Best Adjust Alternatives in 2026
The top Adjust alternatives are Amplitude, Mixpanel and Firebase Analytics: 15 mobile app analytics software our editors would look at instead of Adjust, in our ranking order.
Adjust: A strong attribution platform for teams focused on mobile marketing measurement. Where it falls short: no unlimited free plan is offered.
Switching from Adjust? For most mobile app analytics software buyers the best Adjust alternative is Amplitude, built for teams needing broad product analytics. On a budget, GameAnalytics starts at $49/mo. Pendo for Mobile offers the most data retention (12 months).
Why People Look for an Adjust Alternative
- No unlimited free plan is offered
- Base limits conversions and provides English email-only support
- Narrower than a complete mobile analytics suite
- No free plan — 14 of the alternatives below have it
Quick Picks by What You Need
- Best overallAmplitude9.4
Teams needing broad product analytics
Visit Amplitude - Lowest priceGameAnalytics8.5
Paid plans from $49/mo
Visit GameAnalytics - Best free optionAmplitude9.4
Has a free plan (Adjust has none)
Visit Amplitude - Most data retentionPendo for Mobile8.6
12 months
Visit Pendo for Mobile
All 15 Adjust Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams needing broad product analytics
- Better than Adjust:
- Free plan
- Editor score 9.4 vs 7.3
A broad analytics suite for tracking, exploring, and improving web and mobile products.
9.4/10★★★★★Visit Amplitude -
Best forMature teams needing deep analytics
- Better than Adjust:
- Free plan
- Editor score 9.3 vs 7.3
A mature analytics suite with broad product insights, replay, experimentation, and data connections.
9.3/10★★★★★Visit Mixpanel -
Best forTeams wanting comprehensive free analytics
- Better than Adjust:
- Free plan
- Editor score 9.2 vs 7.3
A broad no-cost analytics service for mobile and web apps.
- Crash insights
- Revenue tracking
- Retention reports
9.2/10★★★★★Visit Firebase -
Best forMobile teams needing acquisition and crash data
- Better than Adjust:
- Free plan
- Editor score 9.1 vs 7.3
A broad mobile analytics suite for acquisition, product, revenue, and crash data.
- Crash insights
- Revenue tracking
- Retention reports
9.1/10★★★★★Visit AppMetrica -
Best forZoho users wanting free app analytics
- Better than Adjust:
- Free plan
- Editor score 9.0 vs 7.3
A broad free tier for Zoho users tracking app behavior, crashes, and engagement.
- Crash insights
- Retention reports
- Funnel analysis
9.0/10★★★★☆Visit Zoho Apptics -
Best forHuawei ecosystem app teams
- Better than Adjust:
- Free plan
- Editor score 8.9 vs 7.3
A free analytics suite with deep Huawei ecosystem connections.
- Crash insights
- Retention reports
- Funnel analysis
8.9/10★★★★☆Visit Huawei -
Best forOpen-source teams needing flexible analytics
- Better than Adjust:
- Free plan
- Editor score 8.8 vs 7.3
A flexible analytics stack for open-source teams, with usage-based pricing and limited retention on Free.
8.8/10★★★★☆Visit PostHog -
Best forProduct teams wanting automatic capture
- Better than Adjust:
- Free plan
- Editor score 8.7 vs 7.3
A broad web and mobile analytics platform with automatic capture and a capable free tier.
8.7/10★★★★☆Visit Heap -
Best forMobile teams combining analytics and engagement
- Better than Adjust:
- Free plan
- Editor score 8.6 vs 7.3
A broad mobile analytics and engagement platform with a useful free starting point.
- Session replay
- Crash insights
- Retention reports
8.6/10★★★★☆Visit Pendo -
Best forGame studios needing full-stack analytics
- Better than Adjust:
- Free plan
- Editor score 8.5 vs 7.3
A broad analytics stack for game teams, with core reporting available free.
- Crash insights
- Revenue tracking
- Retention reports
8.5/10★★★★☆Visit GameAnalytics -
Best forEnterprise digital experience teams
- Better than Adjust:
- Free plan
- Editor score 8.4 vs 7.3
A broad web and mobile analytics suite for enterprise digital experience teams.
8.4/10★★★★☆Visit Contentsquare -
Best forTeams needing mature replay and heatmaps
- Better than Adjust:
- Free plan
- Editor score 8.3 vs 7.3
A strong fit for teams that need replay, heatmaps, and mobile product analytics.
8.3/10★★★★☆Visit Fullstory -
Best forTeams prioritizing replay and UX diagnosis
- Better than Adjust:
- Free plan
- Editor score 8.2 vs 7.3
A strong choice for teams diagnosing mobile and web UX through replay, heatmaps, and journeys.
8.2/10★★★★☆Visit UXCam -
Best forTeams needing self-hosted analytics
- Better than Adjust:
- Editor score 8.1 vs 7.3
Open-source, self-hosted analytics with broad product measurement and engagement features.
8.1/10★★★★☆Visit Countly -
Best forTeams needing replay and crash reporting
- Better than Adjust:
- Free plan
- Editor score 8.0 vs 7.3
A capable replay and crash-reporting platform that is being retired.
8.0/10★★★★☆Visit Smartlook
Adjust Alternatives: Common Questions
What is the best alternative to Adjust?
Amplitude: #1 in our Mobile App Analytics Software ranking, with an editor score of 9.4 out of 10. A broad analytics suite for tracking, exploring, and improving web and mobile products.
Is there a free alternative to Adjust?
Yes. Amplitude, Mixpanel, Firebase Analytics, AppMetrica and Zoho Apptics have a free plan or a free tier (14 of the 15 alternatives on this page).
What is the cheapest paid alternative to Adjust?
Of the alternatives here that publish a price, GameAnalytics starts lowest, at $49/mo.
Why do people look for Adjust alternatives?
No unlimited free plan is offered; Base limits conversions and provides English email-only support; Narrower than a complete mobile analytics suite.
Which Adjust alternative has the most data retention?
Pendo for Mobile, with 12 months.
How do I switch from Adjust?
Export your data from Adjust (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Adjust.
How to Switch from Adjust
- Export your data from Adjust (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Adjust.
Adjust vs Each Alternative
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 21 | Adjust | No | 7.3 | |
| 1 | Amplitude | Yes | 9.4 | |
| 2 | Mixpanel | Yes | $120/mo | 9.3 |
| 3 | Firebase Analytics | Yes | Free | 9.2 |
| 4 | AppMetrica | Yes | 9.1 | |
| 5 | Zoho Apptics | Yes | 9.0 | |
| 6 | HUAWEI Analytics Kit | Yes | Free | 8.9 |
| 7 | PostHog | Yes | 8.8 | |
| 8 | Heap | Yes | 8.7 | |
| 9 | Pendo for Mobile | Yes | 8.6 | |
| 10 | GameAnalytics | Yes | $49/mo | 8.5 |
| 11 | Contentsquare | Yes | 8.4 | |
| 12 | Fullstory | Yes | 8.3 | |
| 13 | UXCam | Yes | 8.2 | |
| 14 | Countly | No | $175/mo | 8.1 |
| 15 | Smartlook | Yes | 8.0 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update