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Head-to-head · Email Marketing Software

ActiveCampaign vs CleverReach

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ActiveCampaign #2 in Email Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveCampaign
CleverReach #7 in Email Marketing Software 8.6/10 Free plan Free plan✓ 4 of 4 features Visit CleverReach

ActiveCampaign leads on 1 check, CleverReach on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.2/10
  • Free planonly CleverReach
  • Free trialonly ActiveCampaign

ActiveCampaign scores higher on our rubric for email marketing software: 9.2 against 8.6 out of 10; our editors rank them #2 and #7.

CleverReach offers free plan; ActiveCampaign doesn't. ActiveCampaign leads on native integrations: 1000 integrations versus 110 integrations.

ActiveCampaign is the better fit for advanced automation and large audiences. CleverReach is the better fit for high-volume email on a free plan.

  • ActiveCampaign fits best

    Advanced automation and large audiences

  • CleverReach fits best

    High-volume email on a free plan

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ActiveCampaign 9.2/10 Visit ↗ CleverReach 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #2 in Email Marketing Software #7 in Email Marketing Software
Best for Advanced automation and large audiences High-volume email on a free plan
Pricing model Paid Free plan + paid
Starting price — €15/mo
Free plan — ✓ (best)
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Tickets, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA ISO 27001, GDPR, PCI DSS, 2FA
Integrations 1,000+ integrations 110+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ActiveCampaign 4/4 · CleverReach 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit Not checked yet 5000 contacts
Monthly send limit Not checked yet Not checked yet
Native integrations 1000 integrations (best) 110 integrations
Our review
Pros
  • Multi-step automation with behavior-based customer journeys
  • Up to 25,000 contacts and 10x contact-limit email sending
  • AI builders, analytics, A/B testing, and 1,000 integrations
  • Free plan includes 5,000 recipients and unlimited monthly emails
  • Automation, segmentation, landing pages, and A/B testing are included
  • Connects with CRM, CMS, ecommerce, and marketing tools
Cons
  • No free plan is available
  • Starter includes limited segmentation
  • Pricing varies with contact volume and feature tier
  • Lite limits accounts to 250 recipients and 1,000 emails monthly
  • Enterprise costs 499 EUR per month
  • Enterprise includes 250,000 emails per month despite unlimited recipients
Our verdict

ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page…

Read the review →

CleverReach is a cloud-based email marketing platform for businesses, agencies, ecommerce teams, and organizations. It combines newsletter creation, recipient management, segmentation, personalization, automated campaigns, landing pages,…

Read the review →
  1. ActiveCampaignEmail Marketing Software 9.214-day trial
  2. CleverReachEmail Marketing Software 8.6Free plan

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with behavior-based customer journeys
    • Up to 25,000 contacts and 10x contact-limit email sending
    • AI builders, analytics, A/B testing, and 1,000 integrations

    Where it doesn't

    • No free plan is available
    • Starter includes limited segmentation
    • Pricing varies with contact volume and feature tier

  • CleverReach — where it wins

    • Free plan includes 5,000 recipients and unlimited monthly emails
    • Automation, segmentation, landing pages, and A/B testing are included
    • Connects with CRM, CMS, ecommerce, and marketing tools

    Where it doesn't

    • Lite limits accounts to 250 recipients and 1,000 emails monthly
    • Enterprise costs 499 EUR per month
    • Enterprise includes 250,000 emails per month despite unlimited recipients

More comparisons

All email marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update