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Head-to-head · Heatmap Tools

Matomo vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Matomo #3 in Heatmap Tools 9.1/10 Free plan · 21-day trial Free planFree trial✓ 0 of 3 features Visit Matomo
Fullstory #6 in Heatmap Tools 8.7/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Fullstory

Matomo leads on 0 checks, Fullstory on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.1/10
  • Free planboth
  • Free trialboth
  • Most featuresFullstory · 3 of 3

Matomo scores higher on our rubric for heatmap tools: 9.1 against 8.7 out of 10; our editors rank them #3 and #6.

Matomo is the better fit for open-source web analytics with heatmaps. Fullstory is the better fit for product teams combining replay and analytics.

  • Matomo fits best

    Open-source web analytics with heatmaps

  • Fullstory fits best

    Product teams combining replay and analytics

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Side by side

Feature Matomo 9.1/10 Visit ↗ Fullstory 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #3 in Heatmap Tools #6 in Heatmap Tools
Best for Open-source web analytics with heatmaps Product teams combining replay and analytics
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo —
Free plan ✓ ✓
Free trial 21 days 14 days
Free trial length 21 days · no card needed 14 days
Deployment Cloud, Self-hosted, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Community, Docs Email, Community, Docs
Compliance ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 100+ integrations 18 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Matomo 0/3 · Fullstory 3/3
Session recordings Not checked yet ✓ (best)
Rage-click detection Not checked yet ✓ (best)
Mobile capture Not checked yet ✓ (best)
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet Not checked yet
Recording retention Not checked yet Not checked yet
Our review
Pros
  • Combines heatmaps, recordings, funnels, and ecommerce tracking
  • Offers self-hosting, APIs, dashboards, and segmentation
  • Integrates with WordPress, Shopify, WooCommerce, and more
  • Combines session replay, click maps, scroll maps, and product analytics
  • Captures behavior across web, iOS, and Android apps
  • Includes privacy controls, sensitive-data masking, and rage-click detection
Cons
  • Self-hosted deployment requires infrastructure management
  • Premium analytics plugins require a paid tier
  • Advanced plans become costly for larger organizations
  • Paid-plan pricing is request-based
  • Advanced capabilities are split across higher tiers and add-ons
  • Broader analytics coverage may exceed the needs of heatmap-only teams
Our verdict

Matomo is an open-source web analytics platform for businesses, public organizations, agencies, and individuals. It tracks website and app activity across events, goals, ecommerce actions, campaigns, and visitor behavior. Heatmaps sit…

Read the review →

Fullstory is a behavioral analytics platform for product, marketing, engineering, and customer-experience teams. It captures interactions across websites and mobile applications, then combines session replay, click maps, scroll maps,…

Read the review →
  1. MatomoHeatmap Tools 9.1Free plan · 21-day trial
  2. FullstoryHeatmap Tools 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Matomo — where it wins

    • Combines heatmaps, recordings, funnels, and ecommerce tracking
    • Offers self-hosting, APIs, dashboards, and segmentation
    • Integrates with WordPress, Shopify, WooCommerce, and more

    Where it doesn't

    • Self-hosted deployment requires infrastructure management
    • Premium analytics plugins require a paid tier
    • Advanced plans become costly for larger organizations

  • Fullstory — where it wins

    • Combines session replay, click maps, scroll maps, and product analytics
    • Captures behavior across web, iOS, and Android apps
    • Includes privacy controls, sensitive-data masking, and rage-click detection

    Where it doesn't

    • Paid-plan pricing is request-based
    • Advanced capabilities are split across higher tiers and add-ons
    • Broader analytics coverage may exceed the needs of heatmap-only teams
  • Matomo9.1/10 · Free plan · 21-day trial

    A broad open-source analytics suite for teams that need heatmaps and data ownership.

    Visit MatomoFull verdict →
  • Fullstory8.7/10 · Free plan · 14-day trial

    A broad behavioral analytics suite for teams combining replay, heatmaps, and product analytics.

    Visit FullstoryFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update