Klaviyo vs ActiveCampaign

Klaviyo9.3Visit ActiveCampaign9.2Visit

Higher score Klaviyo #1 in Email Marketing Software 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Klaviyo

vs

ActiveCampaign #2 in Email Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveCampaign

• Klaviyo fits best

  Advanced ecommerce personalization

• ActiveCampaign fits best

  Advanced automation and large audiences

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Side by side

Feature	Klaviyo 9.3/10 Visit ↗	ActiveCampaign 9.2/10 Visit ↗
At a glance
Editor score	9.3	9.2
Ranking	#1 in Email Marketing Software	#2 in Email Marketing Software
Best for	Advanced ecommerce personalization	Advanced automation and large audiences
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Live chat, Community, Docs · 24/7	Email, Live chat, Community, Docs
Compliance	ISO 27001, PCI DSS	SOC 2, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	350+ integrations	1,000+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Klaviyo 4/4 · ActiveCampaign 4/4
Email automation	✓	✓
Audience segmentation	✓	✓
Landing pages	✓	✓
A/B testing	✓	✓
Specs
Subscriber limit	Not checked yet	Not checked yet
Monthly send limit	15000 emails/mo	Not checked yet
Native integrations	350 integrations	1000 integrations (best)
Our review
Pros	Behavior-triggered flows and dynamic audience segmentation Unified customer profiles support personalized targeting Email, SMS, and mobile push campaigns in one platform	Multi-step automation with behavior-based customer journeys Up to 25,000 contacts and 10x contact-limit email sending AI builders, analytics, A/B testing, and 1,000 integrations
Cons	Paid marketing starts at $45 per month Free plan is limited to 250 active profiles Advanced capabilities may exceed simple email-only needs	No free plan is available Starter includes limited segmentation Pricing varies with contact volume and feature tier
Our verdict	Klaviyo is a B2C CRM and email marketing platform for consumer brands, with a particular fit for ecommerce teams focused on personalized customer journeys. It combines email campaigns, automated flows, audience segmentation, unified… Read the review →	ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page… Read the review →

Strengths and trade-offs

• Klaviyo — where it wins

  • Behavior-triggered flows and dynamic audience segmentation
  • Unified customer profiles support personalized targeting
  • Email, SMS, and mobile push campaigns in one platform

  Where it doesn't

  • Paid marketing starts at $45 per month
  • Free plan is limited to 250 active profiles
  • Advanced capabilities may exceed simple email-only needs

• ActiveCampaign — where it wins

  • Multi-step automation with behavior-based customer journeys
  • Up to 25,000 contacts and 10x contact-limit email sending
  • AI builders, analytics, A/B testing, and 1,000 integrations

  Where it doesn't

  • No free plan is available
  • Starter includes limited segmentation
  • Pricing varies with contact volume and feature tier

• Klaviyo9.3/10 · Free plan

  A strong fit for ecommerce teams that need behavioral personalization across channels.

  Visit KlaviyoFull verdict →
• ActiveCampaign9.2/10 · 14-day trial

  A mature choice for complex automation, segmentation, and large contact lists.

  Visit ActiveCampaignFull verdict →