Pendo Analytics
Pendo Analytics: A freemium product analytics suite for retroactive usage analysis across web and mobile. Ranked #7 of 24 in Customer Analytics Software by our editors (8.5/10); pricing: Free plan · 30-day trial; best for product teams needing retroactive usage analytics.
At a glance
- Editor score8.5 / 10
- PricingFree plan · 30-day trial
- Best forProduct teams needing retroactive usage analytics
- Free planYes
- Retention analysisYes
- Founded2013 · Raleigh, North Carolina, United States
- Facts checked21 Sep 2026
Where it wins
- Retroactive analytics without manual event tagging
- Paths, funnels, retention, cohorts and AI-assisted insights
- Exports and integrations spanning CRM, data warehouses and BI tools
Where it doesn't
- Free plan is limited to 500 monthly active users
- Paid plans use custom pricing based on functionality and MAUs
- More product-usage focused than broad customer analytics platforms
Our verdict on Pendo Analytics
Pendo Analytics is a product analytics tool for teams studying how users move through web and mobile applications. It combines product usage analytics with paths, funnels, workflows, retention reporting, cohort analysis, dashboards and Data Explorer. Its retroactive analytics can capture usage without manual event tagging, while data from web applications, mobile applications, install-script events, mobile SDK events, APIs, account or visitor metadata, Salesforce, HubSpot and Segment can support analysis. It is suited to product teams focused on adoption, engagement and customer behavior across web, iOS and Android experiences.
The freemium structure gives teams a way to start with the Free plan, which includes product analytics, in-app guides, Pendo-branded roadmaps and Pendo-branded NPS surveys. The published plans show a 30-day free trial, while paid tiers use custom pricing based on functionality and monthly active users. Base adds custom MAU volume to product analytics and in-app guides. Core adds session replay, and Ultimate adds product discovery, sentiment and journey orchestration. This makes the tier choice closely tied to the depth of product-experience capabilities a team needs.
Pendo also fits teams that need to connect product behavior with existing customer and data workflows. Integrations include Salesforce, HubSpot, Jira, Slack, Zendesk, Zapier, Snowflake, BigQuery, Redshift, Tableau, Looker and other storage or warehouse destinations. CSV, API and data-warehouse exports support downstream analysis and sharing. Product teams should choose Pendo Analytics when retroactive usage analysis, in-app guidance and product-experience workflows belong together. Teams seeking a broader customer analytics focus or a predictable published paid price may prefer a more narrowly priced or less product-centric alternative.
Your product? Our editors can test Pendo Analytics in depth and publish a review, labelled as paid · from $149/mo →
Pendo Analytics pricing
All 4 Pendo Analytics plans and prices →
Pendo Analytics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Data sources | Web applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadata |
| Retention analysis | Yes |
| Revenue analytics | Yes |
| Cohort analysis | Yes |
| Tracked user limit | Not verified |
| Data export | Yes |
| Free trial | 30 days |
| Deployment | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR, HIPAA, SSO/SAML, 2FA |
| Support | Email, Live chat, Tickets, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 85+ integrations: Salesforce, HubSpot, Segment, Jira, Slack, Snowflake … See all → |
| Pricing | Free plan · 30-day trial (source) |
| Website | pendo.io |
| Facts checked | 21 Sep 2026 |
Pendo Analytics integrations
Pendo Analytics lists 85+ integrations on its own site — the 15 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Segment
- Jira
- Slack
- Snowflake
- Tableau
- Zendesk
- Amazon S3
- Google Cloud Storage
- Microsoft Azure Storage
- BigQuery
- Redshift
- Looker
- Zapier
See all Pendo Analytics integrations →
Alternatives to Pendo Analytics
- AmplitudeBroad product analytics, replay, ecommerce analysis, and APIs with a free plan.9.4
- MixpanelDeep behavioral analytics with generous free usage and usage-based paid tiers.9.2
- HeapA broad analytics platform with automatic capture, replay, funnels, and extensive integrations.9.0
See all Pendo Analytics alternatives →
Pendo Analytics vs the competition
- Pendo Analytics vs Amplitude
- Pendo Analytics vs Mixpanel
- Pendo Analytics vs Heap
- Pendo Analytics vs Adobe Analytics
- Pendo Analytics vs Contentsquare
- Pendo Analytics vs PostHog
Compare Pendo Analytics with any tool side by side →
Also Ranked In
Pendo Analytics is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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