Klaviyo vs Mailchimp

Klaviyo9.3Visit Mailchimp9.1Visit

Higher score Klaviyo #1 in Email Marketing Software 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Klaviyo

vs

Mailchimp #3 in Email Marketing Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Mailchimp

• Klaviyo fits best

  Advanced ecommerce personalization

• Mailchimp fits best

  Broad email marketing at a low starting cost

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Side by side

Feature	Klaviyo 9.3/10 Visit ↗	Mailchimp 9.1/10 Visit ↗
At a glance
Editor score	9.3	9.1
Ranking	#1 in Email Marketing Software	#3 in Email Marketing Software
Best for	Advanced ecommerce personalization	Broad email marketing at a low starting cost
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	—
Free plan	✓	✓
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Live chat, Community, Docs · 24/7	Email, Live chat, Phone, Docs · 24/7
Compliance	ISO 27001, PCI DSS	GDPR
Integrations	350+ integrations	300+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Klaviyo 4/4 · Mailchimp 4/4
Email automation	✓	✓
Audience segmentation	✓	✓
Landing pages	✓	✓
A/B testing	✓	✓
Specs
Subscriber limit	Not checked yet	500 contacts
Monthly send limit	15000 emails/mo (best)	5000 emails/mo
Native integrations	350 integrations (best)	300 integrations
Our review
Pros	Behavior-triggered flows and dynamic audience segmentation Unified customer profiles support personalized targeting Email, SMS, and mobile push campaigns in one platform	Free plan supports up to 250 contacts and 500 emails monthly Automations, segmentation, landing pages, reporting, and A/B testing Works across web, iOS, Android, and API with 300 integrations
Cons	Paid marketing starts at $45 per month Free plan is limited to 250 active profiles Advanced capabilities may exceed simple email-only needs	Free plan allows one audience and one seat Contact-based limits can increase monthly plan costs Premium costs $350 per month
Our verdict	Klaviyo is a B2C CRM and email marketing platform for consumer brands, with a particular fit for ecommerce teams focused on personalized customer journeys. It combines email campaigns, automated flows, audience segmentation, unified… Read the review →	Mailchimp is an online marketing platform for small businesses, growing companies, and marketing teams. It brings together email campaign creation, audience management, automated workflows, segmentation, landing pages, reporting, signup… Read the review →

Strengths and trade-offs

• Klaviyo — where it wins

  • Behavior-triggered flows and dynamic audience segmentation
  • Unified customer profiles support personalized targeting
  • Email, SMS, and mobile push campaigns in one platform

  Where it doesn't

  • Paid marketing starts at $45 per month
  • Free plan is limited to 250 active profiles
  • Advanced capabilities may exceed simple email-only needs

• Mailchimp — where it wins

  • Free plan supports up to 250 contacts and 500 emails monthly
  • Automations, segmentation, landing pages, reporting, and A/B testing
  • Works across web, iOS, Android, and API with 300 integrations

  Where it doesn't

  • Free plan allows one audience and one seat
  • Contact-based limits can increase monthly plan costs
  • Premium costs $350 per month

• Klaviyo9.3/10 · Free plan

  A strong fit for ecommerce teams that need behavioral personalization across channels.

  Visit KlaviyoFull verdict →
• Mailchimp9.1/10 · Free plan · 14-day trial

  A broad email marketing suite with a free plan and $13 monthly paid entry.

  Visit MailchimpFull verdict →