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Head-to-head · Real Estate CRM Software

Realm vs CINC

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Realm #2 in Real Estate CRM Software 9.3/10 30-day trial Free trial✓ 7 of 7 features Visit REALM
CINC #8 in Real Estate CRM Software 8.7/10 Pricing on request ✓ 7 of 7 features Visit CINC

Realm leads on 0 checks, CINC on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRealm · 9.3/10
  • Free trialonly Realm

Realm scores higher on our rubric for real estate crm software: 9.3 against 8.7 out of 10; our editors rank them #2 and #8.

Realm is the better fit for brokerages needing compliance and AI assistance. CINC is the better fit for brokerages needing websites and agent apps.

  • Realm fits best

    Brokerages needing compliance and AI assistance

  • CINC fits best

    Brokerages needing websites and agent apps

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Side by side

Feature Realm 9.3/10 Visit ↗ CINC 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Real Estate CRM Software #8 in Real Estate CRM Software
Best for Brokerages needing compliance and AI assistance Brokerages needing websites and agent apps
Pricing model Paid Paid
Starting price $15/user/mo —
Free plan — —
Free trial 14 days —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Integrations 17 integrations 4,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Realm 7/7 · CINC 7/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included ✓ ✓
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Combines CRM, transactions, compliance, e-signature, websites, and communications
  • Lead routing, nurture sequences, imports, and follow-up drafting support daily workflows
  • EVE adds briefings, contact memory, drafted actions, and lead qualification tools
  • Combines CRM, IDX websites, lead routing, and automated follow-up
  • Supports web, iOS, Android, API access, and agent mobile apps
  • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
Cons
  • Full transaction and compliance features begin with the higher-priced agent tier
  • The full platform is rolling out market by market
  • The broad feature set may exceed the needs of simpler CRM buyers
  • Pricing requires contacting sales
  • No free plan is available
  • The full feature set may exceed the needs of solo agents
Our verdict

REALM is an AI-native real estate platform for agents, teams, and brokerages. It brings together contact, lead, and pipeline management with lead routing, nurture sequences, transaction records, compliance workflows, e-signature,…

Read the review →

CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;…

Read the review →
  1. RealmReal Estate CRM Software 9.330-day trial
  2. CINCReal Estate CRM Software 8.7Pricing on request

Strengths and trade-offs

  • Realm — where it wins

    • Combines CRM, transactions, compliance, e-signature, websites, and communications
    • Lead routing, nurture sequences, imports, and follow-up drafting support daily workflows
    • EVE adds briefings, contact memory, drafted actions, and lead qualification tools

    Where it doesn't

    • Full transaction and compliance features begin with the higher-priced agent tier
    • The full platform is rolling out market by market
    • The broad feature set may exceed the needs of simpler CRM buyers
  • CINC — where it wins

    • Combines CRM, IDX websites, lead routing, and automated follow-up
    • Supports web, iOS, Android, API access, and agent mobile apps
    • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is available
    • The full feature set may exceed the needs of solo agents
  • Realm9.3/10 · 30-day trial

    A broad real estate CRM with compliance, transactions, websites, and AI assistance.

    Visit REALMFull verdict →
  • CINC8.7/10 · Pricing on request

    A broad real estate CRM suite for brokerages that need websites and agent apps.

    Visit CINCFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update