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Head-to-head · Email Marketing Software

Klaviyo vs MailerLite

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Klaviyo #1 in Email Marketing Software 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Klaviyo
MailerLite #6 in Email Marketing Software 8.7/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit MailerLite

Klaviyo leads on 2 checks, MailerLite on 0, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.3/10
  • Free planboth
  • Free trialonly MailerLite

Klaviyo scores higher on our rubric for email marketing software: 9.3 against 8.7 out of 10; our editors rank them #1 and #6.

Klaviyo leads on monthly send limit: 15000 emails/mo versus 5000 emails/mo. Klaviyo leads on native integrations: 350 integrations versus 100 integrations.

Klaviyo is the better fit for advanced ecommerce personalization. MailerLite is the better fit for affordable all-around email marketing.

  • Klaviyo fits best

    Advanced ecommerce personalization

  • MailerLite fits best

    Affordable all-around email marketing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Klaviyo 9.3/10 Visit ↗ MailerLite 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #1 in Email Marketing Software #6 in Email Marketing Software
Best for Advanced ecommerce personalization Affordable all-around email marketing
Pricing model Free plan + paid Free plan + paid
Starting price — $12/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Email, Live chat, Community, Docs · 24/7
Compliance ISO 27001, PCI DSS ISO 27001, GDPR
Integrations 350+ integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Klaviyo 4/4 · MailerLite 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit Not checked yet 500 contacts
Monthly send limit 15000 emails/mo (best) 5000 emails/mo
Native integrations 350 integrations (best) 100 integrations
Our review
Pros
  • Behavior-triggered flows and dynamic audience segmentation
  • Unified customer profiles support personalized targeting
  • Email, SMS, and mobile push campaigns in one platform
  • Free plan includes 250 subscribers and 2,500 monthly emails
  • Visual automation, segmentation, A/B testing, and reporting
  • Includes landing pages, websites, and digital-product sales tools
Cons
  • Paid marketing starts at $45 per month
  • Free plan is limited to 250 active profiles
  • Advanced capabilities may exceed simple email-only needs
  • Free plan is limited to 250 subscribers
  • Comfort starts at 500 subscribers and 5,000 monthly emails
  • Enterprise is designed for businesses with over 200,000 subscribers
Our verdict

Klaviyo is a B2C CRM and email marketing platform for consumer brands, with a particular fit for ecommerce teams focused on personalized customer journeys. It combines email campaigns, automated flows, audience segmentation, unified…

Read the review →

MailerLite is an email marketing platform for businesses, creators, solopreneurs, and small teams. It combines campaign creation, subscriber management, visual automation workflows, audience segmentation, landing pages, websites, signup…

Read the review →
  1. KlaviyoEmail Marketing Software 9.3Free plan
  2. MailerLiteEmail Marketing Software 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Klaviyo — where it wins

    • Behavior-triggered flows and dynamic audience segmentation
    • Unified customer profiles support personalized targeting
    • Email, SMS, and mobile push campaigns in one platform

    Where it doesn't

    • Paid marketing starts at $45 per month
    • Free plan is limited to 250 active profiles
    • Advanced capabilities may exceed simple email-only needs

  • MailerLite — where it wins

    • Free plan includes 250 subscribers and 2,500 monthly emails
    • Visual automation, segmentation, A/B testing, and reporting
    • Includes landing pages, websites, and digital-product sales tools

    Where it doesn't

    • Free plan is limited to 250 subscribers
    • Comfort starts at 500 subscribers and 5,000 monthly emails
    • Enterprise is designed for businesses with over 200,000 subscribers
  • Klaviyo9.3/10 · Free plan

    A strong fit for ecommerce teams that need behavioral personalization across channels.

    Visit KlaviyoFull verdict →
  • MailerLite8.7/10 · Free plan · 14-day trial

    An affordable all-around email platform with automation, landing pages, and testing.

    Visit MailerLiteFull verdict →

More comparisons

All email marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update