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Head-to-head · Email Marketing Software

ActiveCampaign vs Constant Contact

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ActiveCampaign #2 in Email Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveCampaign
Constant Contact #8 in Email Marketing Software 8.5/10 30-day trial Free trial✓ 4 of 4 features Try Constant Contact

ActiveCampaign leads on 1 check, Constant Contact on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.2/10
  • Free trialboth

ActiveCampaign scores higher on our rubric for email marketing software: 9.2 against 8.5 out of 10; our editors rank them #2 and #8.

ActiveCampaign leads on native integrations: 1000 integrations versus 300 integrations.

ActiveCampaign is the better fit for advanced automation and large audiences. Constant Contact is the better fit for small businesses wanting broad integrations.

  • ActiveCampaign fits best

    Advanced automation and large audiences

  • Constant Contact fits best

    Small businesses wanting broad integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ActiveCampaign 9.2/10 Visit ↗ Constant Contact 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #2 in Email Marketing Software #8 in Email Marketing Software
Best for Advanced automation and large audiences Small businesses wanting broad integrations
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days · no card needed
Money-back guarantee 30 days 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, Android
Support Email, Live chat, Community, Docs Phone, Live chat, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA 2FA
Integrations 1,000+ integrations 300+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features ActiveCampaign 4/4 · Constant Contact 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit Not checked yet 500 contacts
Monthly send limit Not checked yet 5000 emails/mo
Native integrations 1000 integrations (best) 300 integrations
Our review
Pros
  • Multi-step automation with behavior-based customer journeys
  • Up to 25,000 contacts and 10x contact-limit email sending
  • AI builders, analytics, A/B testing, and 1,000 integrations
  • 300+ integrations across commerce, CRM, social, events, and payments
  • Combines email, SMS, landing pages, events, and social campaigns
  • Includes segmentation, automation, reporting, and AI-assisted content tools
Cons
  • No free plan is available
  • Starter includes limited segmentation
  • Pricing varies with contact volume and feature tier
  • No free plan is available
  • Lite limits users to one automation template and one custom segment
  • Advanced features require Standard or Premium pricing
Our verdict

ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page…

Read the review →

Constant Contact is a web-based digital marketing platform for small businesses, nonprofits, franchises, and agencies. It brings email creation, contact management, segmentation, automated workflows, landing pages, social media, SMS,…

Read the review →
  1. ActiveCampaignEmail Marketing Software 9.214-day trial
  2. Constant ContactEmail Marketing Software 8.530-day trial

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with behavior-based customer journeys
    • Up to 25,000 contacts and 10x contact-limit email sending
    • AI builders, analytics, A/B testing, and 1,000 integrations

    Where it doesn't

    • No free plan is available
    • Starter includes limited segmentation
    • Pricing varies with contact volume and feature tier
  • Constant Contact — where it wins

    • 300+ integrations across commerce, CRM, social, events, and payments
    • Combines email, SMS, landing pages, events, and social campaigns
    • Includes segmentation, automation, reporting, and AI-assisted content tools

    Where it doesn't

    • No free plan is available
    • Lite limits users to one automation template and one custom segment
    • Advanced features require Standard or Premium pricing

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update