Matomo
Matomo: A broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers. Ranked #2 of 139 in Web Analytics Tools by our editors (9.2/10); pricing: Free plan · 21-day trial; best for self-hosted and privacy-conscious analytics.
At a glance
- Editor score9.2 / 10
- PricingFree plan · 21-day trial
- Best forSelf-hosted and privacy-conscious analytics
- Free planYes
- Paid from€230/mo
- Event trackingYes
- Founded2007 · Auckland, New Zealand
- Facts checked20 Sep 2026
Where it wins
- Free Community edition with unlimited users and hits
- Combines funnels, ecommerce, replay, testing, APIs, and segmentation
- Supports web, mobile, API, and self-hosted deployments
Where it doesn't
- Paid plan limits vary by users and monthly hits
- Advanced capabilities are reserved for higher tiers
- Self-hosting requires an organization to run its own infrastructure
Our verdict on Matomo
Matomo is a web and mobile analytics platform for businesses, organizations, and individuals that want traffic reporting with privacy controls and deployment choice. Its feature set covers real-time visitor reports, event tracking, ecommerce reporting, conversion funnels, visitor profiles, segmentation, APIs, heatmaps, session recordings, form analytics, A/B testing, tag management, and data export. The platform is available as hosted Cloud software or as free, open-source On-Premise software.
The Community plan costs €0 forever and includes unlimited users and hits, forum support, community plugins, and all base features. Team costs €275 per month and adds support for up to 4 users and 5M hits per month, plus funnels, heatmaps, session recording, and WooCommerce Analytics. Business supports up to 20 users and 30M hits per month, adding cohorts, multi-channel attribution, and white label. Enterprise supports up to 50 users and 100M hits per month, with A/B testing, SAML/LDAP SSO, and Crash Analytics. VIP adds custom pricing, custom limits, and dedicated customer success. A 21-day free trial is also available.
Matomo fits teams that need a wide analytics toolkit across web, iOS, Android, APIs, or their own infrastructure. Integrations include WordPress, Google Tag Manager, WooCommerce, Looker Studio, Microsoft Teams, Slack, and Google Analytics data importing. The open-source model and self-hosted option suit organizations that want control over deployment and data storage, while the hosted option avoids infrastructure management. Choose Matomo when privacy, extensibility, and broad reporting matter together; choose a narrower tool if you only need basic traffic measurement or do not need its wider analysis features.
Your product? Our editors can test Matomo in depth and publish a review, labelled as paid · from $149/mo →
Matomo pricing
All 5 Matomo plans and prices →
Matomo fact sheet
| Free plan | Yes |
|---|---|
| Paid from | €230/mo |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | Yes |
| Data retention | Not verified |
| Ecommerce tracking | Yes |
| API access | Yes |
| Free trial | 21 days · no card needed |
| Deployment | Cloud, Self-hosted, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | ISO 27001, GDPR, SSO/SAML |
| Support | Email, Live chat, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 100+ integrations: WordPress, Shopify, WooCommerce, Squarespace, PrestaShop, BigCommerce … See all → |
| Pricing | Free plan · 21-day trial (source) |
| Website | matomo.org |
| Facts checked | 20 Sep 2026 |
Matomo integrations
Matomo lists 100+ integrations on its own site — the 7 named here are the ones its pages call out.
- WordPress
- Shopify
- WooCommerce
- Squarespace
- PrestaShop
- BigCommerce
- Ghost
Alternatives to Matomo
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
- MixpanelA broad product analytics suite with replay, experimentation, APIs, and a free entry tier.8.9
Matomo vs the competition
- Matomo vs Google Analytics
- Matomo vs Adobe Analytics
- Matomo vs Mixpanel
- Matomo vs Amplitude
- Matomo vs Heap
- Matomo vs PostHog
Compare Matomo with any tool side by side →
Also Ranked In
Matomo is ranked in 9 of our directories; the 6 strongest besides Web Analytics Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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