Retain
Retain: A focused health platform for SaaS teams turning usage signals into churn action. Ranked #19 of 26 in Customer Health Score Software by our editors (7.5/10); pricing: 14-day trial; best for saaS teams focused on churn prevention.
At a glance
- Editor score7.5 / 10
- Pricing14-day trial
- Best forSaaS teams focused on churn prevention
- Free planNo
- Paid from$79/unit/mo
- Custom scoring modelsYes
- Facts checked20 Sep 2026
Where it wins
- Daily health scores with explanations of contributing risk signals
- Cohorts, segments, alerts, and digests support retention workflows
- MCP-based AI agent access plus Stripe, Polar, and PostHog integrations
Where it doesn't
- No free plan; paid access starts at $79 per month
- Support-data scoring is limited
- Integration coverage is limited to a focused set of platforms
Our verdict on Retain
Retain is a customer health and churn-prevention platform for B2B SaaS teams, particularly lean teams past product-market fit. It analyzes product usage, onboarding, trend, inactivity, and billing signals to assign account health scores and identify customers at risk of churn. Daily score recalculation, risk explanations, lifecycle segments, retention cohorts, revenue tracking, alerts, weekly retention digests, and win-back message drafts give teams several ways to organize retention work. Its best fit is a SaaS organization that needs to monitor more accounts than it can track manually.
The product’s core strength is the connection between prediction and explanation. Retain uses customer behavior signals for AI churn prediction, then shows contributing signals behind the risk assessment. Teams can define expected usage patterns, create lifecycle and health-based segments, and analyze retention cohorts. These capabilities support a focused workflow: identify risk, understand the likely drivers, group accounts by health or lifecycle, and prepare a response. MCP-based AI agent access extends that workflow beyond the main web and API surfaces.
Retain is a paid product with a 14-day trial. Pro costs $79 per month for teams just past product-market fit, Growth costs $199 per month for teams in growth mode, and Scale costs $449 per month for teams scaling what works. The published pricing also presents a yearly option labeled “2 months free,” while enterprise pricing is handled through sales. Integrations include Stripe, Polar, PostHog, Slack, and Discord, but support-data scoring and integration coverage are limited. Choose Retain for usage-led churn prevention and customer health analysis; teams needing broader support-data coverage or a wider integration ecosystem should consider another option.
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Retain pricing
All 3 Retain plans and prices →
Retain fact sheet
| Free plan | No |
|---|---|
| Paid from | $79/unit/mo |
| Product usage data | Yes |
| Support data | Not verified |
| Outcome data | Yes |
| Custom scoring models | Yes |
| Automated score updates | Yes |
| Health score segments | Yes |
| Risk alerts | Yes |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business (editorial estimate) |
| Integrations | 5 integrations: Stripe, Polar, PostHog, Slack, Discord |
| Pricing | 14-day trial (source) |
| Website | retain.so |
| Facts checked | 20 Sep 2026 |
Retain integrations
Retain lists 5 integrations on its own site.
- Stripe
- Polar
- PostHog
- Slack
- Discord
Alternatives to Retain
- Gainsight Customer SuccessA full customer-success platform built around configurable health scoring and broader account operations.9.4
- VitallyFlexible health scoring and playbooks for B2B Customer Success teams.9.2
- ChurnZeroA broad customer success platform for complex lifecycles, renewals, and health scoring.9.1
Also Ranked In
Retain is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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