The Best Amazon SEO Software in 2026
We researched Amazon SEO software using vendors’ official websites, including pricing pages, plan tables, and product documentation. Our rankings focus on the category’s core work: marketplace keyword research, listing optimization, organic rank tracking, and competitor research, weighing value for money and verified features for Amazon sellers and agencies.
Our top picks
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Top ranked
Helium 10#1 of 538.9/10A broad seller suite, with paid plans scaling from research to reporting and operations.
Free plan
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Runner-up
Jungle Scout#2 of 538.9/10Keyword research, rank tracking, and competitor analysis for Amazon sellers.
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Top-ranked free plan
SellerApp#3 of 538.7/10SellerApp combines Amazon SEO with advertising, profitability, and inventory tools.
Free plan · 7-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 53 tools, best first · page 1 of 2
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Best forAmazon sellers wanting research and operations in one suite
A broad seller suite, with paid plans scaling from research to reporting and operations.
8.9/10★★★★☆Visit Helium 10 -
Best forSellers needing keyword research and competitor intelligence
Keyword research, rank tracking, and competitor analysis for Amazon sellers.
8.9/10★★★★☆Visit Jungle Scout -
Best forSellers combining SEO with ads and inventory tools
SellerApp combines Amazon SEO with advertising, profitability, and inventory tools.
Free plan · 7-day trial Our SellerApp verdict → Visit SellerAppFor vendors Sponsor this spot · #3 · $79/mo →8.7/10★★★★☆Visit SellerApp -
Best forAmazon sellers seeking research and listing tools
A broad Amazon seller suite pairing product research with operations and profit reporting.
8.5/10★★★★☆Visit ZonGuru -
Best forResearch-focused sellers who want competitor monitoring
Research products, track competitors and keywords, and analyze listings for Amazon.
8.3/10★★★★☆Visit AMZScout -
Best forTeams focused on Amazon keyword and search-volume research
A focused keyword research tool for Amazon teams, with data and exports starting at $68/month.
- Keyword research
8.2/10★★★★☆Visit Keyword Tool -
Best forEnterprise teams benchmarking Amazon across retailers
Weekly retail and Amazon SEO analytics for enterprise teams benchmarking competitors.
7.9/10★★★★☆Contact Similarweb -
Best forTeams pairing Amazon work with broader SEO research
Broad SEO research suite for Amazon teams that also manage wider web search.
- Keyword research
7.9/10★★★★☆Visit Ahrefs -
Best forTeams focused on Amazon keyword discovery and SERP analysis
A keyword-focused Amazon research suite with volume, ASIN, SERP, and API data.
7.9/10★★★★☆Visit MerchantWords -
Best forBudget-conscious sellers tracking keywords and reverse-ASINs
Affordable Amazon research with reverse-ASIN lookup and historical rank tracking.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
7.7/10★★★★☆Visit SoldScope -
Best forBrands optimizing listings with first-party query insights
First-party query insights meet funnel scoring and listing tools, with Seller Central publishing.
- Listing optimization
- Keyword research
7.6/10★★★★☆Visit Keywords.am -
Best forAmazon sellers focused on competitor-driven rankings
Competitor-led keyword research, listing tools, and rank tracking for Amazon sellers.
7.5/10★★★★☆Visit Data Dive -
Best forLow-cost sellers needing rank tracking and listing audits
A broad Amazon seller toolkit with rank tracking and listing audits from $15/month billed annually.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
7.4/10★★★★☆Visit Sellumia -
Best forSellers wanting low-cost SEO plus marketplace operations
Keyword research, listing optimization, and rank tracking alongside ads and inventory tools.
- Organic rank tracking
- Listing optimization
- Keyword research
7.3/10★★★★☆Visit KwickMetrics -
Best forSellers needing competitor keyword and listing analysis
Broad Amazon research suite with reverse-ASIN analysis, tracking, alerts, and profitability tools.
7.2/10★★★★☆Visit SellerSprite -
Best forAmazon sellers seeking keyword and rank research
Keyword, ASIN, rank, and listing research for Amazon sellers, with plans from $24 per month billed annually.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
7.1/10★★★★☆Visit Squatio -
Best forSmall sellers wanting free research and tracking basics
A broad Amazon research toolkit with a free plan and paid tiers billed annually.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
7.0/10★★★★☆Visit Mettra -
Best forSellers creating listing copy across marketplaces
A focused listing workflow with keyword research, generation, and gap checks.
- Listing optimization
- Keyword research
6.8/10★★★☆☆Visit AmazonSEO.ai -
Best forSellers wanting broad keyword tools on a free beta
A broad Amazon SEO toolkit with free beta access and tiered tracking limits.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
6.7/10★★★☆☆Visit AMZEngine -
Best forTeams focused on Amazon keyword and PPC discovery
A focused Amazon keyword and PPC research toolkit starting at $15 per month.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
6.6/10★★★☆☆Try Keyword Hunters -
Best forSmall sellers monitoring ranks and listing changes
A focused Amazon toolkit for rank, listing, competitor, and price monitoring.
- Reverse-ASIN research
- Organic rank tracking
- Keyword research
6.5/10★★★☆☆Visit AMZTarget -
Best forSmall teams monitoring Amazon keyword visibility
A focused Amazon research tool for keyword discovery, reverse-ASIN lookup, and rank tracking.
- Reverse-ASIN research
- Organic rank tracking
- Keyword research
6.4/10★★★☆☆Visit ASINSIGHT -
Best forSellers pairing keyword work with product discovery
A research-led Amazon toolkit, with listing creation as a supporting feature.
6.3/10★★★☆☆Visit SmartScout -
Best forTeams tracking Amazon keyword rankings at scale
Keyword and ASIN rank research with exports and alerts, focused on Amazon.com.
- Reverse-ASIN research
- Organic rank tracking
- Keyword research
6.2/10★★★☆☆Visit Amazonomics -
Best forTeams creating compliant Amazon listings at scale
A listing creation suite with keyword and competitor research, but no verified rank tracking.
- Listing optimization
- Keyword research
6.1/10★★★☆☆Visit site -
Best forBrands needing audits, listing recommendations and ads
A broad Amazon seller toolkit, with higher tiers adding ad automation and enterprise features.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
6.0/10★★★☆☆Visit OptimalCentral -
Best forSmall sellers drafting and auditing Amazon listings
A focused toolkit for analyzing, improving, and monitoring Amazon listing content.
- Listing optimization
- Keyword research
5.9/10★★★☆☆Visit PowerListing -
Best forSmall sellers improving and monitoring listing copy
A focused Amazon SEO tool for researching competitors and improving listing copy.
- Organic rank tracking
- Listing optimization
- Keyword research
5.8/10★★★☆☆Visit RankScribeIQ -
Best forSellers needing scored listing audits and copy rewrites
Scored listing audits and AI rewrites, with no organic rank tracking or reverse-ASIN research.
- Listing optimization
- Keyword research
5.7/10★★★☆☆Visit site -
Best forSellers researching product niches before SEO work
Free niche and demand research for sellers planning Amazon SEO work.
5.6/10★★★☆☆Visit Amazon -
Best forEligible sellers using free Amazon query analytics
Free Amazon dashboards for eligible brands, focused on analytics rather than optimization.
- Keyword research
5.5/10★★★☆☆Visit Amazon -
Best forSmall sellers needing basic keyword and product tracking
A web-based Amazon toolkit for keyword research, rank tracking, product discovery, and alerts.
5.3/10★★★☆☆Visit AMZ.One -
Best forSellers monitoring rankings, sales, and listing issues
Broad Amazon tracking and listing analysis, with paid plans starting at $50 per month.
5.2/10★★★☆☆Visit AMZ Tracker -
Best forSmall sellers tracking keywords and products
A web-based Amazon seller toolkit combining keyword research with store monitoring.
- Organic rank tracking
- Listing optimization
- Keyword research
5.1/10★★★☆☆Visit SelvaRank -
Best forResearchers needing Amazon keyword and market data access
A data-access toolkit for Amazon research, with API options and credit-based annual plans.
- Organic rank tracking
- Listing optimization
- Keyword research
5.0/10★★☆☆☆Visit Nexscope -
Best forTeams budgeting for Amazon SEO recommendations
A focused Amazon SEO suite with useful listing recommendations and a $999 monthly entry price.
- Organic rank tracking
- Listing optimization
- Keyword research
4.9/10★★☆☆☆Visit Xneeti -
Best forSellers linking keyword evidence to cash decisions
A paid Amazon seller workspace linking keyword evidence to listing, rank and cash decisions.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
4.8/10★★☆☆☆Visit CEILR -
Best forAmazon sellers combining SEO and ad management
A broad Amazon seller workspace, with paid access and usage limits that vary by plan.
- Organic rank tracking
- Listing optimization
- Keyword research
4.7/10★★☆☆☆Visit SellerVisor -
Best forSmall Amazon sellers balancing SEO and operations
A broad Amazon seller suite with practical SEO tools and a $19.99 monthly entry plan.
4.6/10★★☆☆☆Visit Sellerise -
Best forAmazon sellers optimizing listings with prepaid credits
Amazon listing audits and optimization tools, with paid features using one-time credit packs.
- Listing optimization
- Keyword research
4.5/10★★☆☆☆Visit Vendara -
Best forBudget-conscious sellers optimizing listings and PPC
Affordable Amazon listing and PPC tools, with SEO and ad features split across separate plans.
- Listing optimization
- Keyword research
4.4/10★★☆☆☆Visit AsinOpt -
Best forBudget sellers focused on reverse-ASIN keyword discovery
A focused reverse-ASIN keyword research tool with a limited free plan and API options.
- Reverse-ASIN research
- Listing optimization
- Keyword research
4.3/10★★☆☆☆Visit AsinSeed -
Best forLarger teams monitoring marketplace performance and margins
Broad marketplace tracking and profit reporting, with a focus beyond SEO alone.
4.2/10★★☆☆☆Visit DataHawk -
Best forSolo sellers researching Amazon US listings
A free web utility for Amazon US product, keyword, listing, and profitability research.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
4.1/10★★☆☆☆Visit SellerApp -
Best forSmall sellers combining research and listing work
A focused Amazon.com research workspace, with a $97 monthly entry point and a 14-day trial.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
4.0/10★★☆☆☆Visit Amazonico -
Best forSolo sellers researching products and listings in-browser
A free in-browser toolkit for Amazon product research and listing keyword work.
- Listing optimization
- Keyword research
3.9/10★★☆☆☆Visit AmzScope -
Best forSellers checking Amazon rankings by location
A location-aware rank tracker for Amazon sellers, without keyword research or listing tools.
- Organic rank tracking
3.8/10★★☆☆☆Visit site -
Best forAmazon advertisers tracking organic and ad ranks
Pairs Amazon ad management with keyword research and rank tracking, plus a free plan.
- Organic rank tracking
- Keyword research
3.7/10★★☆☆☆Visit SellerMate -
Best forSellers needing low-cost autocomplete keyword expansion
A low-cost way to expand Amazon keywords, with research tools for other marketplaces too.
3.6/10★★☆☆☆Visit site -
Best forTechnical teams building custom Amazon data workflows
A flexible cloud automation platform for building Amazon data workflows, not a dedicated SEO suite.
3.5/10★★☆☆☆Visit Apify
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Keyword research | Listing optimization | Score |
|---|---|---|---|---|---|---|
| 1 | Helium 10 | Yes | $99/mo | 8.9 | ||
| 2 | Jungle Scout | No | $348/user/yr | 8.9 | ||
| 3 | SellerApp | Yes | $99/mo | 8.7 | ||
| 4 | ZonGuru | No | $29/mo | 8.5 | ||
| 5 | AMZScout | No | 8.3 | |||
| 6 | Keyword Tool | Yes | $68/mo | Yes | 8.2 | |
| 7 | Similarweb Retail Intelligence | 7.9 | ||||
| 8 | Ahrefs | Yes | $29/mo | Yes | 7.9 | |
| 9 | MerchantWords | No | $35/mo | 7.9 | ||
| 10 | SoldScope | Yes | $24/mo | Yes | Yes | 7.7 |
| 11 | Keywords.am | Yes | Yes | Yes | 7.6 | |
| 12 | Data Dive | No | $32/mo | 7.5 | ||
| 13 | Sellumia | No | $15/mo | Yes | Yes | 7.4 |
| 14 | KwickMetrics | No | $15/mo | Yes | Yes | 7.3 |
| 15 | SellerSprite | Yes | $468/yr | 7.2 | ||
| 16 | Squatio | No | $24/mo | Yes | Yes | 7.1 |
| 17 | Mettra | Yes | $29/mo | Yes | Yes | 7.0 |
| 18 | AmazonSEO.ai | No | $19.90/mo | Yes | Yes | 6.8 |
| 19 | AMZEngine | Yes | $39/mo | Yes | Yes | 6.7 |
| 20 | Keyword Hunters | No | $15/mo | Yes | Yes | 6.6 |
| 21 | AMZTarget | Yes | $16/mo | Yes | No | 6.5 |
| 22 | ASINSIGHT | No | $29/mo | Yes | 6.4 | |
| 23 | SmartScout | No | $25/mo | 6.3 | ||
| 24 | Amazonomics | No | $99/mo | Yes | No | 6.2 |
| 25 | Listing Optimizer | No | $49/mo | Yes | Yes | 6.1 |
| 26 | OptimalCentral | No | $99/mo | Yes | Yes | 6.0 |
| 27 | PowerListing | Yes | $29/mo | Yes | Yes | 5.9 |
| 28 | RankScribeIQ | No | $278/yr | Yes | Yes | 5.8 |
| 29 | Amazon SEO Ranking | Yes | $79/mo | Yes | Yes | 5.7 |
| 30 | Amazon Product Opportunity Explorer | Yes | 5.6 | |||
| 31 | Amazon Brand Analytics | Yes | Free | Yes | No | 5.5 |
| 32 | AMZ.One | Yes | $15/mo | 5.3 | ||
| 33 | AMZ Tracker | No | $500/yr | 5.2 | ||
| 34 | SelvaRank | No | Yes | Yes | 5.1 | |
| 35 | Nexscope | No | $29/mo | Yes | Yes | 5.0 |
| 36 | Xneeti | No | $999/mo | Yes | Yes | 4.9 |
| 37 | CEILR | No | $39.95/mo | Yes | Yes | 4.8 |
| 38 | SellerVisor | Yes | $29/mo | Yes | Yes | 4.7 |
| 39 | Sellerise | Yes | $19.99/mo | 4.6 | ||
| 40 | Vendara | Yes | Yes | Yes | 4.5 | |
| 41 | AsinOpt | No | €5.98/mo | Yes | Yes | 4.4 |
| 42 | AsinSeed | Yes | $199/yr | Yes | Yes | 4.3 |
| 43 | DataHawk | No | 4.2 | |||
| 44 | Amazon ASIN Lookup | Yes | Free | Yes | Yes | 4.1 |
| 45 | Amazonico | No | $804/yr | Yes | Yes | 4.0 |
| 46 | AmzScope | Yes | Free | Yes | Yes | 3.9 |
| 47 | Live Amazon Rank Tracker | Yes | No | No | 3.8 | |
| 48 | SellerMate | Yes | $20/mo | Yes | No | 3.7 |
| 49 | Keyword Tool Dominator | Yes | $19 one-time | 3.6 | ||
| 50 | Apify | Yes | $19/mo | 3.5 |
Head-to-head All 22 comparisons →
- Helium 10 vs SellerApp
- Helium 10 vs Keyword Tool
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- Helium 10 vs Ahrefs
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How we rank amazon SEO software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update