Fullstory
Fullstory: A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics. Ranked #6 of 63 in Heatmap Tools by our editors (8.7/10); pricing: Free plan · 14-day trial; best for product teams combining replay and analytics.
At a glance
- Editor score8.7 / 10
- PricingFree plan · 14-day trial
- Best forProduct teams combining replay and analytics
- Free planYes
- Facts checked21 Sep 2026
Where it wins
- Combines session replay, click maps, scroll maps, and product analytics
- Captures behavior across web, iOS, and Android apps
- Includes privacy controls, sensitive-data masking, and rage-click detection
Where it doesn't
- Paid-plan pricing is request-based
- Advanced capabilities are split across higher tiers and add-ons
- Broader analytics coverage may exceed the needs of heatmap-only teams
Our verdict on Fullstory
Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then combines session replay, click maps, scroll maps, funnels, journeys, segmentation, and product analytics. Its fit is strongest for teams that want to connect visual behavior with conversion analysis, friction investigation, and engagement research in one platform.
The plan structure moves from a focused free offering to broader analytics and enterprise capabilities. FullstoryFree includes 30,000 sessions per month, 12 months of session replay retention, basic analytics and insights, session replay, and access for up to 10 users. Business adds Session Insights, heatmaps, scroll maps, click maps, session replay, and product analytics. Advanced adds funnels, retention analysis, journeys, and a Mobile Analytics add-on, while Enterprise adds predictive modeling, GenAI/LLM use cases, and security compliance. Paid pricing is request-based, so the published plans are more useful for comparing scope than for estimating spend.
Platform coverage is a notable strength: Fullstory supports web, iOS, Android, API access, and a Chrome extension. Developer APIs and integrations help connect behavioral data with broader workflows, while privacy controls and sensitive-data masking address data-handling requirements. The product also includes rage-click detection and aggregation, mobile-app session capture, and StoryAI capabilities for analyzing behavioral data. Choose Fullstory when replay and heatmaps need to sit alongside funnels, segmentation, and product analytics. Teams seeking only lightweight click and scroll maps may find its wider feature set unnecessary.
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Fullstory pricing
All 4 Fullstory plans and prices →
Fullstory fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Heatmap types | Not verified |
| Session recordings | Yes |
| Monthly session limit | Not verified |
| Recording retention | Not verified |
| Rage-click detection | Yes |
| Mobile capture | Yes |
| Free trial | 14 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 18 integrations: Bugsnag, Adobe, Google Analytics, Google Tag Manager, Help Scout, Intercom … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | fullstory.com |
| Facts checked | 21 Sep 2026 |
Fullstory integrations
Fullstory lists 18 integrations on its own site.
- Bugsnag
- Adobe
- Google Analytics
- Google Tag Manager
- Help Scout
- Intercom
- Jira
- Mixpanel
- Optimizely
- Salesforce
- Shopify
- Slack
- Tealium
- Trello
- Twilio Segment
- Workato
- Zapier
- Zendesk
See all Fullstory integrations →
Alternatives to Fullstory
- Microsoft ClarityA free, broad heatmap toolkit for teams analyzing web and mobile behavior.9.4
- Crazy EggA familiar heatmap toolkit with recordings, testing, surveys, and AI analysis.9.2
- MatomoA broad open-source analytics suite for teams that need heatmaps and data ownership.9.1
See all Fullstory alternatives →
Fullstory vs the competition
- Fullstory vs Microsoft Clarity
- Fullstory vs Crazy Egg
- Fullstory vs Matomo
- Fullstory vs Zoho PageSense
- Fullstory vs Mouseflow
- Fullstory vs Glassbox
Compare Fullstory with any tool side by side →
Also Ranked In
Fullstory is ranked in 13 of our directories; the 6 strongest besides Heatmap Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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