The Best Cohort Analysis Software in 2026
Mixpanel is the pick: its event-based suite pairs retention and cohort views with replay, heatmaps, experiments, and export APIs. Mixpanel is also the best free option, allowing unlimited seats and 1M monthly events. The cheapest paid option is Keptune Cohort Retention at $5 a month. That combination gives product teams mature retention analysis while still supporting warehouse connections and programmatic data access. PostHog suits organizations wanting an open-source setup: you can host it yourself, configure event capture, and use APIs to send or query data. PostHog adds feature flags, experiments, and warehouse support around its analytics. For ecommerce operators focused on profitability, RetentionX brings cohort, retention, lifetime-value, and profit reporting together and links 50 commerce, advertising, marketing, and support tools. RetentionX also supports audience slicing, attribution, identity matching and forecasting. PostHog includes session replay, funnels and trends, giving technical teams more than a static cohort table. The starting-price range is from $5 a month (Keptune Cohort Retention) to $2,399 a month (FunnelStory).
Our top picks
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Top ranked
Mixpanel#1 of 709.4/10A broad cohort and retention suite with event-based analytics, replay, and APIs.
Free plan
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Runner-up
Amplitude#2 of 709.3/10Broad product analytics with cohorts, funnels, replay, ecommerce analysis, and integrations.
Free plan
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Top-ranked free plan
PostHog#3 of 709.0/10Open-source cohort analytics with broad product instrumentation and self-hosting.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 70 tools, best first · page 1 of 2
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Best forProduct teams needing mature cohort and retention analytics
A broad cohort and retention suite with event-based analytics, replay, and APIs.
9.4/10★★★★★Visit Mixpanel -
Best forOrganizations wanting broad product analytics coverage
Broad product analytics with cohorts, funnels, replay, ecommerce analysis, and integrations.
9.3/10★★★★★Visit Amplitude -
Best forTeams wanting open-source, self-hosted cohort analytics
Open-source cohort analytics with broad product instrumentation and self-hosting.
9.0/10★★★★☆Visit PostHog -
Best forTeams needing automatic web and mobile cohorts
Cross-platform cohort analytics with automatic capture, funnels, retention, and replay.
8.8/10★★★★☆Visit Heap -
Best forTeams focused on person-level behavioral cohorts
A person-focused analytics suite with cohort depth, APIs, and a useful free workspace.
8.6/10★★★★☆Visit KISSmetrics -
Best forSubscription businesses analyzing revenue cohorts
Deep cohort and subscription analytics for businesses willing to pay for specialist depth.
8.5/10★★★★☆Visit Baremetrics -
Best forMobile subscription teams needing LTV cohorts
A subscription backend with predictive LTV cohorts for mobile and web app teams.
8.4/10★★★★☆Visit RevenueCat -
Best forRevenue teams combining cohorts with CRM forecasting
Cohort, retention and forecast analytics connected to billing systems and CRM workflows.
8.3/10★★★★☆Visit ChartMogul -
Best forEcommerce teams needing profitability cohorts
A broad ecommerce cohort and profitability suite with paid plans from $49 monthly.
8.2/10★★★★☆Visit RetentionX -
Best forGame studios analyzing player cohorts and revenue
Game-focused cohort, retention, revenue, funnel and technical health analytics with free entry tier.
- Retention cohort reports
8.1/10★★★★☆Visit GameAnalytics -
Best forBusinesses wanting affordable cross-device cohort reports
Affordable cohort analytics with cross-device views, funnels, and broad integrations.
8.0/10★★★★☆Visit Intempt -
Best forEcommerce operators wanting retention plus campaigns
A paid ecommerce analytics platform combining cohort insights, CRM and campaigns.
7.9/10★★★★☆Visit Metrilo -
Best forSaaS teams tracking billing cohorts and forecasts
Cohort, retention and billing analytics with forecasting and a free tier.
7.8/10★★★★☆Visit GrowPanel -
Best forLarge teams needing real-time journey cohorts
A broad real-time cohort and journey analytics suite priced for larger teams.
7.7/10★★★★☆Visit Woopra -
Best forOrganizations needing self-hosted multi-platform cohorts
Self-hosted, multi-platform analytics with cohort, retention, funnel, and engagement tools.
7.6/10★★★★☆Visit Countly -
Best forWarehouse teams querying cohorts with natural language
Natural-language cohort and retention analysis directly on warehouse data.
7.5/10★★★★☆Visit Mitzu -
Best forMobile subscription teams needing paywall cohorts
Qonversion combines paywall, cohort, LTV and subscription analytics for mobile teams.
7.4/10★★★★☆Visit Qonversion -
Best forTeams wanting free subscription revenue cohorts
A free, open-source choice for subscription revenue cohorts, with behavioral analysis limits.
- Lifecycle cohort reports
- Revenue cohort analysis
- Data export
7.3/10★★★★☆Visit RevenueDot -
Best forSmall app teams needing low-cost subscription cohorts
Low-cost cohort and subscription analytics for small mobile app teams.
- Behavioral cohorts
- Revenue cohort analysis
- Data export
7.2/10★★★★☆Visit Appflow.ai -
Best forAnalysts building spreadsheet-style revenue cohorts
Spreadsheet-style cohort models with auditable formulas, plus AI document analysis.
- Revenue cohort analysis
- Data export
- Retention cohort reports
7.1/10★★★★☆Visit Compound -
Best forEcommerce teams needing operational customer cohorts
Broad ecommerce reporting with customer cohorts, profitability, and operational segmentation.
7.0/10★★★★☆Visit Glew -
Best forCommerce brands wanting retention and merchandising analysis
HAM connects subscription, marketing, and commerce data for cohort and retention analysis.
6.9/10★★★☆☆Visit HAM -
Best forSubscription commerce teams needing detailed churn cohorts
Detailed subscription cohorts and retention recommendations for Shopify-focused commerce teams.
- Behavioral cohorts
- Data export
- Retention cohort reports
6.8/10★★★☆☆Visit site -
Best forMulti-store ecommerce cohort and profitability analysis
Fullmetrix connects cohort retention, profitability and advertising data for multi-store merchants.
- Behavioral cohorts
- Revenue cohort analysis
- Data export
6.7/10★★★☆☆Visit Fullmetrix -
Best forSmall SaaS teams tracking Stripe revenue cohorts
A focused cohort and subscription analytics workspace for small SaaS teams.
- Data export
6.5/10★★★☆☆Visit Kometrics -
Best forBudget users creating simple retention heatmaps
A low-cost browser tool for turning cohort files into retention analyses.
- Behavioral cohorts
- Retention cohort reports
6.4/10★★★☆☆Visit Keptune AI -
Best forDevelopers wanting self-hosted event cohort analytics
A developer-focused cohort analytics stack with self-hosting, replay and event-based plans.
6.3/10★★★☆☆Visit Helion -
Best forTeams wanting AI-driven ad hoc cohort dashboards
AI cohort dashboards with token-pack pricing for SaaS and business teams.
- Behavioral cohorts
- Revenue cohort analysis
- Retention cohort reports
6.2/10★★★☆☆Visit Fusedash -
Best forCS teams prioritizing churn-risk retention work
A focused SaaS retention workspace with deep churn analysis but a narrow integration footprint.
6.1/10★★★☆☆Visit RetentionLens -
Best forCommerce teams needing warehouse-connected cohort activation
A Shopify-focused cohort analytics tool that turns retention insights into synced audiences.
- Warehouse data import
- Behavioral cohorts
- Revenue cohort analysis
6.0/10★★★☆☆Visit Cohortive -
Best forSmall SaaS teams focused on churn prediction
AI-driven churn prediction and cohort analytics for lean B2B SaaS teams.
5.9/10★★★☆☆Visit Retain -
Best forStreaming businesses tracking subscription retention
A focused streaming cohort tool with strong retention and playback metrics.
- Data export
- Retention cohort reports
5.8/10★★★☆☆Visit Tapemetric -
Best forMobile marketers adding cohort views to attribution
A mobile attribution suite with cohort reporting, retention, LTV, and revenue analysis.
5.7/10★★★☆☆Visit Tenjin -
Best forMobile advertisers needing retention alongside attribution
Mobile attribution with detailed cohort revenue analysis, but paid tiers start at €800 monthly.
- Revenue cohort analysis
- Data export
- Retention cohort reports
5.6/10★★★☆☆Visit justtrack -
Best forApp marketers needing attribution with LTV cohorts
Attribution and LTV measurement for app marketers, with cohort analysis as a secondary focus.
5.5/10★★★☆☆Visit Kochava -
Best forEnterprise mobile attribution and revenue measurement
A broad attribution suite, but a limited fit for cohort-focused analysis.
5.4/10★★★☆☆Visit Singular -
Best forAttribution teams needing limited cohort context
A mature attribution suite for campaign and revenue measurement, with limited cohort-analysis fit.
5.3/10★★★☆☆Visit Adjust -
Best forProduct-led teams adding cohorts to onboarding analytics
A broad product-growth suite that adds cohort analysis to onboarding, surveys, and analytics.
5.2/10★★★☆☆Visit Userpilot -
Best forMobile subscription teams wanting basic LTV segmentation
A mobile subscription stack with paywalls, experimentation, and basic LTV segmentation.
5.1/10★★★☆☆Visit Adapty -
Best forMobile apps analyzing subscription cohorts
Apphud combines mobile subscription operations, cohort reporting, and experimentation.
5.0/10★★☆☆☆Visit Apphud -
Best forEnterprises linking behavioral segments to journeys
A mature engagement suite that connects behavioral segments to omnichannel journeys.
4.8/10★★☆☆☆Visit MoEngage -
Best forEnterprise finance teams unifying SaaS metrics
Enterprise revenue analytics unifies cohorts, SaaS metrics and health signals at a high annual price.
- Retention cohort reports
4.7/10★★☆☆☆View ORM plans -
Best forEcommerce brands optimizing repeat purchases
A focused Shopify cohort and reorder platform with useful free insights and paid lifecycle automation.
- Lifecycle cohort reports
- Retention cohort reports
4.6/10★★☆☆☆Visit reOtter -
Best forTeams combining attribution with retention reporting
Attribution-led measurement with retention reports for web and mobile app teams.
4.5/10★★☆☆☆Visit Airbridge -
Best forWeb analytics teams adding cohort and session context
Healthcare analytics with cohorts, replay and HIPAA-focused controls.
4.4/10★★☆☆☆Visit Ghost Metrics -
Best forSmall ecommerce teams needing basic revenue cohorts
A focused, low-cost way to analyze revenue cohorts, RFM segments and customer value.
- Revenue cohort analysis
- Data export
- Retention cohort reports
4.3/10★★☆☆☆Visit RFMCalc -
Best forSmall SaaS teams aggregating subscription cohorts
Free web analytics and cohort reporting for small subscription teams.
- Retention cohort reports
4.2/10★★☆☆☆Visit SettleBoard -
Best forMarketing teams segmenting users across journeys
A broad engagement suite for journey-based segmentation, not dedicated cohort reporting.
4.1/10★★☆☆☆Visit WebEngage -
Best forEnterprise lifecycle teams using behavioral segmentation
Enterprise engagement suite with real-time segmentation, journeys and cross-channel messaging.
4.0/10★★☆☆☆Visit Braze -
Best forLifecycle teams combining journeys and segmentation
Cohort-adjacent lifecycle analytics with segmentation, journeys, and experimentation.
3.9/10★★☆☆☆Visit CleverTap
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Mixpanel | Yes | $120/mo | 9.4 |
| 2 | Amplitude | Yes | 9.3 | |
| 3 | PostHog | Yes | 9.0 | |
| 4 | Heap | Yes | 8.8 | |
| 5 | KISSmetrics | Yes | $79/mo | 8.6 |
| 6 | Baremetrics | No | $75/mo | 8.5 |
| 7 | RevenueCat | Yes | 8.4 | |
| 8 | ChartMogul | Yes | $1,188/yr | 8.3 |
| 9 | RetentionX | No | $49/mo | 8.2 |
| 10 | GameAnalytics | Yes | $49/mo | 8.1 |
| 11 | Intempt Analytics | Yes | $19.20/seat/mo | 8.0 |
| 12 | Metrilo | No | $199/mo | 7.9 |
| 13 | GrowPanel | Yes | $49/mo | 7.8 |
| 14 | Woopra | No | $999/mo | 7.7 |
| 15 | Countly | No | $175/mo | 7.6 |
| 16 | Mitzu | No | $134/mo | 7.5 |
| 17 | Qonversion | Yes | 7.4 | |
| 18 | RevenueDot | Yes | $50,000/yr | 7.3 |
| 19 | Appflow.ai | Yes | 7.2 | |
| 20 | Compound | Yes | $60/mo | 7.1 |
| 21 | Glew | No | 7.0 | |
| 22 | HAM | 6.9 | ||
| 23 | Eternly Analytics | Yes | $99/mo | 6.8 |
| 24 | Fullmetrix | No | 6.7 | |
| 25 | Kometrics | Yes | $15/mo | 6.5 |
| 26 | Keptune Cohort Retention | Yes | $5/mo | 6.4 |
| 27 | Helion | Yes | 6.3 | |
| 28 | Fusedash | No | $5/unit one-time | 6.2 |
| 29 | RetentionLens | No | $590/yr | 6.1 |
| 30 | Cohortive | No | 6.0 | |
| 31 | Retain | No | $79/unit/mo | 5.9 |
| 32 | Tapemetric Analytics | Yes | ₹4,999/mo | 5.8 |
| 33 | Tenjin | Yes | $2,000/yr | 5.7 |
| 34 | justtrack | Yes | €800/mo | 5.6 |
| 35 | Kochava | Yes | $500/mo | 5.5 |
| 36 | Singular | Yes | 5.4 | |
| 37 | Adjust | No | 5.3 | |
| 38 | Userpilot | No | $299/mo | 5.2 |
| 39 | Adapty | Yes | $1/mo | 5.1 |
| 40 | Apphud | Yes | $49/mo | 5.0 |
| 41 | MoEngage | No | 4.8 | |
| 42 | ORM SaaS Analytics | No | $25,000/yr | 4.7 |
| 43 | reOtter | Yes | 4.6 | |
| 44 | Airbridge | No | $40/mo | 4.5 |
| 45 | Ghost Metrics | No | $299/mo | 4.4 |
| 46 | RFMCalc | Yes | £19/mo | 4.3 |
| 47 | SettleBoard | Yes | 4.2 | |
| 48 | WebEngage | 4.1 | ||
| 49 | Braze | 4.0 | ||
| 50 | CleverTap | No | 3.9 |
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How we rank cohort analysis software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update