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Head-to-head · Heatmap Tools

Mouseflow vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Mouseflow #5 in Heatmap Tools 8.8/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Mouseflow
Fullstory #6 in Heatmap Tools 8.7/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Fullstory

Mouseflow leads on 0 checks, Fullstory on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMouseflow · 8.8/10
  • Free planboth
  • Free trialboth

Mouseflow scores higher on our rubric for heatmap tools: 8.8 against 8.7 out of 10; our editors rank them #5 and #6.

Mouseflow is the better fit for teams needing privacy-aware website behavior analysis. Fullstory is the better fit for product teams combining replay and analytics.

  • Mouseflow fits best

    Teams needing privacy-aware website behavior analysis

  • Fullstory fits best

    Product teams combining replay and analytics

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Side by side

Feature Mouseflow 8.8/10 Visit ↗ Fullstory 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #5 in Heatmap Tools #6 in Heatmap Tools
Best for Teams needing privacy-aware website behavior analysis Product teams combining replay and analytics
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Phone, Docs · 24/7 Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 42+ integrations 18 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mouseflow 3/3 · Fullstory 3/3
Session recordings ✓ ✓
Rage-click detection ✓ ✓
Mobile capture ✓ ✓
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit 5000 sessions/mo Not checked yet
Recording retention Not checked yet Not checked yet
Our review
Pros
  • Seven heatmap types cover clicks, scrolls, movement, and attention.
  • Replay, funnels, forms, feedback, and friction detection share one platform.
  • Privacy controls, masking, exports, and many analytics integrations.
  • Combines session replay, click maps, scroll maps, and product analytics
  • Captures behavior across web, iOS, and Android apps
  • Includes privacy controls, sensitive-data masking, and rage-click detection
Cons
  • The Free plan is limited to 500 monthly sessions.
  • Essential supports one website project and three months of retention.
  • Enterprise pricing requires contacting sales for custom sessions and retention.
  • Paid-plan pricing is request-based
  • Advanced capabilities are split across higher tiers and add-ons
  • Broader analytics coverage may exceed the needs of heatmap-only teams
Our verdict

Mouseflow is a web-based behavior analytics platform for marketing, conversion rate optimization, UX, product, and analytics teams. It captures website interactions and organizes them into session replays, heatmaps, funnels, journey…

Read the review →

Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then combines session replay, click maps, scroll maps,…

Read the review →
  1. MouseflowHeatmap Tools 8.8Free plan · 14-day trial
  2. FullstoryHeatmap Tools 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Mouseflow — where it wins

    • Seven heatmap types cover clicks, scrolls, movement, and attention.
    • Replay, funnels, forms, feedback, and friction detection share one platform.
    • Privacy controls, masking, exports, and many analytics integrations.

    Where it doesn't

    • The Free plan is limited to 500 monthly sessions.
    • Essential supports one website project and three months of retention.
    • Enterprise pricing requires contacting sales for custom sessions and retention.

  • Fullstory — where it wins

    • Combines session replay, click maps, scroll maps, and product analytics
    • Captures behavior across web, iOS, and Android apps
    • Includes privacy controls, sensitive-data masking, and rage-click detection

    Where it doesn't

    • Paid-plan pricing is request-based
    • Advanced capabilities are split across higher tiers and add-ons
    • Broader analytics coverage may exceed the needs of heatmap-only teams
  • Mouseflow8.8/10 · Free plan · 14-day trial

    A broad, privacy-aware behavior analytics platform with a free starting point.

    Visit MouseflowFull verdict →
  • Fullstory8.7/10 · Free plan · 14-day trial

    A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics.

    Visit FullstoryFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update