The Best Conversion Tracking in 2026
We researched conversion tracking products using vendors’ official websites, including pricing pages, plan tables, and product documentation. Our rankings focus on the category’s core job, value for money, and features we could verify from those sources, helping teams compare tools for attributing conversions to campaigns and marketing touchpoints.
Our top picks
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Top ranked
Adjust#1 of 269.3/10Broad app attribution and reporting, with sales-led pricing and no ongoing free plan.
Pricing on request
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Runner-up
Kochava#2 of 268.9/10Broad campaign measurement with free app analytics and paid plans from $500/month.
Free plan
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Top-ranked free plan
Singular#3 of 268.8/10Mobile and web attribution with configurable models, fraud controls, and warehouse-ready exports.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 26 tools, best first
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Best forTeams needing mobile and web attribution
Broad app attribution and reporting, with sales-led pricing and no ongoing free plan.
9.3/10★★★★★Visit Adjust -
Best forMobile teams wanting free entry and broad measurement
Broad campaign measurement with free app analytics and paid plans from $500/month.
8.9/10★★★★☆Visit Kochava -
Best forApp teams needing attribution and data exports
Mobile and web attribution with configurable models, fraud controls, and warehouse-ready exports.
8.8/10★★★★☆Visit Singular -
Best forTeams tracking web-to-app and mobile campaigns
Connect web and mobile campaign touchpoints to revenue, retention, and app outcomes.
8.7/10★★★★☆Visit Airbridge -
Best forAdvertisers wanting revenue and offline attribution
Connects ad interactions to revenue, repeat sales and offline conversions for attribution.
8.6/10★★★★☆Visit Hyros -
Best forMobile app teams starting with free attribution
Mobile-focused attribution and analytics, with a free entry plan and single-touch measurement.
8.5/10★★★★☆Visit Tenjin -
Best forBusinesses tracking affiliate and partner conversions
A partner-focused tracking platform with attribution, payouts, fraud controls, and APIs.
8.4/10★★★★☆Visit Everflow -
Best forTeams linking calls, forms and CRM revenue
Connect calls and other conversions to marketing sources and CRM revenue.
8.3/10★★★★☆Try Ruler Analytics -
Best forCommerce teams measuring order and customer revenue
Connect ad, cart, CRM and payment data to attribute orders, revenue and customer value.
8.2/10★★★★☆Visit Wicked Reports -
Best forLarge ecommerce teams planning channel budgets
A multi-method attribution and planning suite aimed at larger ecommerce teams.
8.1/10★★★★☆Visit Northbeam -
Best forShopify-led teams wanting free attribution and dashboards
Ecommerce attribution and profitability reporting, with a free plan and paid measurement tiers.
8.0/10★★★★☆Visit Triple Whale -
Best forB2B teams analyzing journeys, funnels, and lift
HockeyStack connects B2B journeys, attribution, funnels, and lift reporting for revenue teams.
7.9/10★★★★☆Visit HockeyStack -
Best forTeams running affiliate and partner programs
Tracks partner activity from clicks through payouts, with attribution and fraud controls.
7.8/10★★★★☆Visit Trackier -
Best forSmaller teams managing partner conversions
Cloud tracking for partner conversions, commissions, payouts, and revenue.
7.7/10★★★★☆Visit Tapfiliate -
Best forB2B teams tracking account journeys and ad audiences
Account intelligence for B2B teams, with useful ad-audience tools but no direct attribution detail.
7.6/10★★★★☆Visit Factors.ai -
Best forBudget-conscious teams consolidating marketing data
A data integration and attribution platform for teams consolidating campaign reporting.
7.5/10★★★★☆Visit Windsor.ai -
Best forMarketing teams needing nurture with attribution reporting
A broad automation suite for teams that need nurture programs and multi-touch attribution.
7.4/10★★★★☆Visit Adobe -
Best forTeams activating audience segments for ad partners
Audience creation and ad-partner activation, with campaign measurement and testing tools.
- Mobile app attribution
7.4/10★★★★☆Visit AppsFlyer -
Best forSmall teams tracking campaigns across channels
Cross-channel conversion and revenue reporting, with a free plan and paid tiers from $100 monthly.
7.4/10★★★★☆Visit AnyTrack -
Best forPerformance marketers automating ad campaign actions
RedTrack combines conversion tracking, campaign controls, and reporting for paid-media teams.
7.3/10★★★★☆Visit RedTrack -
Best forCommerce teams needing detailed channel attribution
Klar pairs commerce reporting with detailed attribution, starting at €200 per month.
- Mobile app attribution
7.2/10★★★★☆Visit Klar -
Best forSmall web teams capturing lead-source attribution
A web attribution tag that sends lead-source journeys into forms and CRMs.
7.1/10★★★★☆Try MTK Attribution -
Best forEnterprises focused on incrementality and media mix
Enterprise measurement for incrementality, media mix modeling, and budget scenarios.
7.0/10★★★★☆Visit Measured -
Best forTeams wanting a self-hosted traffic tracker
A self-hosted tracker for teams managing campaigns, visits, conversions, and traffic reports.
6.8/10★★★☆☆Visit Binom -
Best forTeams evaluating cross-channel attribution and forecasting
Connects multi-touch attribution with media-mix analysis, forecasting, and revenue prediction.
6.7/10★★★☆☆Visit Attributy -
Best forEnterprise teams governing reusable links and QR codes
A governance-focused workspace for Branch links, not a full attribution tool.
6.6/10★★★☆☆Visit Branch
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Attribution models | Score |
|---|---|---|---|---|---|
| 1 | Adjust | No | multi_touch | 9.3 | |
| 2 | Kochava | Yes | $500/mo | multi_touch | 8.9 |
| 3 | Singular | Yes | multi_touch | 8.8 | |
| 4 | Airbridge | No | $40/mo | multi_touch | 8.7 |
| 5 | Hyros | No | $69/mo | custom | 8.6 |
| 6 | Tenjin | Yes | $2,000/yr | single_touch | 8.5 |
| 7 | Everflow | No | 8.4 | ||
| 8 | Ruler Analytics | No | 8.3 | ||
| 9 | Wicked Reports | No | $499/mo | multi_touch | 8.2 |
| 10 | Northbeam | No | 8.1 | ||
| 11 | Triple Whale | Yes | 8.0 | ||
| 12 | HockeyStack | No | $1,400/mo | 7.9 | |
| 13 | Trackier | No | multi_touch | 7.8 | |
| 14 | Tapfiliate | No | $890/yr | last_click | 7.7 |
| 15 | Factors.ai | No | $199/mo | 7.6 | |
| 16 | Windsor.ai | Yes | $19/mo | multi-touch | 7.5 |
| 17 | Adobe Marketo Engage | No | 7.4 | ||
| 18 | AppsFlyer Audience Segmentation | No | 7.4 | ||
| 19 | AnyTrack | Yes | $100/mo | single-touch | 7.4 |
| 20 | RedTrack | No | $69/mo | 7.3 | |
| 21 | Klar | No | €200/mo | First Touch, Last Touch, Linear, U Shape, Time Decay, Data Driven, Marketing Mix, Unique | 7.2 |
| 22 | MTK Attribution | No | $29/site/mo | multi_touch | 7.1 |
| 23 | Measured | 7.0 | |||
| 24 | Binom | 6.8 | |||
| 25 | Attributy | No | $799/mo | multi_touch | 6.7 |
| 26 | Branch LinkHub | No | 6.6 |
Head-to-head All 20 comparisons →
- Adjust vs Airbridge
- Adjust vs Hyros
- Adjust vs Tenjin
- Adjust vs Everflow
- Adjust vs Ruler Analytics
- Kochava vs Tenjin
- Kochava vs Everflow
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How we rank conversion tracking
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update