The Best Funnel Analytics in 2026
We researched funnel analytics products using their official websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and features verified from those sources. Compare tools for analyzing conversion paths and drop-off across the journeys that matter to your team.
Our top picks
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Top ranked
Amplitude#1 of 289.3/10Amplitude connects sequential funnels, retention, and session replay, with a free entry point.
Free plan · paid from $0/mo
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Runner-up
Mixpanel#2 of 289.2/10Funnels, replay, and experimentation in one event-based analytics platform.
Free plan · paid from $120/mo (annual)
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Top-ranked free plan
PostHog#3 of 289.1/10Open-source analytics with configurable funnels, session replay, and self-hosting.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.
The full ranking 28 tools, best first
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Best forTeams analyzing funnels across web and mobile
Amplitude connects sequential funnels, retention, and session replay, with a free entry point.
Free plan · paid from $0/mo Our Amplitude verdict → Visit AmplitudeFor vendors Sponsor this spot · #1 · $149/mo →9.3/10★★★★★Visit Amplitude -
Best forTeams needing funnels plus experimentation and replay
Funnels, replay, and experimentation in one event-based analytics platform.
Free plan · paid from $120/mo (annual) Our Mixpanel verdict → Visit MixpanelFor vendors Sponsor this spot · #2 · $99/mo →9.2/10★★★★★Visit Mixpanel -
Best forTeams wanting open-source analytics or self-hosting
Open-source analytics with configurable funnels, session replay, and self-hosting.
9.1/10★★★★★Visit PostHog -
Best forTeams valuing autocapture and cross-platform journeys
Heap turns automatically captured web and mobile activity into funnels, paths, and retention analysis.
8.8/10★★★★☆Visit Heap -
Best forEcommerce teams focused on journey drop-off
Connect funnel drop-offs with replay, heatmaps, and ecommerce analytics.
Free plan · 15-day trial Our Contentsquare verdict → Visit ContentsquareFor vendors Sponsor this spot · #5 · $59/mo →8.7/10★★★★☆Visit Contentsquare -
Best forTeams seeking open-source web and ecommerce analytics
A broad analytics suite for teams that want funnel insight and control over deployment.
8.6/10★★★★☆Visit Matomo -
Best forProduct teams needing funnels and retroactive analytics
Maps product journeys with funnels, cohorts and retroactive analytics.
8.5/10★★★★☆Visit Pendo -
Best forTeams diagnosing funnel friction with session replay
Connect session replay and product analytics to investigate friction across digital journeys.
8.4/10★★★★☆Visit Fullstory -
Best forTeams needing flexible, retroactive funnel analysis
Flexible funnel analysis with retroactive views, available in cloud or self-hosted deployments.
8.3/10★★★★☆Visit Countly -
Best forSmaller teams prioritizing person-level funnel analytics
KISSmetrics connects user behavior to funnel, retention, and revenue reporting.
8.2/10★★★★☆Visit KISSmetrics -
Best forMobile app teams using Firebase and Google services
A free Firebase-linked analytics option for app funnels, engagement, and revenue reporting.
8.1/10★★★★☆Visit Firebase -
Best forTeams needing free web, app, and ecommerce funnels
Free web and app funnel analytics with ecommerce reports and Google marketing integrations.
8.0/10★★★★☆Try Google Analytics -
Best forEnterprises needing attribution and custom path analysis
A deep funnel and attribution suite for teams that need custom path analysis.
7.9/10★★★★☆Try Adobe Analytics -
Best forEnterprises analyzing cross-channel customer journeys
Enterprise journey analytics for teams bringing online and offline customer data together.
7.8/10★★★★☆Visit Adobe -
Best forTeams already using Datadog RUM and Session Replay
A funnel and behavior analytics tool for teams already using Datadog RUM and Session Replay.
7.7/10★★★★☆Visit Datadog -
Best forTeams building apps within the Huawei ecosystem
A free, Huawei-centered analytics kit with funnel, retention, and audience reports.
7.6/10★★★★☆Visit Huawei -
Best forTeams pairing journey analytics with customer messaging
Combines behavioral journeys, analytics, experimentation, and messaging in one platform.
7.5/10★★★★☆Visit CleverTap -
Best forSmall teams analyzing event-based funnels
A focused event-based analytics tool with funnel drop-offs, retention, and account views.
7.4/10★★★★☆Visit Intempt -
Best forOrganizations needing real-time profiles and journey reports
Woopra connects real-time profiles with journey reports, but starts at $999 per month.
7.3/10★★★★☆Visit Woopra -
Best forTeams investigating web and mobile funnel drop-offs
A web and mobile behavior analytics suite with a published end-of-life date.
7.2/10★★★★☆Visit Smartlook -
Best forMobile teams using detailed heatmaps and session replay
Pairs mobile-focused heatmaps and replay with funnels, journeys, and a free plan.
7.1/10★★★★☆Visit UXCam -
Best forTeams pairing funnels with no-code onboarding flows
Pairs funnel analysis with no-code onboarding, but costs more than a funnel-only tool.
7.0/10★★★★☆Visit Userpilot -
Best forSmall teams comfortable self-hosting analytics
A self-hosted analytics toolkit for teams tracking funnels across multiple sites.
6.9/10★★★☆☆Visit Falorb -
Best forDevelopers wanting open-source web and mobile funnels
A self-hostable analytics platform for tracking funnels, retention, and user behavior.
6.8/10★★★☆☆Visit Pug -
Best forData teams wanting SQL-backed, self-hosted funnel analysis
Warehouse-native funnel and retention analysis with SQL tools and self-hosting.
6.7/10★★★☆☆Visit stratif.io -
Best forSmall teams tracking website conversion journeys
A low-cost way for small teams to review website funnels, traffic, and conversions.
6.6/10★★★☆☆Visit Teclaz -
Best forWeb teams pairing revenue heatmaps with funnel analysis
Revenue attribution, funnels, recordings, and surveys for ecommerce web teams.
6.5/10★★★☆☆Visit Heatmap -
Best forTeams focused on consent rather than funnel analytics
A consent-management module with opt-in reporting, not a conversion-funnel analytics tool.
6.4/10★★★☆☆Visit Piwik PRO
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Funnel type | Funnels per project | Data retention | Identity resolution | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Amplitude | Yes | Free | — | — | — | — | 9.3 |
| 2 | Mixpanel | Yes | $120/mo | — | — | — | — | 9.2 |
| 3 | PostHog | Yes | — | — | — | — | — | 9.1 |
| 4 | Heap | Yes | — | — | — | — | — | 8.8 |
| 5 | Contentsquare | Yes | — | — | — | — | — | 8.7 |
| 6 | Matomo | Yes | €230/mo | — | — | — | — | 8.6 |
| 7 | Pendo Analytics | Yes | — | — | — | — | — | 8.5 |
| 8 | Fullstory | Yes | — | — | — | — | — | 8.4 |
| 9 | Countly | No | $175/mo | — | — | — | — | 8.3 |
| 10 | KISSmetrics | Yes | $79/mo | — | — | — | — | 8.2 |
| 11 | Firebase Analytics | Yes | None | — | — | — | — | 8.1 |
| 12 | Google Analytics | Yes | — | — | — | — | — | 8.0 |
| 13 | Adobe Analytics | No | — | — | — | — | — | 7.9 |
| 14 | Adobe Customer Journey Analytics | No | — | — | — | — | — | 7.8 |
| 15 | Datadog Product Analytics | No | $0.8/unit/mo | — | — | — | — | 7.7 |
| 16 | HUAWEI Analytics Kit | Yes | None | — | — | — | — | 7.6 |
| 17 | CleverTap | No | — | — | — | — | — | 7.5 |
| 18 | Intempt Analytics | Yes | $19.2/seat/mo | Event-based | — | — | Cross-device | 7.4 |
| 19 | Woopra | No | $999/mo | — | — | — | — | 7.3 |
| 20 | Smartlook | Yes | — | — | — | — | — | 7.2 |
| 21 | UXCam | Yes | — | — | — | — | — | 7.1 |
| 22 | Userpilot | No | $299/mo | — | — | — | — | 7.0 |
| 23 | Falorb | Yes | None | — | — | — | — | 6.9 |
| 24 | Pug | Yes | None | — | — | — | — | 6.8 |
| 25 | stratif.io | — | None | — | — | — | — | 6.7 |
| 26 | Teclaz | Yes | $19.99/mo | Web-conversion | — | 24 months | Account-level | 6.6 |
| 27 | Heatmap | No | $199/mo | — | — | — | — | 6.5 |
| 28 | Piwik PRO Consent Manager | No | €36/mo | — | — | — | — | 6.4 |
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How we rank funnel analytics
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update