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Head-to-head · Email Marketing Software

Mailchimp vs CleverReach

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Mailchimp #3 in Email Marketing Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Mailchimp
CleverReach #7 in Email Marketing Software 8.6/10 Free plan Free plan✓ 4 of 4 features Visit CleverReach

Mailchimp leads on 1 check, CleverReach on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailchimp · 9.1/10
  • Free planboth
  • Free trialonly Mailchimp

Mailchimp scores higher on our rubric for email marketing software: 9.1 against 8.6 out of 10; our editors rank them #3 and #7.

CleverReach leads on subscriber limit: 5000 contacts versus 500 contacts. Mailchimp leads on native integrations: 300 integrations versus 110 integrations.

Mailchimp is the better fit for broad email marketing at a low starting cost. CleverReach is the better fit for high-volume email on a free plan.

  • Mailchimp fits best

    Broad email marketing at a low starting cost

  • CleverReach fits best

    High-volume email on a free plan

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Side by side

Feature Mailchimp 9.1/10 Visit ↗ CleverReach 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #3 in Email Marketing Software #7 in Email Marketing Software
Best for Broad email marketing at a low starting cost High-volume email on a free plan
Pricing model Free plan + paid Free plan + paid
Starting price — €15/mo
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Email, Tickets, Community, Docs
Compliance GDPR ISO 27001, GDPR, PCI DSS, 2FA
Integrations 300+ integrations 110+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mailchimp 4/4 · CleverReach 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit 500 contacts 5000 contacts (best)
Monthly send limit 5000 emails/mo Not checked yet
Native integrations 300 integrations (best) 110 integrations
Our review
Pros
  • Free plan supports up to 250 contacts and 500 emails monthly
  • Automations, segmentation, landing pages, reporting, and A/B testing
  • Works across web, iOS, Android, and API with 300 integrations
  • Free plan includes 5,000 recipients and unlimited monthly emails
  • Automation, segmentation, landing pages, and A/B testing are included
  • Connects with CRM, CMS, ecommerce, and marketing tools
Cons
  • Free plan allows one audience and one seat
  • Contact-based limits can increase monthly plan costs
  • Premium costs $350 per month
  • Lite limits accounts to 250 recipients and 1,000 emails monthly
  • Enterprise costs 499 EUR per month
  • Enterprise includes 250,000 emails per month despite unlimited recipients
Our verdict

Mailchimp is an online marketing platform for small businesses, growing companies, and marketing teams. It brings together email campaign creation, audience management, automated workflows, segmentation, landing pages, reporting, signup…

Read the review →

CleverReach is a cloud-based email marketing platform for businesses, agencies, ecommerce teams, and organizations. It combines newsletter creation, recipient management, segmentation, personalization, automated campaigns, landing pages,…

Read the review →
  1. MailchimpEmail Marketing Software 9.1Free plan · 14-day trial
  2. CleverReachEmail Marketing Software 8.6Free plan

Strengths and trade-offs

  • Mailchimp — where it wins

    • Free plan supports up to 250 contacts and 500 emails monthly
    • Automations, segmentation, landing pages, reporting, and A/B testing
    • Works across web, iOS, Android, and API with 300 integrations

    Where it doesn't

    • Free plan allows one audience and one seat
    • Contact-based limits can increase monthly plan costs
    • Premium costs $350 per month

  • CleverReach — where it wins

    • Free plan includes 5,000 recipients and unlimited monthly emails
    • Automation, segmentation, landing pages, and A/B testing are included
    • Connects with CRM, CMS, ecommerce, and marketing tools

    Where it doesn't

    • Lite limits accounts to 250 recipients and 1,000 emails monthly
    • Enterprise costs 499 EUR per month
    • Enterprise includes 250,000 emails per month despite unlimited recipients

More comparisons

All email marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update