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Head-to-head · Heatmap Tools

Matomo vs Mouseflow

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Matomo #3 in Heatmap Tools 9.1/10 Free plan · 21-day trial Free planFree trial✓ 0 of 3 features Visit Matomo
Mouseflow #5 in Heatmap Tools 8.8/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Mouseflow

Matomo leads on 0 checks, Mouseflow on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.1/10
  • Free planboth
  • Free trialboth
  • Most featuresMouseflow · 3 of 3

Matomo scores higher on our rubric for heatmap tools: 9.1 against 8.8 out of 10; our editors rank them #3 and #5.

Matomo is the better fit for open-source web analytics with heatmaps. Mouseflow is the better fit for teams needing privacy-aware website behavior analysis.

  • Matomo fits best

    Open-source web analytics with heatmaps

  • Mouseflow fits best

    Teams needing privacy-aware website behavior analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Matomo 9.1/10 Visit ↗ Mouseflow 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #3 in Heatmap Tools #5 in Heatmap Tools
Best for Open-source web analytics with heatmaps Teams needing privacy-aware website behavior analysis
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo —
Free plan ✓ ✓
Free trial 21 days 14 days
Free trial length 21 days · no card needed 14 days · no card needed
Deployment Cloud, Self-hosted, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Live chat, Phone, Docs · 24/7
Compliance ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Integrations 100+ integrations 42+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Matomo 0/3 · Mouseflow 3/3
Session recordings Not checked yet ✓ (best)
Rage-click detection Not checked yet ✓ (best)
Mobile capture Not checked yet ✓ (best)
Specs
Heatmap types Not checked yet Not checked yet
Monthly session limit Not checked yet 5000 sessions/mo
Recording retention Not checked yet Not checked yet
Our review
Pros
  • Combines heatmaps, recordings, funnels, and ecommerce tracking
  • Offers self-hosting, APIs, dashboards, and segmentation
  • Integrates with WordPress, Shopify, WooCommerce, and more
  • Seven heatmap types cover clicks, scrolls, movement, and attention.
  • Replay, funnels, forms, feedback, and friction detection share one platform.
  • Privacy controls, masking, exports, and many analytics integrations.
Cons
  • Self-hosted deployment requires infrastructure management
  • Premium analytics plugins require a paid tier
  • Advanced plans become costly for larger organizations
  • The Free plan is limited to 500 monthly sessions.
  • Essential supports one website project and three months of retention.
  • Enterprise pricing requires contacting sales for custom sessions and retention.
Our verdict

Matomo is an open-source web analytics platform for businesses, public organizations, agencies, and individuals. It tracks website and app activity across events, goals, ecommerce actions, campaigns, and visitor behavior. Heatmaps sit…

Read the review →

Mouseflow is a web-based behavior analytics platform for marketing, conversion rate optimization, UX, product, and analytics teams. It captures website interactions and organizes them into session replays, heatmaps, funnels, journey…

Read the review →
  1. MatomoHeatmap Tools 9.1Free plan · 21-day trial
  2. MouseflowHeatmap Tools 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Matomo — where it wins

    • Combines heatmaps, recordings, funnels, and ecommerce tracking
    • Offers self-hosting, APIs, dashboards, and segmentation
    • Integrates with WordPress, Shopify, WooCommerce, and more

    Where it doesn't

    • Self-hosted deployment requires infrastructure management
    • Premium analytics plugins require a paid tier
    • Advanced plans become costly for larger organizations

  • Mouseflow — where it wins

    • Seven heatmap types cover clicks, scrolls, movement, and attention.
    • Replay, funnels, forms, feedback, and friction detection share one platform.
    • Privacy controls, masking, exports, and many analytics integrations.

    Where it doesn't

    • The Free plan is limited to 500 monthly sessions.
    • Essential supports one website project and three months of retention.
    • Enterprise pricing requires contacting sales for custom sessions and retention.
  • Matomo9.1/10 · Free plan · 21-day trial

    A broad open-source analytics suite for teams that need heatmaps and data ownership.

    Visit MatomoFull verdict →
  • Mouseflow8.8/10 · Free plan · 14-day trial

    A broad, privacy-aware behavior analytics platform with a free starting point.

    Visit MouseflowFull verdict →

More comparisons

All heatmap tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update