Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Heatmap Tools

Matomo vs Zoho PageSense

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Matomo #3 in Heatmap Tools 9.1/10 Free plan · 21-day trial Free planFree trial✓ 0 of 3 features Visit Matomo
Zoho PageSense #4 in Heatmap Tools 9.0/10 Free plan · 15-day trial Free planFree trial✓ 0 of 3 features Visit Zoho PageSense

Matomo leads on 0 checks, Zoho PageSense on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.1/10
  • Free planboth
  • Free trialboth

Matomo scores higher on our rubric for heatmap tools: 9.1 against 9.0 out of 10; our editors rank them #3 and #4.

Matomo is the better fit for open-source web analytics with heatmaps. Zoho PageSense is the better fit for experimentation teams already using Zoho.

  • Matomo fits best

    Open-source web analytics with heatmaps

  • Zoho PageSense fits best

    Experimentation teams already using Zoho

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Matomo 9.1/10 Visit ↗ Zoho PageSense 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #3 in Heatmap Tools #4 in Heatmap Tools
Best for Open-source web analytics with heatmaps Experimentation teams already using Zoho
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo —
Free plan ✓ ✓
Free trial 21 days 15 days
Free trial length 21 days · no card needed 15 days · no card needed
Deployment Cloud, Self-hosted, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Email, Live chat, Community, Docs Email, Live chat, Phone, Community, Docs · 24/7
Compliance ISO 27001, GDPR, SSO/SAML GDPR, HIPAA, PCI DSS
Integrations 100+ integrations 55+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Matomo 0/3 · Zoho PageSense 0/3
Session recordings Not checked yet Not checked yet
Rage-click detection Not checked yet Not checked yet
Mobile capture Not checked yet Not checked yet
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet Not checked yet
Recording retention Not checked yet Not checked yet
Our review
Pros
  • Combines heatmaps, recordings, funnels, and ecommerce tracking
  • Offers self-hosting, APIs, dashboards, and segmentation
  • Integrates with WordPress, Shopify, WooCommerce, and more
  • Free plan includes heatmaps, recordings, funnels, and form analytics
  • Supports web, iOS, Android, APIs, and a Chrome extension
  • Adds A/B, full-stack, targeting, and personalization capabilities
Cons
  • Self-hosted deployment requires infrastructure management
  • Premium analytics plugins require a paid tier
  • Advanced plans become costly for larger organizations
  • Heatmaps are one part of a broader experimentation platform
  • Free access is limited to 5,000 monthly tracked users
  • Paid plans scale by tracked-user volume and add project limits
Our verdict

Matomo is an open-source web analytics platform for businesses, public organizations, agencies, and individuals. It tracks website and app activity across events, goals, ecommerce actions, campaigns, and visitor behavior. Heatmaps sit…

Read the review →

Zoho PageSense is a conversion optimization platform for teams that need to analyze visitor behavior, test website changes, and personalize digital experiences. It combines web and mobile analytics with heatmaps, variation-specific…

Read the review →
  1. MatomoHeatmap Tools 9.1Free plan · 21-day trial
  2. Zoho PageSenseHeatmap Tools 9.0Free plan · 15-day trial

Strengths and trade-offs

  • Matomo — where it wins

    • Combines heatmaps, recordings, funnels, and ecommerce tracking
    • Offers self-hosting, APIs, dashboards, and segmentation
    • Integrates with WordPress, Shopify, WooCommerce, and more

    Where it doesn't

    • Self-hosted deployment requires infrastructure management
    • Premium analytics plugins require a paid tier
    • Advanced plans become costly for larger organizations

  • Zoho PageSense — where it wins

    • Free plan includes heatmaps, recordings, funnels, and form analytics
    • Supports web, iOS, Android, APIs, and a Chrome extension
    • Adds A/B, full-stack, targeting, and personalization capabilities

    Where it doesn't

    • Heatmaps are one part of a broader experimentation platform
    • Free access is limited to 5,000 monthly tracked users
    • Paid plans scale by tracked-user volume and add project limits
  • Matomo9.1/10 · Free plan · 21-day trial

    A broad open-source analytics suite for teams that need heatmaps and data ownership.

    Visit MatomoFull verdict →
  • Zoho PageSense9.0/10 · Free plan · 15-day trial

    A broad experimentation suite with heatmaps, analytics, and personalization built in.

    Visit Zoho PageSenseFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update