The Best Email Marketing Software in 2026
We researched email marketing software using official websites, including pricing pages, plan tables and product documentation. Rankings reflect the core job—building lists and sending newsletters and automated campaigns—plus value for money and verified features, not hands-on testing.
Our top picks
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Top ranked
Klaviyo#1 of 1859.3/10A strong fit for ecommerce teams that need behavioral personalization across channels.
Free plan
-
Runner-up
ActiveCampaign#2 of 1859.2/10A mature choice for complex automation, segmentation, and large contact lists.
14-day trial
-
Top-ranked free plan
Mailchimp#3 of 1859.1/10A broad email marketing suite with a free plan and $13 monthly paid entry.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 185 tools, best first · page 1 of 4
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Best forAdvanced ecommerce personalization
A strong fit for ecommerce teams that need behavioral personalization across channels.
- Landing pages
- A/B testing
9.3/10★★★★★Visit Klaviyo -
Best forAdvanced automation and large audiences
A mature choice for complex automation, segmentation, and large contact lists.
- Landing pages
- A/B testing
9.2/10★★★★★Visit ActiveCampaign -
Best forBroad email marketing at a low starting cost
A broad email marketing suite with a free plan and $13 monthly paid entry.
- Landing pages
- A/B testing
Free plan · 14-day trial Our Mailchimp verdict → Visit MailchimpFor vendors Sponsor this spot · #3 · $79/mo →9.1/10★★★★★Visit Mailchimp -
Best forEstablished automation and ecommerce campaigns
A mature email platform for automation, ecommerce campaigns, and growing teams.
- Landing pages
- A/B testing
Free plan · 14-day trial Our GetResponse verdict → Visit GetResponseFor vendors Sponsor this spot · #4 · $69/mo →9.0/10★★★★☆Visit GetResponse -
Best forBudget email for Zoho-centered teams
A low-cost email platform with strong Zoho ecosystem coverage.
- A/B testing
Free plan · 14-day trial Our Zoho Campaigns verdict → Visit Zoho CampaignsFor vendors Sponsor this spot · #5 · $59/mo →8.9/10★★★★☆Visit Zoho Campaigns -
Best forAffordable all-around email marketing
An affordable all-around email platform with automation, landing pages, and testing.
- Landing pages
- A/B testing
8.7/10★★★★☆Visit MailerLite -
Best forHigh-volume email on a free plan
A broad email marketing platform with generous free-plan sending limits.
- Landing pages
- A/B testing
8.6/10★★★★☆Visit CleverReach -
Best forSmall businesses wanting broad integrations
A broad email marketing suite with 300+ integrations, but no free plan.
- Landing pages
- A/B testing
8.5/10★★★★☆Try Constant Contact -
Best forLow-cost campaigns and transactional email
A low-cost email platform combining campaigns, transactional sending, and developer tools.
- Landing pages
- A/B testing
8.4/10★★★★☆Visit Mailjet -
Best forStraightforward newsletters and automations
A flexible email platform for newsletters, automations, landing pages, and ecommerce.
- Landing pages
- A/B testing
8.3/10★★★★☆Visit AWeber -
Best forClassic email campaigns and journeys
A focused platform for classic email campaigns, journeys, segmentation, and reporting.
- Landing pages
- A/B testing
8.2/10★★★★☆See Campaign Monitor -
Best forPublishing-focused newsletters
A publishing-focused email platform with newsletters, monetization, and automation.
- Landing pages
- A/B testing
8.1/10★★★★☆Visit beehiiv -
Best forCreators selling products and newsletters
Kit gives creators broadcasts, automation, segmentation, and commerce tools in one platform.
8.0/10★★★★☆Visit Kit -
Best forEnterprise retail journey orchestration
A broad journey orchestration platform for enterprise retail and ecommerce teams.
7.9/10★★★★☆Visit Listrak -
Best forEnterprise customer engagement programs
A mature choice for enterprise journeys, with contact-sales pricing and no permanent free plan.
- Landing pages
- A/B testing
7.8/10★★★★☆Visit Dotdigital -
Best forEcommerce behavior-based automation
A focused choice for ecommerce brands that need behavior-triggered campaigns.
- Landing pages
- A/B testing
7.7/10★★★★☆Visit Drip -
Best forProduct-led teams with complex data
A strong fit for product-led teams that need complex, event-driven customer journeys.
7.6/10★★★★☆Visit Customer.io -
Best forFree email and SMS automation
A broad email and SMS toolkit with a generous free plan for smaller teams.
- Landing pages
- A/B testing
7.5/10★★★★☆Visit Sender -
Best forAffordable multichannel campaign basics
Affordable email and multichannel campaign tools with a useful free tier.
- A/B testing
7.4/10★★★★☆Visit SendPulse -
Best forMultichannel campaigns and ecommerce workflows
A flexible choice for email, ecommerce, and multichannel campaign workflows.
- Landing pages
- A/B testing
7.3/10★★★★☆Visit E-goi -
Best forEnterprise teams needing reporting depth
Everlytic combines multistep automation, detailed reporting, and broad integrations for enterprise teams.
- Landing pages
- A/B testing
7.2/10★★★★☆Visit Everlytic -
Best forEstablished teams needing multichannel email automation
A mature multichannel platform for teams that need automation, testing, and segmentation.
- Landing pages
- A/B testing
7.1/10★★★★☆Visit Maileon -
Best forHigh-volume senders seeking low unit cost
A strong fit for high-volume senders that want automation, APIs, and low unit cost.
- Landing pages
- A/B testing
7.0/10★★★★☆Visit Elastic Email -
Best forMultichannel marketers needing visual automation
A broad visual automation suite for email, SMS, WhatsApp, and push campaigns.
- Landing pages
- A/B testing
6.9/10★★★☆☆Visit ActiveTrail -
Best forSmall teams starting with email campaigns
A free email marketing option with campaign tools, automation, and broad integrations.
- Landing pages
- A/B testing
6.7/10★★★☆☆Try Benchmark Email -
Best forAutomation with predictive segmentation
A broad email marketing suite for teams that need automation and audience intelligence.
- Landing pages
- A/B testing
6.6/10★★★☆☆Visit Moosend -
Best forLean creators and small businesses
An inexpensive newsletter tool with useful automation and a low-cost lifetime plan.
- Landing pages
- A/B testing
6.5/10★★★☆☆Visit SendFox -
Best forSmall teams wanting resend optimization
A capable email platform for small teams focused on resends and optimization.
- Landing pages
- A/B testing
6.4/10★★★☆☆Visit Robly -
Best forEuropean teams needing unlimited sending
A focused email platform with unlimited sending, automation, and segmentation.
- Landing pages
- A/B testing
6.3/10★★★☆☆Visit Flexmail -
Best forBranded newsletters and creator commerce
A polished email and commerce platform for creators who value branded design.
- Landing pages
- A/B testing
6.2/10★★★☆☆Visit Flodesk -
Best forLarger teams needing automation and CRM connectivity
A broad marketing platform for teams that need automation, profiles, SMS, and CRM connections.
- Landing pages
- A/B testing
6.1/10★★★☆☆Visit Apsis One -
Best forLarge retailers with major budgets
A deep multichannel automation suite whose $279 monthly entry price favors large retailers.
6.0/10★★★☆☆Visit Maropost -
Best forVery high-volume email operations
A high-volume email platform with deep segmentation, testing, and deliverability tools.
- A/B testing
5.9/10★★★☆☆Visit Ongage -
Best forEnterprise teams seeking predictive personalization
A multichannel platform for predictive personalization across email, mobile, web, and SMS.
- A/B testing
5.8/10★★★☆☆Visit Sailthru -
Best forCreators monetizing newsletters and memberships
A free-to-start newsletter platform that connects publishing with paid memberships.
5.7/10★★★☆☆Visit Substack -
Best forTechnical teams wanting self-hosted newsletters
A free, open-source email platform for teams that want control of their infrastructure.
5.6/10★★★☆☆Visit listmonk -
Best forEnterprise cross-channel orchestration
A paid enterprise platform for coordinated, behavior-based campaigns across multiple channels.
5.5/10★★★☆☆Visit Oracle -
Best forDevelopers building transactional email systems
A developer-focused email delivery service with strong API, SMTP, and event tooling.
5.5/10★★★☆☆Try Twilio SendGrid -
Best forEnterprise customer journeys and personalization
A broad enterprise platform for personalized, automated customer journeys across channels.
5.4/10★★★☆☆Visit SAP Emarsys -
Best forSelf-hosted agencies and white-label platforms
A full-featured self-hosted email platform for agencies and white-label operators.
- Landing pages
- A/B testing
5.3/10★★★☆☆Visit Octeth -
Best forOrganizations needing governed email marketing workflows
A governed email platform for organizations managing campaigns across multiple teams or locations.
- Landing pages
- A/B testing
5.2/10★★★☆☆Visit Emma -
Best forEcommerce teams needing testing and integrations
A testing-focused email platform for ecommerce teams that need integrations and automation.
- A/B testing
5.1/10★★★☆☆Visit NewsMAN -
Best forHigh-volume lifecycle email teams
A high-volume email and lifecycle platform for complex audience programs.
- A/B testing
5.0/10★★☆☆☆Visit Upland Adestra -
Best forWordPress businesses wanting self-hosted automation
A capable WordPress email automation suite for teams that want data on their own servers.
- A/B testing
4.9/10★★☆☆☆Visit Groundhogg -
Best forHigh-volume ecommerce marketers
A focused ecommerce marketer with advanced automation, testing, and attribution.
- A/B testing
4.8/10★★☆☆☆Visit Sendlane -
Best forEuropean CRM and ecommerce campaigns
A web-based email platform combining automation, segmentation, AI, SMS and ecommerce integrations.
- Landing pages
- A/B testing
4.7/10★★☆☆☆Visit Spotler Mail+ -
Best forTeams combining email marketing with event management
A broad email, SMS and event-marketing platform for organisations that need API access.
- A/B testing
4.6/10★★☆☆☆Visit Vision6 -
Best forWordPress businesses and membership sites
A deep WordPress email CRM with a free plan and paid licenses starting at $129 per site annually.
4.5/10★★☆☆☆Visit FluentCRM -
Best forSelf-hosted teams seeking low long-term cost
A low-cost, self-hosted email platform with broad campaign features and more setup responsibility.
4.4/10★★☆☆☆Visit Sendy -
Best forTeams needing basic managed email workflows
A paid web platform for managed email campaigns, segmentation, autoresponders, and workflows.
4.3/10★★☆☆☆Visit Campaigner
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Email automation | Audience segmentation | Score |
|---|---|---|---|---|---|---|
| 1 | Klaviyo | Yes | Yes | Yes | 9.3 | |
| 2 | ActiveCampaign | No | Yes | Yes | 9.2 | |
| 3 | Mailchimp | Yes | Yes | Yes | 9.1 | |
| 4 | GetResponse | Yes | $15.58/mo | Yes | Yes | 9.0 |
| 5 | Zoho Campaigns | Yes | Yes | Yes | 8.9 | |
| 6 | MailerLite | Yes | $12/mo | Yes | Yes | 8.7 |
| 7 | CleverReach | Yes | €15/mo | Yes | Yes | 8.6 |
| 8 | Constant Contact | No | Yes | Yes | 8.5 | |
| 9 | Mailjet | Yes | Yes | Yes | 8.4 | |
| 10 | AWeber | Yes | $12.49/mo | Yes | Yes | 8.3 |
| 11 | Campaign Monitor | No | Yes | Yes | 8.2 | |
| 12 | beehiiv | Yes | $43/mo | Yes | Yes | 8.1 |
| 13 | Kit | Yes | $390/yr | 8.0 | ||
| 14 | Listrak | Yes | 7.9 | |||
| 15 | Dotdigital | No | Yes | Yes | 7.8 | |
| 16 | Drip | No | Yes | Yes | 7.7 | |
| 17 | Customer.io | No | $100/mo | Yes | 7.6 | |
| 18 | Sender | Yes | $108/yr | Yes | Yes | 7.5 |
| 19 | SendPulse | Yes | $9.60/mo | Yes | Yes | 7.4 |
| 20 | E-goi | Yes | Yes | Yes | 7.3 | |
| 21 | Everlytic | No | Yes | Yes | 7.2 | |
| 22 | Maileon | No | Yes | Yes | 7.1 | |
| 23 | Elastic Email | Yes | $29/mo | Yes | Yes | 7.0 |
| 24 | ActiveTrail | No | Yes | Yes | 6.9 | |
| 25 | Benchmark Email | Yes | Yes | Yes | 6.7 | |
| 26 | Moosend | No | Yes | Yes | 6.6 | |
| 27 | SendFox | Yes | $190/yr | Yes | Yes | 6.5 |
| 28 | Robly | Yes | $19/mo | Yes | Yes | 6.4 |
| 29 | Flexmail | No | €184/yr | Yes | Yes | 6.3 |
| 30 | Flodesk | Yes | $19/mo | Yes | Yes | 6.2 |
| 31 | Apsis One | No | €110/mo | Yes | Yes | 6.1 |
| 32 | Maropost Marketing Cloud | No | $279/mo | Yes | 6.0 | |
| 33 | Ongage | No | $399/mo | Yes | Yes | 5.9 |
| 34 | Sailthru | Yes | Yes | 5.8 | ||
| 35 | Substack | Yes | Yes | Yes | 5.7 | |
| 36 | listmonk | Yes | Free | 5.6 | ||
| 37 | Oracle Responsys | No | Yes | 5.5 | ||
| 38 | Twilio SendGrid | No | $19.95/mo | 5.5 | ||
| 39 | SAP Emarsys | Yes | 5.4 | |||
| 40 | Octeth | Yes | $5,000 one-time | Yes | Yes | 5.3 |
| 41 | Emma | No | Yes | Yes | 5.2 | |
| 42 | NewsMAN | No | Yes | Yes | 5.1 | |
| 43 | Upland Adestra | No | Yes | Yes | 5.0 | |
| 44 | Groundhogg | No | $20/mo | Yes | Yes | 4.9 |
| 45 | Sendlane | No | Yes | Yes | 4.8 | |
| 46 | Spotler Mail+ | No | Yes | Yes | 4.7 | |
| 47 | Vision6 | No | Yes | Yes | 4.6 | |
| 48 | FluentCRM | Yes | $129/site/yr | 4.5 | ||
| 49 | Sendy | No | $69 one-time | 4.4 | ||
| 50 | Campaigner | Yes | Yes | 4.3 |
Head-to-head All 21 comparisons →
- Klaviyo vs ActiveCampaign
- Klaviyo vs Mailchimp
- Klaviyo vs Zoho Campaigns
- Klaviyo vs MailerLite
- Klaviyo vs CleverReach
- Klaviyo vs Constant Contact
- ActiveCampaign vs Mailchimp
- ActiveCampaign vs GetResponse
- ActiveCampaign vs Zoho Campaigns
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How we rank email marketing software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update