☆Visit Magellan CRM -
Best forDevelopers needing matching, calls, and channel partners
A broad real estate CRM for matching buyers, routing leads and coordinating sales activity.
- Property matching
- Email marketing
- Mobile app
7.4/10★★★★☆Visit LeadPixie -
Best forIndian brokerages needing portals and mobile CRM
A wide-ranging CRM for brokerages that need portal capture, property workflows, and mobile access.
- Website included
- Property matching
- Mobile app
7.3/10★★★★☆Visit Leadrat -
Best forUAE agents wanting free omnichannel CRM
A broad UAE-focused CRM for agents and teams, with a useful free entry plan.
- Property matching
- Mobile app
- Lead routing
7.2/10★★★★☆Visit Propwise -
Best forBrokerages focused on transactions and compliance
A transaction-focused brokerage platform with broad operational coverage and tiered pricing.
- Website included
- Lead routing
- Lead import
7.1/10★★★★☆Visit RealtySlate -
Best forPortal-focused teams in Gulf real estate markets
A portal-focused CRM for Gulf real estate teams needing lead, listing, and deal workflows.
- Property matching
- Email marketing
- Mobile app
7.0/10★★★★☆Visit PropCRM -
Best forUAE brokers needing portal-heavy workflows
A portal-focused UAE CRM with routing, matching, marketing, and transaction tools.
- Website included
- Property matching
- Email marketing
6.9/10★★★☆☆Visit PropSpace -
Best forCommercial real estate teams using Salesforce
A specialized Salesforce CRM for commercial real estate teams managing complex deal data.
- Property matching
- Email marketing
- Mobile app
6.8/10★★★☆☆Visit AscendixRE -
Best forTeams wanting IDX websites and multichannel nurturing
A broad real estate platform for teams that want IDX and multichannel nurturing.
- Website included
- Property matching
- Email marketing
6.7/10★★★☆☆Visit Real Geeks -
Best forEstablished agencies needing broad property operations
A broad real estate CRM for agencies managing properties, prospects, marketing and deals.
- Website included
- Property matching
- Email marketing
6.6/10★★★☆☆Visit MRI Eagle CRM -
Best forAustralian agencies needing mobile inspection workflows
A broad agency CRM with mobile inspections, prospecting and property workflows.
- Website included
- Property matching
- Email marketing
6.5/10★★★☆☆Visit Agentbox -
Best forEstablished agencies needing compliance workflows
A broad agency CRM with compliance workflows, property matching and mobile access.
- Property matching
- Mobile app
- Lead routing
6.4/10★★★☆☆Visit Reapit -
Best forUK agencies managing sales and lettings
A broad web CRM for UK agencies spanning sales, lettings, marketing and progression.
- Property matching
- Email marketing
- Lead routing
6.3/10★★★☆☆Visit Alto -
Best forMature agencies needing sales and lettings operations
A broad UK and Ireland agency system combining CRM, operations, accounting and marketing.
- Website included
- Property matching
- Email marketing
6.2/10★★★☆☆Visit Acquaint CRM -
Best forSpanish agencies needing portal-connected full CRM
A broad real estate CRM for Spanish agencies that need portals, websites and automation.
- Website included
- Property matching
- Email marketing
6.1/10★★★☆☆Visit Inmovilla -
Best forAgents wanting low-cost website and CRM basics
A broad CRM and marketing platform for agents and brokerages that need website basics.
- Website included
- Property matching
- Email marketing
6.0/10★★★☆☆Visit DeltaNET -
Best forAustralian agencies needing matching and offline mobile
A broad Australian real estate CRM with offline mobile access and buyer-property matching.
- Property matching
- Email marketing
- Mobile app
5.9/10★★★☆☆Visit Rex CRM -
Best forUAE agencies needing broad communications
A broad UAE-focused CRM for agencies managing leads, listings, communications, and workflows.
- Property matching
- Email marketing
- Mobile app
5.8/10★★★☆☆Visit Propfusion -
Best forUK agencies needing accounting and progression tools
A broad UK estate agency platform with accounting, progression and prospecting tools.
- Property matching
- Email marketing
- Mobile app
5.7/10★★★☆☆Visit Loop -
Best forReal estate investors needing heavy automation
A broad investor CRM for heavy automation, with a high entry price.
- Website included
- Property matching
- Email marketing
5.6/10★★★☆☆Visit REsimpli -
Best forTeams prioritizing omnichannel follow-up and websites
A managed real estate CRM for omnichannel follow-up, routing, websites, and appointments.
- Website included
- Email marketing
- Mobile app
5.5/10★★★☆☆Visit 95Visual -
Best forEuropean agencies needing property and project matching
A property-focused CRM with matching and inquiry automation, starting at €99 per license monthly.
- Property matching
- Email marketing
- Mobile app
5.4/10★★★☆☆Visit Propstack -
Best forIndian developers managing bookings and payments
A property-sales CRM covering leads, inventory, bookings, payments and construction workflows.
- Mobile app
- Lead routing
- Lead import
5.3/10★★★☆☆Visit ZevroCRM -
Best forTeams needing mobile, API, and campaign flexibility
A broad real estate CRM with mobile, API, automation, and campaign tools.
- Email marketing
- Mobile app
- Lead routing
5.2/10★★★☆☆Visit AcreLoop -
Best forBrokerages combining CRM and property management
A broad brokerage and property-management platform with a $99-per-user starting price.
- Website included
- Email marketing
- Lead routing
5.1/10★★★☆☆Visit RealtyCore360 -
Best forTeams wanting a free feature-rich web CRM
A broad web CRM with a useful free tier, but steep paid pricing and limited integrations.
- Website included
- Property matching
- Email marketing
5.0/10★★☆☆☆Visit eesy -
Best forModern agencies needing broad platform coverage
A broad real-estate CRM covering lead capture, listings, transactions, and follow-up.
- Property matching
- Email marketing
- Mobile app
4.9/10★★☆☆☆Try RealEstateCRM.io -
Best forEstablished teams needing websites and lead sources
A broad CRM for established real estate teams that need websites and lead sources.
- Website included
- Property matching
- Email marketing
4.8/10★★☆☆☆Visit Market Leader -
Best forWeb-first teams wanting modular pricing
A modular real estate CRM combining pipelines, marketing, listings, communications, and AI.
- Website included
- Property matching
- Email marketing
4.7/10★★☆☆☆Visit UplevelRE -
Best forSouth African agencies needing compliant CRM
A South Africa-focused CRM combining compliance, listings, property intelligence and agency tools.
- Website included
- Property matching
- Email marketing
4.6/10★★☆☆☆Visit RealtyPA -
Best forIndian brokerages wanting white-label operations
A broad real estate CRM for Indian teams managing leads, inventory and brokerage workflows.
- Mobile app
- Lead routing
- Lead import
4.5/10★★☆☆☆Visit Brokerwise
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Automated follow-up | Lead routing | Property matching | Website included | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Sell.Do | Yes | Yes | Yes | Yes | 9.4 | ||
| 2 | Realm | No | $15/user/mo | Yes | Yes | Yes | Yes | 9.3 |
| 3 | Makanify | No | ₹500/user/mo | Yes | Yes | Yes | Yes | 9.2 |
| 4 | Propertybase | $89/user/mo | Yes | Yes | Yes | 9.1 | ||
| 5 | MRI Vault CRM | Yes | Yes | 9.0 | ||||
| 6 | DaeBuild | Yes | Yes | 8.9 | ||||
| 7 | Street.co.uk | Yes | Yes | Yes | Yes | 8.8 | ||
| 8 | CINC | No | Yes | Yes | Yes | Yes | 8.7 | |
| 9 | Follow Up Boss | No | $58/user/mo | Yes | Yes | Yes | No | 8.6 |
| 10 | Lofty | No | Yes | Yes | Yes | Yes | 8.5 | |
| 11 | Brivity | No | Yes | Yes | Yes | Yes | 8.4 | |
| 12 | BoldTrail | No | Yes | Yes | Yes | Yes | 8.3 | |
| 13 | Realatic | Yes | ₹399/user/mo | Yes | Yes | Yes | 8.2 | |
| 14 | Sierra Interactive | No | $299.95/mo | Yes | Yes | Yes | Yes | 8.1 |
| 15 | Nexvork | No | Yes | Yes | Yes | 8.0 | ||
| 16 | Rechat | Yes | Yes | Yes | 7.9 | |||
| 17 | AIRE | Yes | Yes | Yes | Yes | 7.8 | ||
| 18 | Relianceai CRM | Yes | Yes | Yes | 7.7 | |||
| 19 | Qobrix Real Estate CRM | No | €45/user/mo | Yes | Yes | Yes | Yes | 7.6 |
| 20 | Magellan CRM | No | $19.99/user/mo | Yes | Yes | No | 7.5 | |
| 21 | LeadPixie | Yes | Yes | Yes | Yes | 7.4 | ||
| 22 | Leadrat | No | Yes | Yes | Yes | Yes | 7.3 | |
| 23 | Propwise | Yes | 2,739 AED/yr | Yes | Yes | Yes | 7.2 | |
| 24 | RealtySlate | No | $12/user/mo | Yes | Yes | Yes | 7.1 | |
| 25 | PropCRM | No | $44/user/mo | Yes | Yes | Yes | 7.0 | |
| 26 | PropSpace | No | 220 AED/user/mo | Yes | Yes | Yes | Yes | 6.9 |
| 27 | AscendixRE | No | Yes | Yes | Yes | 6.8 | ||
| 28 | Real Geeks | No | $49/mo | Yes | Yes | Yes | Yes | 6.7 |
| 29 | MRI Eagle CRM | Yes | Yes | Yes | 6.6 | |||
| 30 | Agentbox | Yes | Yes | Yes | Yes | 6.5 | ||
| 31 | Reapit | Yes | Yes | 6.4 | ||||
| 32 | Alto | Yes | Yes | Yes | 6.3 | |||
| 33 | Acquaint CRM | Yes | Yes | Yes | 6.2 | |||
| 34 | Inmovilla | No | Yes | Yes | Yes | Yes | 6.1 | |
| 35 | DeltaNET | No | Yes | Yes | Yes | Yes | 6.0 | |
| 36 | Rex CRM | Yes | Yes | Yes | No | 5.9 | ||
| 37 | Propfusion CRM | No | 700 AED/mo | Yes | Yes | Yes | 5.8 | |
| 38 | Loop | No | £100/user/mo | Yes | Yes | 5.7 | ||
| 39 | REsimpli | No | $249/mo | Yes | Yes | Yes | Yes | 5.6 |
| 40 | Bring On The Leads | No | Yes | Yes | Yes | 5.5 | ||
| 41 | Propstack | No | €99/seat/mo | Yes | Yes | 5.4 | ||
| 42 | ZevroCRM | No | ₹4,999/mo | Yes | Yes | 5.3 | ||
| 43 | AcreLoop | No | ₹1,200/user/mo | Yes | Yes | 5.2 | ||
| 44 | RealtyCore360 | No | $99/user/mo | Yes | Yes | Yes | 5.1 | |
| 45 | eesy | Yes | €295/user/mo | Yes | Yes | Yes | Yes | 5.0 |
| 46 | RealEstateCRM.io | No | $1,500/yr | Yes | Yes | Yes | No | 4.9 |
| 47 | Market Leader | No | Yes | Yes | Yes | Yes | 4.8 | |
| 48 | UplevelRE | No | $14.25/mo | Yes | Yes | Yes | Yes | 4.7 |
| 49 | RealtyPA | No | 299 ZAR/user/mo | Yes | Yes | Yes | Yes | 4.6 |
| 50 | Brokerwise | Yes | Yes | 4.5 |
Head-to-head All 28 comparisons →
- Sell.Do vs Realm
- Sell.Do vs Makanify
- Sell.Do vs Propertybase
- Sell.Do vs MRI Vault CRM
- Sell.Do vs DaeBuild
- Sell.Do vs Street.co.uk
- Sell.Do vs CINC
- Realm vs Makanify
- Realm vs Propertybase
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How we rank real estate CRM software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update