Drip
Drip: A focused choice for ecommerce brands that need behavior-triggered campaigns. Ranked #16 of 185 in Email Marketing Software by our editors (7.7/10); pricing: 14-day trial; best for ecommerce behavior-based automation.
At a glance
- Editor score7.7 / 10
- Pricing14-day trial
- Best forEcommerce behavior-based automation
- Free planNo
- Email automationYes
- Founded2012 · Minneapolis, Minnesota, US
- Facts checked21 Sep 2026
Where it wins
- Behavior-triggered workflows for cart, browse, purchase, and win-back campaigns
- Segmentation based on purchase, browsing, tags, and engagement data
- Ecommerce integrations plus dynamic product blocks and testing
Where it doesn't
- No free plan for ongoing use
- Monthly pricing starts at $39 for 1–2,500 people
- Usage-based pricing may require close subscriber planning
Our verdict on Drip
Drip is an email marketing automation platform for B2C businesses that sell online. It is designed for ecommerce stores, creators, educators, and event operators that want to connect customer behavior with targeted email journeys. Its core use cases include abandoned-cart recovery, welcome sequences, post-purchase follow-ups, browse-abandonment campaigns, and win-back campaigns. The platform combines behavior-triggered workflows, audience segmentation, a visual drag-and-drop email builder, reporting, and onsite list-growth tools.
Pricing is paid-only, with a 14-day free trial and a starting plan of $39 per month for 1–2,500 people with unlimited email sends. The pricing model is usage-based, so businesses should plan around subscriber growth as their audience expands. Drip supports web and API access, with a REST API, webhooks, and OAuth 2.0 for custom integrations. Its ecommerce ecosystem includes Shopify, Shopify Plus, WooCommerce, BigCommerce, and Stripe, alongside connections such as Typeform, Facebook Custom Audiences, Zapier, Peek Pro, Ticket Sauce, and TourAdvantage.
The strongest fit is for teams that want detailed ecommerce automation rather than a basic broadcast newsletter tool. Dynamic product blocks, abandoned-cart campaigns, onsite pop-ups, sticky bars, teasers, and segmentation based on purchase, browsing, tag, and engagement data support a behavior-led approach. A/B testing covers up to four email variations or subject lines, while AI-assisted email and workflow functionality is available through MCP. Choose Drip if ecommerce journeys and customer-data segmentation are central to your strategy. Businesses seeking a free ongoing plan or a simpler, general-purpose email tool should consider a different approach.
Your product? Our editors can test Drip in depth and publish a review, labelled as paid · from $149/mo →
Drip pricing
Drip fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Subscriber limit | 2500 contacts |
| Monthly send limit | Not verified |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Yes |
| A/B testing | Yes |
| Native integrations | 90 integrations |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 90+ integrations: Shopify, Shopify Plus, WooCommerce, BigCommerce, Stripe, Typeform … See all → |
| Pricing | 14-day trial (source) |
| Website | drip.com |
| Facts checked | 21 Sep 2026 |
Drip integrations
Drip lists 90+ integrations on its own site — the 9 named here are the ones its pages call out.
- Shopify
- Shopify Plus
- WooCommerce
- BigCommerce
- Stripe
- Typeform
- Zapier
- Facebook Custom Audiences
- Shopper Activity API
Alternatives to Drip
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
Also Ranked In
Drip is ranked in 10 of our directories; the 6 strongest besides Email Marketing Software.
Used Drip? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Drip for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Drip is listed in our Email Marketing Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/drip/"><img src="https://www.itechguides.com/best/badge/drip.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update