Singular
Singular: Broad mobile and web attribution with a free starting tier and warehouse delivery. Ranked #3 of 38 in Marketing Attribution Software by our editors (8.9/10); pricing: Free plan; best for mobile-first teams needing free attribution.
At a glance
- Editor score8.9 / 10
- PricingFree plan
- Best forMobile-first teams needing free attribution
- Free planYes
- Multi-touch attributionYes
- Founded2014 · Palo Alto, California, United States
- Facts checked20 Sep 2026
Where it wins
- Free mobile attribution, ROI analytics, and fraud prevention
- Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
- Warehouse delivery through S3, Snowflake, BigQuery, and more
Where it doesn't
- User-level data retention is limited
- Enterprise pricing is customized
- Advanced support and onboarding are paid-tier features
Our verdict on Singular
Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console channels. Its free plan covers mobile attribution, ad monetization reporting and attribution, ROI analytics, cost aggregation, fraud prevention, and APIs, making it a practical starting point for teams that need core measurement without an initial subscription fee.
The platform’s breadth is its clearest strength. Mobile measurement includes click, impression, re-engagement, SDK, and SKAdNetwork tracking, while configurable multi-touch attribution supports weighting and assist reporting. Web attribution, web-to-app attribution, deep linking, and deferred deep linking extend measurement beyond app installs. Campaign cost aggregation, ROI reporting, revenue attribution, ad monetization reporting, fraud prevention, and modeled SKAdNetwork analytics give growth teams several ways to connect marketing activity with outcomes. Teams focused only on basic install counts may not need this wider feature set.
Singular also fits organizations that need data beyond a dashboard. Reporting APIs, exports, webhooks, BI postbacks, and marketing ETL support delivery to S3, Snowflake, BigQuery, Redshift, and Databricks. The Growth plan adds technical support, a Customer Experience Team, solutions-engineer onboarding, and optional automated data exports. Enterprise adds a dedicated Customer Success Manager, an enterprise-grade SLA, cross-device attribution, 365-day cohorts, and Single Sign-On. The free tier suits mobile-first teams starting with attribution; organizations needing extended retention, enterprise controls, or higher-touch onboarding should consider the paid tiers.
Your product? Our editors can test Singular in depth and publish a review, labelled as paid · from $149/mo →
Singular pricing
All 3 Singular plans and prices →
Singular fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Multi-touch attribution | Yes |
| Attribution models | Multi_touch |
| Journey window | Not verified |
| Offline data attribution | Yes |
| Revenue attribution | Yes |
| Data warehouse export | Yes |
| Data retention | Limited |
| Deployment | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, SSO/SAML, 2FA |
| Support | Email, Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: API, S3, Snowflake, BigQuery, Redshift, Databricks See all → |
| Pricing | Free plan (source) |
| Website | singular.net |
| Facts checked | 20 Sep 2026 |
Singular integrations
Singular lists 1,000+ integrations on its own site — the 6 named here are the ones its pages call out.
- API
- S3
- Snowflake
- BigQuery
- Redshift
- Databricks
See all Singular integrations →
Alternatives to Singular
- AdjustA broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.9.1
- KochavaA mature attribution suite with broad channel coverage and a relatively high paid entry point.8.8
- SegmentStreamAdvanced attribution and budget optimization for complex, data-rich marketing teams.8.7
See all Singular alternatives →
Singular vs the competition
- Singular vs Adjust
- Singular vs Kochava
- Singular vs SegmentStream
- Singular vs Triple Whale
- Singular vs Zobrx
- Singular vs Hyros
Compare Singular with any tool side by side →
Also Ranked In
Singular is ranked in 9 of our directories; the 6 strongest besides Marketing Attribution Software.
Used Singular? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Singular for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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