Adjust
Adjust: A strong attribution platform for teams focused on mobile marketing measurement. Ranked #21 of 37 in Mobile App Analytics Software by our editors (7.3/10); pricing: Pricing on request; best for mobile attribution specialists.
At a glance
- Editor score7.3 / 10
- PricingPricing on request
- Best forMobile attribution specialists
- Free planNo
- Founded2012
- Facts checked20 Sep 2026
Where it wins
- Multi-touch attribution with deterministic and probabilistic modeling
- Deep links, retargeting measurement, and revenue attribution
- Raw data exports and integrations across analytics and marketing tools
Where it doesn't
- No unlimited free plan is offered
- Base limits conversions and provides English email-only support
- Narrower than a complete mobile analytics suite
Our verdict on Adjust
Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It focuses on attributing app installs, reattributions, clicks, and impressions across web, mobile, TV, and PC and console measurement. Campaign analytics, lifecycle reporting, revenue and subscription measurement, fraud prevention, deep linking, and data export extend its coverage beyond basic install tracking. For teams centered on mobile attribution specialists and performance marketing measurement, Adjust presents a focused set of capabilities.
Attribution depth is the product’s clearest strength. Adjust supports click- and impression-based attribution, deterministic attribution, probabilistic modeling, multi-touch reporting, web attribution, deep linking, and reattribution and retargeting measurement. Revenue measurement and subscription measurement help connect campaigns with commercial outcomes. Campaign analytics and reporting provide a broader view of performance, while server-to-server event integration and raw data exports to servers or cloud storage support downstream analysis. Integrations include Google Ads, Google Analytics 4, Adobe Analytics, Amplitude, Braze, Mixpanel, Segment, mParticle, Meta, and TikTok.
The published plans are organized around conversion volume. Base includes up to 18,000 annual conversions, up to 1,500 monthly conversions for the first year, English email-only support, and Help Center access. Core raises the limit to 250,000 annual conversions and adds volume discounts, support, and optional Growth Solutions. Enterprise covers over 2,500,000 annual conversions, with deep volume discounts, a support team, and Growth Solutions available as add-ons. Adjust is a strong fit for organizations that need detailed attribution, exports, and campaign integrations. Teams seeking an unlimited free plan or a complete mobile analytics suite should consider a broader alternative.
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Adjust pricing
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Adjust fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Platform coverage | Not verified |
| Retention reports | Not verified |
| Funnel analysis | Not verified |
| Revenue tracking | Not verified |
| Data retention | Not verified |
| Session replay | Not verified |
| Crash insights | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, ISO 27001, 2FA |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3,000+ integrations: Google Ads, Google Analytics 4, Adobe Analytics, Amplitude, Braze, Mixpanel … |
| Pricing | Pricing on request (source) |
| Website | adjust.com |
| Facts checked | 20 Sep 2026 |
Adjust integrations
Adjust lists 3,000+ integrations on its own site — the 10 named here are the ones its pages call out.
- Google Ads
- Google Analytics 4
- Adobe Analytics
- Amplitude
- Braze
- Mixpanel
- Segment
- mParticle
- Meta
- TikTok
Alternatives to Adjust
- AmplitudeA broad analytics suite for tracking, exploring, and improving web and mobile products.9.4
- MixpanelA mature analytics suite with broad product insights, replay, experimentation, and data connections.9.3
- Firebase AnalyticsA broad no-cost analytics service for mobile and web apps.9.2
Also Ranked In
Adjust is ranked in 6 of our directories.
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Adjust is listed in our Mobile App Analytics Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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