Head-to-head · Real Estate CRM Software
Realm vs CINC
Realm leads on 0 checks, CINC on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreRealm · 9.3/10
- Free trialonly Realm
Realm scores higher on our rubric for real estate crm software: 9.3 against 8.7 out of 10; our editors rank them #2 and #8.
Realm is the better fit for brokerages needing compliance and AI assistance. CINC is the better fit for brokerages needing websites and agent apps.
- Realm fits best
Brokerages needing compliance and AI assistance
- CINC fits best
Brokerages needing websites and agent apps
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Side by side
| Feature | Realm 9.3/10 Visit ↗ | CINC 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.7 |
| Ranking | #2 in Real Estate CRM Software | #8 in Real Estate CRM Software |
| Best for | Brokerages needing compliance and AI assistance | Brokerages needing websites and agent apps |
| Pricing model | Paid | Paid |
| Starting price | $15/user/mo | — |
| Free plan | — | — |
| Free trial | 14 days | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud, Mobile |
| Platforms | Web, iOS, Android, Chrome extension | Web, iOS, Android |
| Integrations | 17 integrations | 4,000+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Realm 7/7 · CINC 7/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | REALM is an AI-native real estate platform for agents, teams, and brokerages. It brings together contact, lead, and pipeline management with lead routing, nurture sequences, transaction records, compliance workflows, e-signature,… Read the review → |
CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;… Read the review → |
Strengths and trade-offs
Realm — where it wins
- Combines CRM, transactions, compliance, e-signature, websites, and communications
- Lead routing, nurture sequences, imports, and follow-up drafting support daily workflows
- EVE adds briefings, contact memory, drafted actions, and lead qualification tools
Where it doesn't
- Full transaction and compliance features begin with the higher-priced agent tier
- The full platform is rolling out market by market
- The broad feature set may exceed the needs of simpler CRM buyers
CINC — where it wins
- Combines CRM, IDX websites, lead routing, and automated follow-up
- Supports web, iOS, Android, API access, and agent mobile apps
- Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
Where it doesn't
- Pricing requires contacting sales
- No free plan is available
- The full feature set may exceed the needs of solo agents
- Realm9.3/10 · 30-day trial
A broad real estate CRM with compliance, transactions, websites, and AI assistance.
Visit REALMFull verdict → - CINC8.7/10 · Pricing on request
A broad real estate CRM suite for brokerages that need websites and agent apps.
Visit CINCFull verdict →
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- Realm vs Street.co.uk
- Makanify vs CINC
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






