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Head-to-head · Email Marketing Software

ActiveCampaign vs Zoho Campaigns

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ActiveCampaign #2 in Email Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveCampaign
Zoho Campaigns #5 in Email Marketing Software 8.9/10 Free plan · 14-day trial Free planFree trial✓ 3 of 4 features Visit Zoho Campaigns

ActiveCampaign leads on 1 check, Zoho Campaigns on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.2/10
  • Free planonly Zoho Campaigns
  • Free trialboth
  • Most featuresActiveCampaign · 4 of 4

ActiveCampaign scores higher on our rubric for email marketing software: 9.2 against 8.9 out of 10; our editors rank them #2 and #5.

Zoho Campaigns offers free plan; ActiveCampaign doesn't. ActiveCampaign leads on native integrations: 1000 integrations versus 40 integrations.

ActiveCampaign is the better fit for advanced automation and large audiences. Zoho Campaigns is the better fit for budget email for Zoho-centered teams.

  • ActiveCampaign fits best

    Advanced automation and large audiences

  • Zoho Campaigns fits best

    Budget email for Zoho-centered teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ActiveCampaign 9.2/10 Visit ↗ Zoho Campaigns 8.9/10 Visit ↗
At a glance
Editor score 9.2 8.9
Ranking #2 in Email Marketing Software #5 in Email Marketing Software
Best for Advanced automation and large audiences Budget email for Zoho-centered teams
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Community, Docs Email, Phone, Live chat
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA GDPR
Integrations 1,000+ integrations 40+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features ActiveCampaign 4/4 · Zoho Campaigns 3/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ (best) Not checked yet
A/B testing ✓ ✓
Specs
Subscriber limit Not checked yet 500 contacts
Monthly send limit Not checked yet Not checked yet
Native integrations 1000 integrations (best) 40 integrations
Our review
Pros
  • Multi-step automation with behavior-based customer journeys
  • Up to 25,000 contacts and 10x contact-limit email sending
  • AI builders, analytics, A/B testing, and 1,000 integrations
  • Forever Free supports 2,000 contacts and 6,000 monthly emails
  • Automation, segmentation, personalization, and A/B testing are included
  • Broad Zoho integrations plus SMS and WhatsApp campaign support
Cons
  • No free plan is available
  • Starter includes limited segmentation
  • Pricing varies with contact volume and feature tier
  • Forever Free includes only basic reporting
  • Paid pricing is based on contact tiers
  • The free plan limits sending to 6,000 emails per month
Our verdict

ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page…

Read the review →

Zoho Campaigns is an email marketing platform for small businesses and marketing teams that need campaign creation, audience management, automation, and reporting. Its drag-and-drop editor supports email campaigns, while built-in features…

Read the review →
  1. ActiveCampaignEmail Marketing Software 9.214-day trial
  2. Zoho CampaignsEmail Marketing Software 8.9Free plan · 14-day trial

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with behavior-based customer journeys
    • Up to 25,000 contacts and 10x contact-limit email sending
    • AI builders, analytics, A/B testing, and 1,000 integrations

    Where it doesn't

    • No free plan is available
    • Starter includes limited segmentation
    • Pricing varies with contact volume and feature tier

  • Zoho Campaigns — where it wins

    • Forever Free supports 2,000 contacts and 6,000 monthly emails
    • Automation, segmentation, personalization, and A/B testing are included
    • Broad Zoho integrations plus SMS and WhatsApp campaign support

    Where it doesn't

    • Forever Free includes only basic reporting
    • Paid pricing is based on contact tiers
    • The free plan limits sending to 6,000 emails per month

More comparisons

All email marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update