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Head-to-head · Web Analytics Tools

Google Analytics vs Heap

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Google Analytics #1 in Web Analytics Tools 9.4/10 Free plan Free plan✓ 4 of 5 features Visit Analytics
Heap #6 in Web Analytics Tools 8.7/10 Free plan Free plan✓ 5 of 5 features Visit Heap

Google Analytics leads on 0 checks, Heap on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle Analytics · 9.4/10
  • Free planboth
  • Most featuresHeap · 5 of 5

Google Analytics scores higher on our rubric for web analytics tools: 9.4 against 8.7 out of 10; our editors rank them #1 and #6.

Google Analytics is the better fit for broad, cross-platform analytics at no cost. Heap is the better fit for automatic capture and session-based analysis.

  • Google Analytics fits best

    Broad, cross-platform analytics at no cost

  • Heap fits best

    Automatic capture and session-based analysis

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Side by side

Feature Google Analytics 9.4/10 Visit ↗ Heap 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Web Analytics Tools #6 in Web Analytics Tools
Best for Broad, cross-platform analytics at no cost Automatic capture and session-based analysis
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android, macOS
Support Docs, Community Email, Community, Docs
Integrations 9 integrations 14 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Google Analytics 4/5 · Heap 5/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings Not checked yet ✓ (best)
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet 10000 visitors
Data retention Limited Limited
Our review
Pros
  • Free GA4 properties support website and app measurement
  • Funnel, path, cohort, attribution, and ecommerce reporting
  • Extensive Google integrations plus BigQuery export and API access
  • Automatically captures interactions such as clicks, pageviews, and form submissions
  • Combines funnels, retention, journeys, segmentation, and session replay
  • Supports privacy controls, identity management, APIs, and data warehouse connectivity
Cons
  • Standard properties retain data for up to 14 months
  • Analytics 360 uses sales-led enterprise purchasing
  • Broad capabilities may require configurable event collection
  • Free plan is limited to up to 10k monthly sessions
  • Data history on the Free plan is limited to 6 months
  • Session Replay is an add-on on the Pro plan
Our verdict

Google Analytics is a web and app analytics platform for businesses, marketers, and product teams. GA4 properties collect interactions from websites and applications, then organize them into reports covering acquisition, engagement,…

Read the review →

Heap is a digital analytics and product insights platform for teams that need to understand customer behavior across websites and apps. It automatically captures interactions such as clicks, pageviews, form submissions, and other events,…

Read the review →
  1. Google AnalyticsWeb Analytics Tools 9.4Free plan
  2. HeapWeb Analytics Tools 8.7Free plan

Strengths and trade-offs

  • Google Analytics — where it wins

    • Free GA4 properties support website and app measurement
    • Funnel, path, cohort, attribution, and ecommerce reporting
    • Extensive Google integrations plus BigQuery export and API access

    Where it doesn't

    • Standard properties retain data for up to 14 months
    • Analytics 360 uses sales-led enterprise purchasing
    • Broad capabilities may require configurable event collection

  • Heap — where it wins

    • Automatically captures interactions such as clicks, pageviews, and form submissions
    • Combines funnels, retention, journeys, segmentation, and session replay
    • Supports privacy controls, identity management, APIs, and data warehouse connectivity

    Where it doesn't

    • Free plan is limited to up to 10k monthly sessions
    • Data history on the Free plan is limited to 6 months
    • Session Replay is an add-on on the Pro plan
  • Google Analytics9.4/10 · Free plan

    A broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.

    Visit AnalyticsFull verdict →
  • Heap8.7/10 · Free plan

    Automatic capture, replay, funnels, and retention analysis for web and app teams.

    Visit HeapFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update