PostHog
PostHog: A flexible, open-source analytics platform with broad product and data tooling. Ranked #6 of 24 in Customer Analytics Software by our editors (8.6/10); pricing: Free plan; best for open-source teams needing flexible product analytics.
At a glance
- Editor score8.6 / 10
- PricingFree plan
- Best forOpen-source teams needing flexible product analytics
- Free planYes
- Founded2020
- Facts checked21 Sep 2026
Where it wins
- Free tier includes analytics, funnels, replay, flags, and experiments
- Self-hosting, APIs, and external data sources support flexible deployments
- Integrations include Stripe, Postgres, HubSpot, and GitHub
Where it doesn't
- Free plan is limited to one project
- Free plan includes one-year data retention
- Paid pricing is usage-based rather than flat-rate
Our verdict on PostHog
PostHog is a product analytics and data platform for teams building software, particularly product engineers and open-source teams that want flexibility in deployment and data handling. Its toolkit combines event capture, configurable tracking, product insights, funnel reports, session replay, feature flags, experiments, web analytics, surveys, error tracking, and data-warehouse capabilities. Cloud usage, APIs, and self-hosted deployment make it suitable for side projects through larger software companies.
Pricing follows a freemium and usage-based model. The Free plan costs $0 per month, includes unlimited team members, one project, one-year data retention, and community support, along with a full monthly free tier on every product. Pay-as-you-go Analytics adds unlimited usage, payment based on usage, a monthly free allowance, six projects, seven-year data retention, and email support. This structure suits teams that want to start without a subscription commitment, while teams with variable or expanding usage should account for costs tied to events and other usage units rather than monthly visitors.
PostHog’s ecosystem supports web, API, self-hosted, Windows, macOS, and Linux environments. Integrations with Stripe, Postgres, HubSpot, Google Ads, GitHub, Zendesk, and Linear connect product analytics with billing, databases, marketing, development, support, and workflow tools. The API supports capturing, querying, and managing data, while external data sources and data-warehouse capabilities extend its role beyond basic reporting. Choose PostHog if you want broad product tooling, open-source flexibility, or self-hosting; choose a narrower analytics product if you prefer a simpler scope or predictable flat-rate pricing.
Your product? Our editors can test PostHog in depth and publish a review, labelled as paid · from $149/mo →
PostHog pricing
All 2 PostHog plans and prices →
PostHog fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Data sources | Not verified |
| Retention analysis | Not verified |
| Revenue analytics | Not verified |
| Cohort analysis | Not verified |
| Tracked user limit | Not verified |
| Data export | Not verified |
| Deployment | Cloud, Self-hosted, Desktop |
| Platforms | Web, Windows, macOS, Linux |
| Compliance & security | SOC 2, GDPR, HIPAA |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 700+ integrations: Stripe, Postgres, HubSpot, Google Ads, GitHub, Zendesk … See all → |
| Pricing | Free plan (source) |
| Website | posthog.com |
| Facts checked | 21 Sep 2026 |
PostHog integrations
PostHog lists 700+ integrations on its own site — the 7 named here are the ones its pages call out.
- Stripe
- Postgres
- HubSpot
- Google Ads
- GitHub
- Zendesk
- Linear
See all PostHog integrations →
Alternatives to PostHog
- AmplitudeBroad product analytics, replay, ecommerce analysis, and APIs with a free plan.9.4
- MixpanelDeep behavioral analytics with generous free usage and usage-based paid tiers.9.2
- HeapA broad analytics platform with automatic capture, replay, funnels, and extensive integrations.9.0
See all PostHog alternatives →
PostHog vs the competition
Compare PostHog with any tool side by side →
Also Ranked In
PostHog is ranked in 11 of our directories; the 6 strongest besides Customer Analytics Software.
Used PostHog? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used PostHog for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
PostHog is listed in our Customer Analytics Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/posthog/"><img src="https://www.itechguides.com/best/badge/posthog.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update