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Head-to-head · Real Estate CRM Software

Realm vs Propertybase

  • Updated Oct 2026
  • Both researched from official sources
  • 9 checks side by side
Higher score Realm #2 in Real Estate CRM Software 9.3/10 30-day trial Free trial✓ 7 of 7 features Visit REALM
Propertybase #4 in Real Estate CRM Software 9.1/10 Paid ✓ 6 of 7 features Visit Propertybase

Realm leads on 1 check, Propertybase on 0, and 8 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRealm · 9.3/10
  • Lowest starting priceRealm · $15/user/mo
  • Free trialonly Realm
  • Most featuresRealm · 7 of 7

Realm scores higher on our rubric for real estate crm software: 9.3 against 9.1 out of 10; our editors rank them #2 and #4.

Realm is cheaper to start at $15/user/mo against $89/user/mo.

Realm is the better fit for brokerages needing compliance and AI assistance. Propertybase is the better fit for salesforce-centered real estate teams.

  • Realm fits best

    Brokerages needing compliance and AI assistance

  • Propertybase fits best

    Salesforce-centered real estate teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Realm 9.3/10 Visit ↗ Propertybase 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #2 in Real Estate CRM Software #4 in Real Estate CRM Software
Best for Brokerages needing compliance and AI assistance Salesforce-centered real estate teams
Pricing model Paid Paid
Starting price $15/user/mo (best) $89/user/mo
Free plan — Not checked yet
Free trial 14 days —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Integrations 17 integrations 4,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Realm 7/7 · Propertybase 6/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included ✓ (best) Not checked yet
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Combines CRM, transactions, compliance, e-signature, websites, and communications
  • Lead routing, nurture sequences, imports, and follow-up drafting support daily workflows
  • EVE adds briefings, contact memory, drafted actions, and lead qualification tools
  • Automates lead capture, routing, follow-up, and task creation
  • Matches inquiries to listings and tracks deals through milestones
  • Includes mobile CRM, email marketing, reporting, and Salesforce dashboards
Cons
  • Full transaction and compliance features begin with the higher-priced agent tier
  • The full platform is rolling out market by market
  • The broad feature set may exceed the needs of simpler CRM buyers
  • Starts at USD 89 per user per month
  • Website functionality is not included
  • Salesforce-centered architecture may not suit standalone CRM buyers
Our verdict

REALM is an AI-native real estate platform for agents, teams, and brokerages. It brings together contact, lead, and pipeline management with lead routing, nurture sequences, transaction records, compliance workflows, e-signature,…

Read the review →

Propertybase is a real estate CRM built on Salesforce for agents, teams, and brokerages. It brings lead capture, routing, contact and listing management, property matching, deal pipelines, email marketing, reporting, and transaction…

Read the review →
  1. RealmReal Estate CRM Software 9.330-day trial
  2. PropertybaseReal Estate CRM Software 9.1Paid

Strengths and trade-offs

  • Realm — where it wins

    • Combines CRM, transactions, compliance, e-signature, websites, and communications
    • Lead routing, nurture sequences, imports, and follow-up drafting support daily workflows
    • EVE adds briefings, contact memory, drafted actions, and lead qualification tools

    Where it doesn't

    • Full transaction and compliance features begin with the higher-priced agent tier
    • The full platform is rolling out market by market
    • The broad feature set may exceed the needs of simpler CRM buyers

  • Propertybase — where it wins

    • Automates lead capture, routing, follow-up, and task creation
    • Matches inquiries to listings and tracks deals through milestones
    • Includes mobile CRM, email marketing, reporting, and Salesforce dashboards

    Where it doesn't

    • Starts at USD 89 per user per month
    • Website functionality is not included
    • Salesforce-centered architecture may not suit standalone CRM buyers

More comparisons

All real estate CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update