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Head-to-head · Heatmap Tools

Matomo vs Glassbox

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Matomo #3 in Heatmap Tools 9.1/10 Free plan · 21-day trial Free planFree trial✓ 0 of 3 features Visit Matomo
Glassbox #7 in Heatmap Tools 8.6/10 Pricing on request ✓ 3 of 3 features Visit Glassbox

Matomo leads on 0 checks, Glassbox on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.1/10
  • Free planonly Matomo
  • Free trialonly Matomo
  • Most featuresGlassbox · 3 of 3

Matomo scores higher on our rubric for heatmap tools: 9.1 against 8.6 out of 10; our editors rank them #3 and #7.

Matomo is the better fit for open-source web analytics with heatmaps. Glassbox is the better fit for enterprises needing governed web and mobile analytics.

  • Matomo fits best

    Open-source web analytics with heatmaps

  • Glassbox fits best

    Enterprises needing governed web and mobile analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Matomo 9.1/10 Visit ↗ Glassbox 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #3 in Heatmap Tools #7 in Heatmap Tools
Best for Open-source web analytics with heatmaps Enterprises needing governed web and mobile analytics
Pricing model Free plan + paid Paid
Starting price €230/mo —
Free plan ✓ (best) Not checked yet
Free trial 21 days —
Deployment Cloud, Self-hosted, Mobile Cloud, Self-hosted
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Compliance ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML
Integrations 100+ integrations 16 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Matomo 0/3 · Glassbox 3/3
Session recordings Not checked yet ✓ (best)
Rage-click detection Not checked yet ✓ (best)
Mobile capture Not checked yet ✓ (best)
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet Not checked yet
Recording retention Not checked yet Not checked yet
Our review
Pros
  • Combines heatmaps, recordings, funnels, and ecommerce tracking
  • Offers self-hosting, APIs, dashboards, and segmentation
  • Integrates with WordPress, Shopify, WooCommerce, and more
  • Captures web and mobile interactions without manual tagging
  • Combines replay, heatmaps, funnels, friction, and performance analytics
  • Supports cloud, hybrid, and on-premises deployment
Cons
  • Self-hosted deployment requires infrastructure management
  • Premium analytics plugins require a paid tier
  • Advanced plans become costly for larger organizations
  • Pricing requires contact with sales
  • Replay coverage differs substantially by plan
  • Enterprise breadth may exceed simple heatmap needs
Our verdict

Matomo is an open-source web analytics platform for businesses, public organizations, agencies, and individuals. It tracks website and app activity across events, goals, ecommerce actions, campaigns, and visitor behavior. Heatmaps sit…

Read the review →

Glassbox is a digital experience analytics platform for enterprises analyzing websites and mobile apps. It automatically captures digital interactions and technical events, then connects session replay with interaction maps, journey and…

Read the review →
  1. MatomoHeatmap Tools 9.1Free plan · 21-day trial
  2. GlassboxHeatmap Tools 8.6Pricing on request

Strengths and trade-offs

  • Matomo — where it wins

    • Combines heatmaps, recordings, funnels, and ecommerce tracking
    • Offers self-hosting, APIs, dashboards, and segmentation
    • Integrates with WordPress, Shopify, WooCommerce, and more

    Where it doesn't

    • Self-hosted deployment requires infrastructure management
    • Premium analytics plugins require a paid tier
    • Advanced plans become costly for larger organizations

  • Glassbox — where it wins

    • Captures web and mobile interactions without manual tagging
    • Combines replay, heatmaps, funnels, friction, and performance analytics
    • Supports cloud, hybrid, and on-premises deployment

    Where it doesn't

    • Pricing requires contact with sales
    • Replay coverage differs substantially by plan
    • Enterprise breadth may exceed simple heatmap needs
  • Matomo9.1/10 · Free plan · 21-day trial

    A broad open-source analytics suite for teams that need heatmaps and data ownership.

    Visit MatomoFull verdict →
  • Glassbox8.6/10 · Pricing on request

    A governed analytics platform for detailed web and mobile behavior analysis.

    Visit GlassboxFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update