Best Amazon Brand Analytics Alternatives in 2026
The top Amazon Brand Analytics alternatives are Helium 10, Jungle Scout and SellerApp: 15 amazon SEO software our editors would look at instead of Amazon Brand Analytics, in our ranking order.
Amazon Brand Analytics: Free Amazon dashboards for eligible brands, focused on analytics rather than optimization. Where it falls short: access requires a professional selling account and eligible brand registry status..
Switching from Amazon Brand Analytics? For most amazon seo software buyers the best Amazon Brand Analytics alternative is Helium 10, built for amazon sellers wanting research and operations in one suite. On a budget, Sellumia starts at $15/mo. SoldScope offers the most tracked products (10).
Why People Look for an Amazon Brand Analytics Alternative
- Access requires a Professional selling account and eligible Brand Registry status
- It does not provide listing optimization
- It does not provide organic rank tracking or reverse ASIN research
- No listing optimization — 4 of the alternatives below have it
- No organic rank tracking — 3 of the alternatives below have it
Quick Picks by What You Need
- Best overallHelium 108.9
Amazon sellers wanting research and operations in one suite
Visit Helium 10 - Lowest priceSellumia7.4
Paid plans from $15/mo
Visit Sellumia - Best free optionHelium 108.9
Has a free plan
Visit Helium 10 - Most tracked productsSoldScope7.7
10
Visit SoldScope - Best for listing optimizationSoldScope7.7
Listing optimization (Amazon Brand Analytics: no)
Visit SoldScope
All 15 Amazon Brand Analytics Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forAmazon sellers wanting research and operations in one suite
- Better than Amazon Brand Analytics:
- Editor score 8.9 vs 5.5
A broad seller suite, with paid plans scaling from research to reporting and operations.
8.9/10★★★★☆Visit Helium 10 -
Best forSellers needing keyword research and competitor intelligence
- Better than Amazon Brand Analytics:
- Editor score 8.9 vs 5.5
Keyword research, rank tracking, and competitor analysis for Amazon sellers.
8.9/10★★★★☆Visit Jungle Scout -
Best forSellers combining SEO with ads and inventory tools
- Better than Amazon Brand Analytics:
- Editor score 8.7 vs 5.5
SellerApp combines Amazon SEO with advertising, profitability, and inventory tools.
8.7/10★★★★☆Visit SellerApp -
Best forAmazon sellers seeking research and listing tools
- Better than Amazon Brand Analytics:
- Editor score 8.5 vs 5.5
A broad Amazon seller suite pairing product research with operations and profit reporting.
8.5/10★★★★☆Visit ZonGuru -
Best forResearch-focused sellers who want competitor monitoring
- Better than Amazon Brand Analytics:
- Editor score 8.3 vs 5.5
Research products, track competitors and keywords, and analyze listings for Amazon.
8.3/10★★★★☆Visit AMZScout -
Best forTeams focused on Amazon keyword and search-volume research
- Better than Amazon Brand Analytics:
- Editor score 8.2 vs 5.5
A focused keyword research tool for Amazon teams, with data and exports starting at $68/month.
- Keyword research
8.2/10★★★★☆Visit Keyword Tool -
Best forEnterprise teams benchmarking Amazon across retailers
- Better than Amazon Brand Analytics:
- Editor score 7.9 vs 5.5
Weekly retail and Amazon SEO analytics for enterprise teams benchmarking competitors.
7.9/10★★★★☆Contact Similarweb -
Best forTeams pairing Amazon work with broader SEO research
- Better than Amazon Brand Analytics:
- Editor score 7.9 vs 5.5
Broad SEO research suite for Amazon teams that also manage wider web search.
- Keyword research
7.9/10★★★★☆Visit Ahrefs -
Best forTeams focused on Amazon keyword discovery and SERP analysis
- Better than Amazon Brand Analytics:
- Editor score 7.9 vs 5.5
A keyword-focused Amazon research suite with volume, ASIN, SERP, and API data.
7.9/10★★★★☆Visit MerchantWords -
Best forBudget-conscious sellers tracking keywords and reverse-ASINs
- Better than Amazon Brand Analytics:
- Listing optimization
- Organic rank tracking
- Reverse-ASIN research
Affordable Amazon research with reverse-ASIN lookup and historical rank tracking.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
7.7/10★★★★☆Visit SoldScope -
Best forBrands optimizing listings with first-party query insights
- Better than Amazon Brand Analytics:
- Listing optimization
- Editor score 7.6 vs 5.5
First-party query insights meet funnel scoring and listing tools, with Seller Central publishing.
- Listing optimization
- Keyword research
7.6/10★★★★☆Visit Keywords.am -
Best forAmazon sellers focused on competitor-driven rankings
- Better than Amazon Brand Analytics:
- Editor score 7.5 vs 5.5
Competitor-led keyword research, listing tools, and rank tracking for Amazon sellers.
7.5/10★★★★☆Visit Data Dive -
Best forLow-cost sellers needing rank tracking and listing audits
- Better than Amazon Brand Analytics:
- Listing optimization
- Organic rank tracking
- Reverse-ASIN research
A broad Amazon seller toolkit with rank tracking and listing audits from $15/month billed annually.
- Reverse-ASIN research
- Organic rank tracking
- Listing optimization
7.4/10★★★★☆Visit Sellumia -
Best forSellers wanting low-cost SEO plus marketplace operations
- Better than Amazon Brand Analytics:
- Listing optimization
- Organic rank tracking
- Editor score 7.3 vs 5.5
Keyword research, listing optimization, and rank tracking alongside ads and inventory tools.
- Organic rank tracking
- Listing optimization
- Keyword research
7.3/10★★★★☆Visit KwickMetrics -
Best forSellers needing competitor keyword and listing analysis
- Better than Amazon Brand Analytics:
- Editor score 7.2 vs 5.5
Broad Amazon research suite with reverse-ASIN analysis, tracking, alerts, and profitability tools.
7.2/10★★★★☆Visit SellerSprite
Amazon Brand Analytics Alternatives: Common Questions
What is the best alternative to Amazon Brand Analytics?
Helium 10: #1 in our Amazon SEO Software ranking, with an editor score of 8.9 out of 10. A broad seller suite, with paid plans scaling from research to reporting and operations.
Is there a free alternative to Amazon Brand Analytics?
Yes. Helium 10, SellerApp, Keyword Tool, Ahrefs and SoldScope have a free plan or a free tier (7 of the 15 alternatives on this page).
What is the cheapest paid alternative to Amazon Brand Analytics?
Of the alternatives here that publish a price, Sellumia starts lowest, at $15/mo.
Why do people look for Amazon Brand Analytics alternatives?
Access requires a Professional selling account and eligible Brand Registry status; It does not provide listing optimization; It does not provide organic rank tracking or reverse ASIN research.
Which Amazon Brand Analytics alternative has the most tracked products?
SoldScope, with 10.
How do I switch from Amazon Brand Analytics?
Export your data from Amazon Brand Analytics (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Amazon Brand Analytics.
How to Switch from Amazon Brand Analytics
- Export your data from Amazon Brand Analytics (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Amazon Brand Analytics.
Amazon Brand Analytics vs Each Alternative
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 31 | Amazon Brand Analytics | Yes | Free | 5.5 |
| 1 | Helium 10 | Yes | $99/mo | 8.9 |
| 2 | Jungle Scout | No | $348/user/yr | 8.9 |
| 3 | SellerApp | Yes | $99/mo | 8.7 |
| 4 | ZonGuru | No | $29/mo | 8.5 |
| 5 | AMZScout | No | 8.3 | |
| 6 | Keyword Tool | Yes | $68/mo | 8.2 |
| 7 | Similarweb Retail Intelligence | 7.9 | ||
| 8 | Ahrefs | Yes | $29/mo | 7.9 |
| 9 | MerchantWords | No | $35/mo | 7.9 |
| 10 | SoldScope | Yes | $24/mo | 7.7 |
| 11 | Keywords.am | Yes | 7.6 | |
| 12 | Data Dive | No | $32/mo | 7.5 |
| 13 | Sellumia | No | $15/mo | 7.4 |
| 14 | KwickMetrics | No | $15/mo | 7.3 |
| 15 | SellerSprite | Yes | $468/yr | 7.2 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update