Heap
Heap: Automatic capture, replay, funnels, and retention analysis for web and app teams. Ranked #6 of 139 in Web Analytics Tools by our editors (8.7/10); pricing: Free plan; best for automatic capture and session-based analysis.
At a glance
- Editor score8.7 / 10
- PricingFree plan
- Best forAutomatic capture and session-based analysis
- Free planYes
- Event trackingYes
- Facts checked20 Sep 2026
Where it wins
- Automatically captures interactions such as clicks, pageviews, and form submissions
- Combines funnels, retention, journeys, segmentation, and session replay
- Supports privacy controls, identity management, APIs, and data warehouse connectivity
Where it doesn't
- Free plan is limited to up to 10k monthly sessions
- Data history on the Free plan is limited to 6 months
- Session Replay is an add-on on the Pro plan
Our verdict on Heap
Heap is a digital analytics and product insights platform for teams that need to understand customer behavior across websites and apps. It automatically captures interactions such as clicks, pageviews, form submissions, and other events, then turns that activity into charts, conversion funnels, retention reports, journeys, segmentation, and session replay. Product, marketing, design, engineering, and ecommerce teams can use it across web, iOS, Android, and cross-platform applications, with APIs for custom events, identity, and additional behavioral data.
Heap uses a freemium plan structure. The Free plan includes core analytics charts, unlimited enrichment sources, Guides integrations, SSO, 6 months of data history, and up to 10k monthly sessions. Growth adds the AI Powered Assistant, unlimited users and reports, chart customization, CSV exports, and 12 months of data history. Pro adds account analytics, engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier adds data warehouse integration, behavioral targeting, unlimited projects, advanced user permissions, and a dedicated CSM. This progression suits teams that want to begin with automatic capture and add reporting, governance, and account-level analysis as requirements grow.
The platform connects with Salesforce, Shopify, Marketo, Snowflake, Amazon Redshift, BigQuery, Segment, and Google Tag Manager. Heap Connect supports data warehouse connectivity, while privacy controls can exclude sensitive information and identity management can connect users across sessions and devices. The main constraint for smaller teams is the Free plan’s 10k monthly-session limit and 6-month history; Session Replay also sits outside the standard Pro feature set. Choose Heap when automatic event capture and session-based analysis are central to the workflow. Teams needing fewer analysis layers or a simpler tracking tool may prefer a narrower alternative.
Your product? Our editors can test Heap in depth and publish a review, labelled as paid · from $149/mo →
Heap pricing
Heap fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Monthly visitor limit | 10000 visitors |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | Yes |
| Data retention | Limited |
| Ecommerce tracking | Yes |
| API access | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android, macOS |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML |
| Support | Email, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 14 integrations: Shopify, Salesforce, HubSpot, Stripe, Zapier, Klaviyo … See all → |
| Pricing | Free plan (source) |
| Website | heap.io |
| Facts checked | 20 Sep 2026 |
Heap integrations
Heap lists 14 integrations on its own site.
- Shopify
- Salesforce
- HubSpot
- Stripe
- Zapier
- Klaviyo
- Braze
- Marketo
- Mailchimp
- Fivetran
- Stitch
- LaunchDarkly
- Optimizely
- FullStory
Alternatives to Heap
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
Heap vs the competition
Compare Heap with any tool side by side →
Also Ranked In
Heap is ranked in 11 of our directories; the 6 strongest besides Web Analytics Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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