Amazon Brand Analytics

At a glance

• Editor score
  5.5 / 10
• Pricing
  Free plan
• Best for
  Eligible sellers using free Amazon query analytics
• Free plan
  Yes
• Paid from
  Free
• Keyword research
  Yes
• Facts checked
  13 Oct 2026

• Where it wins

  • Search Query Performance provides keyword-level metrics.
  • Reports cover clicks, purchases, repeat buying, and customer behavior.
  • Market Basket Analysis and loyalty segments add purchasing context.

• Where it doesn't

  • Access requires a Professional selling account and eligible Brand Registry status.
  • It does not provide listing optimization.
  • It does not provide organic rank tracking or reverse ASIN research.

Our verdict on Amazon Brand Analytics

Amazon Brand Analytics is a set of cloud dashboards in Seller Central for brands that want aggregate information about customer searches, purchases, and brand performance. Its intended audience is sellers with a Professional selling account and Brand Representative status for a brand enrolled in Amazon Brand Registry. The reports can help eligible brands examine keyword activity, customer engagement, and purchasing patterns. It is an analytics source, not a listing optimization or organic rank-tracking tool, so sellers looking to directly manage listings or monitor search positions will need a different type of product.

Its reporting breadth is the main draw. Search Query Performance includes keyword-level metrics, while Top Search Terms includes search frequency rank and top-clicked products. Search Catalog Performance covers impressions, clicks, cart adds, and purchases. Other dashboards cover repeat purchase behavior, customer demographics, products purchased together through Market Basket Analysis, and audience segments through Customer Loyalty Analytics. This mix connects query activity with later customer and purchase signals; it is more than a keyword discovery view, but its focus remains Amazon’s aggregate brand and customer data.

Access is tied to seller and brand eligibility, rather than a separate Brand Analytics plan. Amazon’s Professional selling plan costs $39.99 per month plus selling fees; that is the selling plan cost, not a stated standalone price for Brand Analytics. Small, mid-market, and enterprise sellers are listed as company-size fits, but the access requirements still apply. Choose it if an eligible brand wants Amazon-specific query and customer behavior reporting without a separately priced analytics tool. Look elsewhere if the priority is listing optimization, organic rank tracking, or reverse ASIN research.

Your product? Our editors can test Amazon Brand Analytics in depth and publish a review, labelled as paid · from $149/mo →

Amazon Brand Analytics pricing

Amazon Brand Analytics fact sheet

Alternatives to Amazon Brand Analytics

• Helium 10A broad seller suite, with paid plans scaling from research to reporting and operations.8.9
• JSJungle ScoutKeyword research, rank tracking, and competitor analysis for Amazon sellers.8.9
• SellerAppSellerApp combines Amazon SEO with advertising, profitability, and inventory tools.8.7

See all Amazon Brand Analytics alternatives →

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 31 Oct 2026 · How we research and update