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Head-to-head · Heatmap Tools

Microsoft Clarity vs Matomo

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Microsoft Clarity #1 in Heatmap Tools 9.4/10 Free plan Free plan✓ 3 of 3 features Visit site
Matomo #3 in Heatmap Tools 9.1/10 Free plan · 21-day trial Free planFree trial✓ 0 of 3 features Visit Matomo

Microsoft Clarity leads on 0 checks, Matomo on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMicrosoft Clarity · 9.4/10
  • Free planboth
  • Free trialonly Matomo
  • Most featuresMicrosoft Clarity · 3 of 3

Microsoft Clarity scores higher on our rubric for heatmap tools: 9.4 against 9.1 out of 10; our editors rank them #1 and #3.

Microsoft Clarity is the better fit for teams wanting comprehensive heatmaps for free. Matomo is the better fit for open-source web analytics with heatmaps.

  • Microsoft Clarity fits best

    Teams wanting comprehensive heatmaps for free

  • Matomo fits best

    Open-source web analytics with heatmaps

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Side by side

Feature Microsoft Clarity 9.4/10 Visit ↗ Matomo 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Heatmap Tools #3 in Heatmap Tools
Best for Teams wanting comprehensive heatmaps for free Open-source web analytics with heatmaps
Pricing model Free Free plan + paid
Starting price Free €230/mo
Free plan ✓ ✓
Free trial — 21 days
Deployment Cloud, Mobile, Browser extension Cloud, Self-hosted, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Support Email, Docs Email, Live chat, Community, Docs
Compliance GDPR ISO 27001, GDPR, SSO/SAML
Integrations 1 integrations 100+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Microsoft Clarity 3/3 · Matomo 0/3
Session recordings ✓ (best) Not checked yet
Rage-click detection ✓ (best) Not checked yet
Mobile capture ✓ (best) Not checked yet
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet Not checked yet
Recording retention 30 days Not checked yet
Our review
Pros
  • Unlimited heatmaps, websites, and team members on the free plan
  • Combines recordings, multiple heatmap types, and friction insights
  • Supports web, mobile SDKs, Google Analytics, Chrome extension, and API
  • Combines heatmaps, recordings, funnels, and ecommerce tracking
  • Offers self-hosting, APIs, dashboards, and segmentation
  • Integrates with WordPress, Shopify, WooCommerce, and more
Cons
  • General recording retention is documented as 30 days
  • The published integration is Google Analytics
  • There is no paid tier for plan-based feature expansion
  • Self-hosted deployment requires infrastructure management
  • Premium analytics plugins require a paid tier
  • Advanced plans become costly for larger organizations
Our verdict

Microsoft Clarity is a free user-behavior analytics tool for website and mobile-app teams. It brings together session recordings, heatmaps, behavioral analysis, filters, smart events, and AI-assisted summaries to help teams understand…

Read the review →

Matomo is an open-source web analytics platform for businesses, public organizations, agencies, and individuals. It tracks website and app activity across events, goals, ecommerce actions, campaigns, and visitor behavior. Heatmaps sit…

Read the review →
  1. Microsoft ClarityHeatmap Tools 9.4Free plan
  2. MatomoHeatmap Tools 9.1Free plan · 21-day trial

Strengths and trade-offs

  • Microsoft Clarity — where it wins

    • Unlimited heatmaps, websites, and team members on the free plan
    • Combines recordings, multiple heatmap types, and friction insights
    • Supports web, mobile SDKs, Google Analytics, Chrome extension, and API

    Where it doesn't

    • General recording retention is documented as 30 days
    • The published integration is Google Analytics
    • There is no paid tier for plan-based feature expansion

  • Matomo — where it wins

    • Combines heatmaps, recordings, funnels, and ecommerce tracking
    • Offers self-hosting, APIs, dashboards, and segmentation
    • Integrates with WordPress, Shopify, WooCommerce, and more

    Where it doesn't

    • Self-hosted deployment requires infrastructure management
    • Premium analytics plugins require a paid tier
    • Advanced plans become costly for larger organizations
  • Microsoft Clarity9.4/10 · Free plan

    A free, broad heatmap toolkit for teams analyzing web and mobile behavior.

    Visit siteFull verdict →
  • Matomo9.1/10 · Free plan · 21-day trial

    A broad open-source analytics suite for teams that need heatmaps and data ownership.

    Visit MatomoFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update