Mixpanel vs Heap

Mixpanel8.9Visit Heap8.7Visit

Higher score Mixpanel #4 in Web Analytics Tools 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Mixpanel

vs

Heap #6 in Web Analytics Tools 8.7/10 Free plan Free plan✓ 5 of 5 features Visit Heap

• Mixpanel fits best

  Product analytics with replay and experimentation

• Heap fits best

  Automatic capture and session-based analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Mixpanel 8.9/10 Visit ↗	Heap 8.7/10 Visit ↗
At a glance
Editor score	8.9	8.7
Ranking	#4 in Web Analytics Tools	#6 in Web Analytics Tools
Best for	Product analytics with replay and experimentation	Automatic capture and session-based analysis
Pricing model	Free plan + paid	Free plan + paid
Starting price	$120/mo	—
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android, macOS
Support	Email, Community, Docs	Email, Community, Docs
Compliance	SOC 2, ISO 27001, GDPR, HIPAA	SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations	6 integrations	14 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Mixpanel 5/5 · Heap 5/5
Event tracking	✓	✓
Conversion funnels	✓	✓
Session recordings	✓	✓
Ecommerce tracking	✓	✓
API access	✓	✓
Specs
Monthly visitor limit	Not checked yet	10000 visitors
Data retention	Unlimited	Limited
Our review
Pros	Free plan includes up to 1M events and 10K session replays monthly Combines funnels, retention, ecommerce, replay, cohorts, and experimentation APIs connect analytics workflows with warehouses and marketing tools	Automatically captures interactions such as clicks, pageviews, and form submissions Combines funnels, retention, journeys, segmentation, and session replay Supports privacy controls, identity management, APIs, and data warehouse connectivity
Cons	Free usage is capped at 1M events per month Growth pricing is usage-based rather than a single fixed monthly price Enterprise requires contacting sales	Free plan is limited to up to 10k monthly sessions Data history on the Free plan is limited to 6 months Session Replay is an add-on on the Pro plan
Our verdict	Mixpanel is a behavioral and product analytics platform for teams analyzing websites, mobile applications, and digital products. Its event-based approach covers conversion funnels, retention, cohorts, segmentation, ecommerce activity,… Read the review →	Heap is a digital analytics and product insights platform for teams that need to understand customer behavior across websites and apps. It automatically captures interactions such as clicks, pageviews, form submissions, and other events,… Read the review →

Strengths and trade-offs

• Mixpanel — where it wins

  • Free plan includes up to 1M events and 10K session replays monthly
  • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
  • APIs connect analytics workflows with warehouses and marketing tools

  Where it doesn't

  • Free usage is capped at 1M events per month
  • Growth pricing is usage-based rather than a single fixed monthly price
  • Enterprise requires contacting sales

• Heap — where it wins

  • Automatically captures interactions such as clicks, pageviews, and form submissions
  • Combines funnels, retention, journeys, segmentation, and session replay
  • Supports privacy controls, identity management, APIs, and data warehouse connectivity

  Where it doesn't

  • Free plan is limited to up to 10k monthly sessions
  • Data history on the Free plan is limited to 6 months
  • Session Replay is an add-on on the Pro plan

• Mixpanel8.9/10 · Free plan

  A broad product analytics suite with replay, experimentation, APIs, and a free entry tier.

  Visit MixpanelFull verdict →
• Heap8.7/10 · Free plan

  Automatic capture, replay, funnels, and retention analysis for web and app teams.

  Visit HeapFull verdict →