ActiveCampaign
ActiveCampaign: A mature choice for complex automation, segmentation, and large contact lists. Ranked #2 of 185 in Email Marketing Software by our editors (9.2/10); pricing: 14-day trial; best for advanced automation and large audiences.
At a glance
- Editor score9.2 / 10
- Pricing14-day trial
- Best forAdvanced automation and large audiences
- Free planNo
- Email automationYes
- Founded2003 · Chicago, Illinois, United States
- Facts checked20 Sep 2026
Where it wins
- Multi-step automation with behavior-based customer journeys
- Up to 25,000 contacts and 10x contact-limit email sending
- AI builders, analytics, A/B testing, and 1,000 integrations
Where it doesn't
- No free plan is available
- Starter includes limited segmentation
- Pricing varies with contact volume and feature tier
Our verdict on ActiveCampaign
ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page creation, analytics, CRM capabilities, and automated customer journeys. Automation can respond to email engagement, website activity, purchases, and form submissions, making the product a fit for teams that need more than broadcast newsletters and basic autoresponders.
The published Starter plan costs $15 USD per month when billed annually. It includes email marketing, marketing automation, limited segmentation, A/B testing, up to 25,000 contacts, and email sending at 10 times the contact limit. ActiveCampaign has no free plan, and its pricing is based on contact volume and feature tier. The documented 10x rule would allow up to 250,000 monthly sends at the plan's 25,000-contact maximum, while the applicable send allowance varies by contact band. A 14-day free trial is available.
Its main strength is the breadth of its automation and connected marketing toolkit. AI-powered campaign and automation builders sit alongside site and event tracking, reporting, landing pages, and testing for both emails and automations. The platform is available on the web and through an API, with integrations including Shopify, WordPress, Slack, Stripe, WooCommerce, Salesforce, Google Ads, and Calendly; the product details list 1,000 native integrations. Choose ActiveCampaign if advanced journeys, segmentation, testing, and a sizable audience are priorities. It is less suitable for teams seeking a free plan or a simpler email-only tool.
Your product? Our editors can test ActiveCampaign in depth and publish a review, labelled as paid · from $149/mo →
ActiveCampaign pricing
All 4 ActiveCampaign plans and prices →
ActiveCampaign fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Subscriber limit | Not verified |
| Monthly send limit | Not verified |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Yes |
| A/B testing | Yes |
| Native integrations | 1000 integrations |
| Free trial | 14 days · no card needed |
| Money-back guarantee | 30 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR, HIPAA, SSO/SAML, 2FA |
| Support | Email, Live chat, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: Shopify, WordPress, Slack, Stripe, WooCommerce, Salesforce … See all → |
| Pricing | 14-day trial (source) |
| Website | activecampaign.com |
| Facts checked | 20 Sep 2026 |
ActiveCampaign integrations
ActiveCampaign lists 1,000+ integrations on its own site — the 12 named here are the ones its pages call out.
- Shopify
- WordPress
- Slack
- Stripe
- WooCommerce
- Salesforce
- Google Sheets
- Google Ads
- Zapier
- Calendly
- Zendesk
See all ActiveCampaign integrations →
Alternatives to ActiveCampaign
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
- GetResponseA mature email platform for automation, ecommerce campaigns, and growing teams.9.0
See all ActiveCampaign alternatives →
ActiveCampaign vs the competition
- ActiveCampaign vs Klaviyo
- ActiveCampaign vs Mailchimp
- ActiveCampaign vs GetResponse
- ActiveCampaign vs Zoho Campaigns
- ActiveCampaign vs MailerLite
- ActiveCampaign vs CleverReach
Compare ActiveCampaign with any tool side by side →
Also Ranked In
ActiveCampaign is ranked in 15 of our directories; the 6 strongest besides Email Marketing Software.
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Featured on iTechGuides
ActiveCampaign is listed in our Email Marketing Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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