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Head-to-head · Web Analytics Tools

Mixpanel vs PostHog

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Mixpanel #4 in Web Analytics Tools 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Mixpanel
PostHog #7 in Web Analytics Tools 8.6/10 Free plan Free plan✓ 4 of 5 features Visit PostHog

Mixpanel leads on 0 checks, PostHog on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixpanel · 8.9/10
  • Free planboth
  • Most featuresMixpanel · 5 of 5

Mixpanel scores higher on our rubric for web analytics tools: 8.9 against 8.6 out of 10; our editors rank them #4 and #7.

On data retention, Mixpanel gives you Unlimited where PostHog offers Limited.

Mixpanel is the better fit for product analytics with replay and experimentation. PostHog is the better fit for open-source product analytics with deep analysis.

  • Mixpanel fits best

    Product analytics with replay and experimentation

  • PostHog fits best

    Open-source product analytics with deep analysis

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Side by side

Feature Mixpanel 8.9/10 Visit ↗ PostHog 8.6/10 Visit ↗
At a glance
Editor score 8.9 8.6
Ranking #4 in Web Analytics Tools #7 in Web Analytics Tools
Best for Product analytics with replay and experimentation Open-source product analytics with deep analysis
Pricing model Free plan + paid Free plan + paid
Starting price $120/mo —
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Self-hosted, Desktop
Platforms Web, iOS, Android Web, Windows, macOS, Linux
Support Email, Community, Docs Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA SOC 2, GDPR, HIPAA
Integrations 6 integrations 700+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mixpanel 5/5 · PostHog 4/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ (best) Not checked yet
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Unlimited Limited
Our review
Pros
  • Free plan includes up to 1M events and 10K session replays monthly
  • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
  • APIs connect analytics workflows with warehouses and marketing tools
  • Free plan includes 1 million analytics events per month
  • Combines funnels, replay, heatmaps, retention, SQL, and experiments
  • Supports hosted and self-managed deployments across web, mobile, and API
Cons
  • Free usage is capped at 1M events per month
  • Growth pricing is usage-based rather than a single fixed monthly price
  • Enterprise requires contacting sales
  • Free plan is limited to one project
  • Free-plan data retention is one year
  • Self-hosted deployments require self-managed operation
Our verdict

Mixpanel is a behavioral and product analytics platform for teams analyzing websites, mobile applications, and digital products. Its event-based approach covers conversion funnels, retention, cohorts, segmentation, ecommerce activity,…

Read the review →

PostHog is a product and web analytics platform for product engineers, growth teams, product managers, and founders. It captures pageviews, clicks, form submissions, and custom events with properties, then turns them into trends, funnels,…

Read the review →
  1. MixpanelWeb Analytics Tools 8.9Free plan
  2. PostHogWeb Analytics Tools 8.6Free plan

Strengths and trade-offs

  • Mixpanel — where it wins

    • Free plan includes up to 1M events and 10K session replays monthly
    • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
    • APIs connect analytics workflows with warehouses and marketing tools

    Where it doesn't

    • Free usage is capped at 1M events per month
    • Growth pricing is usage-based rather than a single fixed monthly price
    • Enterprise requires contacting sales

  • PostHog — where it wins

    • Free plan includes 1 million analytics events per month
    • Combines funnels, replay, heatmaps, retention, SQL, and experiments
    • Supports hosted and self-managed deployments across web, mobile, and API

    Where it doesn't

    • Free plan is limited to one project
    • Free-plan data retention is one year
    • Self-hosted deployments require self-managed operation

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update