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Head-to-head · Customer Analytics Software

Heap vs Pendo Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Heap #3 in Customer Analytics Software 9.0/10 Free plan Free plan✓ 0 of 4 features Visit Heap
Pendo Analytics #7 in Customer Analytics Software 8.5/10 Free plan · 30-day trial Free planFree trial✓ 4 of 4 features Visit Pendo

Heap leads on 0 checks, Pendo Analytics on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHeap · 9.0/10
  • Free planboth
  • Free trialonly Pendo Analytics
  • Most featuresPendo Analytics · 4 of 4

Heap scores higher on our rubric for customer analytics software: 9.0 against 8.5 out of 10; our editors rank them #3 and #7.

Heap is the better fit for teams wanting automatic capture and broad integrations. Pendo Analytics is the better fit for product teams needing retroactive usage analytics.

  • Heap fits best

    Teams wanting automatic capture and broad integrations

  • Pendo Analytics fits best

    Product teams needing retroactive usage analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Heap 9.0/10 Visit ↗ Pendo Analytics 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #3 in Customer Analytics Software #7 in Customer Analytics Software
Best for Teams wanting automatic capture and broad integrations Product teams needing retroactive usage analytics
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android, macOS Web, iOS, Android
Support Email, Community, Docs Email, Live chat, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 14 integrations 85+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Heap 0/4 · Pendo Analytics 4/4
Retention analysis Not checked yet ✓ (best)
Revenue analytics Not checked yet ✓ (best)
Cohort analysis Not checked yet ✓ (best)
Data export Not checked yet ✓ (best)
Specs
Data sources Not checked yet Web applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadata
Tracked user limit Not checked yet Not checked yet
Our review
Pros
  • Automatically captures clicks, pageviews, forms, and change events
  • Supports funnels, paths, retention, ecommerce, replay, and APIs
  • Integrates with Shopify, Salesforce, HubSpot, Stripe, and more
  • Retroactive analytics without manual event tagging
  • Paths, funnels, retention, cohorts and AI-assisted insights
  • Exports and integrations spanning CRM, data warehouses and BI tools
Cons
  • Free includes up to 10k monthly sessions
  • Free data history is limited to 6 months
  • Paid tiers use estimate or custom session pricing
  • Free plan is limited to 500 monthly active users
  • Paid plans use custom pricing based on functionality and MAUs
  • More product-usage focused than broad customer analytics platforms
Our verdict

Heap is a digital insights and product analytics platform for teams that need to understand how customers use websites and applications. It automatically captures clicks, pageviews, form submissions, and change events, while also…

Read the review →

Pendo Analytics is a product analytics tool for teams studying how users move through web and mobile applications. It combines product usage analytics with paths, funnels, workflows, retention reporting, cohort analysis, dashboards and…

Read the review →
  1. HeapCustomer Analytics Software 9.0Free plan
  2. Pendo AnalyticsCustomer Analytics Software 8.5Free plan · 30-day trial

Strengths and trade-offs

  • Heap — where it wins

    • Automatically captures clicks, pageviews, forms, and change events
    • Supports funnels, paths, retention, ecommerce, replay, and APIs
    • Integrates with Shopify, Salesforce, HubSpot, Stripe, and more

    Where it doesn't

    • Free includes up to 10k monthly sessions
    • Free data history is limited to 6 months
    • Paid tiers use estimate or custom session pricing

  • Pendo Analytics — where it wins

    • Retroactive analytics without manual event tagging
    • Paths, funnels, retention, cohorts and AI-assisted insights
    • Exports and integrations spanning CRM, data warehouses and BI tools

    Where it doesn't

    • Free plan is limited to 500 monthly active users
    • Paid plans use custom pricing based on functionality and MAUs
    • More product-usage focused than broad customer analytics platforms
  • Heap9.0/10 · Free plan

    A broad analytics platform with automatic capture, replay, funnels, and extensive integrations.

    Visit HeapFull verdict →
  • Pendo Analytics8.5/10 · Free plan · 30-day trial

    A freemium product analytics suite for retroactive usage analysis across web and mobile.

    Visit PendoFull verdict →

More comparisons

All customer analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update