Helium 10
Helium 10: A broad Amazon-led toolkit covering research, profitability, ads, inventory, and customer analytics. Ranked #10 of 45 in Ecommerce Analytics Software by our editors (7.9/10); pricing: Free plan; best for all-in-one Amazon seller analytics.
At a glance
- Editor score7.9 / 10
- PricingFree plan
- Best forAll-in-one Amazon seller analytics
- Free planYes
- Paid from$99/mo
- Marketing attributionYes
- Founded2015
- Facts checked20 Sep 2026
Where it wins
- Covers research, listings, advertising, inventory, and profitability
- Tracks revenue, costs, profit, margins, orders, and product performance
- Supports Amazon, Walmart, TikTok Shop, and Amazon MCF
Where it doesn't
- Free access is limited across marketplace tools and the Chrome Extension
- Advanced automation and reporting require higher-priced plans
- MCP data refreshes periodically rather than continuously
Our verdict on Helium 10
Helium 10 is ecommerce analytics and operations software for sellers and brands working across Amazon, Walmart, and TikTok Shop. It brings product and keyword research, listing creation and optimization, advertising management, inventory operations, competitor tracking, customer analytics, and business dashboards into one platform. Its profitability tools cover revenue, costs, profit, margins, advertising performance, inventory, orders, and product-level results, making it suited to individual sellers, growing brands, agencies, and enterprise teams that want a broad marketplace view.
The published plans show a freemium entry point. Free includes limited access to marketplace tools, limited Chrome Extension access, and a profitability calculator. Platinum costs $129 per month with monthly billing or $99 per month with annual billing, adding product and keyword research, basic performance tracking, limited profit reporting, and inventory management. Diamond costs $359 monthly or $279 monthly with annual billing, adding profit and loss reporting, rules-based advertising, dayparting, an AI agent, and long-term keyword trend analysis. Enterprise costs $1,499 per month with annual billing and adds a dedicated customer success manager, custom onboarding, expanded usage limits, global market intelligence, weekly sessions, and 1:1 coaching.
Helium 10’s main strength is breadth: it combines storefront operations, advertising, profitability, competitor and market tracking, repeat-purchase and lifetime-value analytics, and AI commerce features. It is available on web, iOS, Android, and through a Chrome Extension, with integrations for Amazon, Walmart, TikTok Shop, and Amazon MCF. The platform also includes MCP integration, although its documentation states that MCP data refreshes periodically. Choose Helium 10 if you want one system for Amazon-led marketplace research and operations. Sellers seeking only a narrow analytics function may find its wider feature set and higher paid tiers unnecessary.
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Helium 10 pricing
All 4 Helium 10 plans and prices →
Helium 10 fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $99/mo |
| Storefront platforms | Amazon, Walmart, TikTok Shop |
| Marketing attribution | Yes |
| Profitability reporting | Yes |
| Customer cohorts | Not verified |
| Product margin tracking | Yes |
| Data retention | Not verified |
| Data refresh frequency | Not verified |
| Deployment | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android, Chrome extension |
| Support | Email, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Amazon, Walmart, TikTok Shop, Amazon MCF |
| Pricing | Free plan (source) |
| Website | helium10.com |
| Facts checked | 20 Sep 2026 |
Helium 10 integrations
Helium 10 lists 4 integrations on its own site.
- Amazon
- Walmart
- TikTok Shop
- Amazon MCF
Alternatives to Helium 10
- KlarEcommerce profitability, retention and attribution reporting from €200 a month.9.0
- DaasityDeep ecommerce, marketing, customer, inventory, and margin analytics for established brands.8.9
- Triple WhaleBroad ecommerce analytics with free access, attribution, profitability, and AI tools.8.8
See all Helium 10 alternatives →
Also Ranked In
Helium 10 is ranked in 6 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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