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Head-to-head · Email Marketing Software

ActiveCampaign vs GetResponse

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ActiveCampaign #2 in Email Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveCampaign
GetResponse #4 in Email Marketing Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit GetResponse

ActiveCampaign leads on 1 check, GetResponse on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.2/10
  • Free planonly GetResponse
  • Free trialboth

ActiveCampaign scores higher on our rubric for email marketing software: 9.2 against 9.0 out of 10; our editors rank them #2 and #4.

GetResponse offers free plan; ActiveCampaign doesn't. ActiveCampaign leads on native integrations: 1000 integrations versus 170 integrations.

ActiveCampaign is the better fit for advanced automation and large audiences. GetResponse is the better fit for established automation and ecommerce campaigns.

  • ActiveCampaign fits best

    Advanced automation and large audiences

  • GetResponse fits best

    Established automation and ecommerce campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ActiveCampaign 9.2/10 Visit ↗ GetResponse 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in Email Marketing Software #4 in Email Marketing Software
Best for Advanced automation and large audiences Established automation and ecommerce campaigns
Pricing model Paid Free plan + paid
Starting price — $15.58/mo
Free plan — ✓ (best)
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, Windows, macOS, Linux, iOS, Android
Support Email, Live chat, Community, Docs Email, Live chat, Docs · 24/7
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA GDPR, PCI DSS
Integrations 1,000+ integrations 170+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ActiveCampaign 4/4 · GetResponse 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit Not checked yet 1000 contacts
Monthly send limit Not checked yet Not checked yet
Native integrations 1000 integrations (best) 170 integrations
Our review
Pros
  • Multi-step automation with behavior-based customer journeys
  • Up to 25,000 contacts and 10x contact-limit email sending
  • AI builders, analytics, A/B testing, and 1,000 integrations
  • Unlimited monthly email sends on every listed plan
  • Visual automation, segmentation, landing pages, and ecommerce workflows
  • Free plan, mobile apps, API, and 150 native integrations
Cons
  • No free plan is available
  • Starter includes limited segmentation
  • Pricing varies with contact volume and feature tier
  • Starter includes only one automation workflow
  • Advanced automation and segmentation begin with Marketer
  • Enterprise features use custom pricing rather than a listed rate
Our verdict

ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page…

Read the review →

GetResponse is an email marketing and customer-lifecycle automation platform for entrepreneurs, ecommerce businesses, and growing companies. It combines newsletter and campaign creation with autoresponders, welcome series, behavioral…

Read the review →
  1. ActiveCampaignEmail Marketing Software 9.214-day trial
  2. GetResponseEmail Marketing Software 9.0Free plan · 14-day trial

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with behavior-based customer journeys
    • Up to 25,000 contacts and 10x contact-limit email sending
    • AI builders, analytics, A/B testing, and 1,000 integrations

    Where it doesn't

    • No free plan is available
    • Starter includes limited segmentation
    • Pricing varies with contact volume and feature tier

  • GetResponse — where it wins

    • Unlimited monthly email sends on every listed plan
    • Visual automation, segmentation, landing pages, and ecommerce workflows
    • Free plan, mobile apps, API, and 150 native integrations

    Where it doesn't

    • Starter includes only one automation workflow
    • Advanced automation and segmentation begin with Marketer
    • Enterprise features use custom pricing rather than a listed rate

More comparisons

All email marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update