The Best Web And Mobile Analytics Software in 2026
We researched web and mobile analytics software using vendors’ official websites, including pricing pages, plan tables, and product documentation. Rankings consider each product’s core analytics capabilities, value for money, and verified features, so buyers can compare options for understanding website and app usage.
Our top picks
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Top ranked
Amplitude#1 of 289.3/10Deep web and mobile analytics with funnels, retention, session replay, and a free plan.
Free plan
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Runner-up
Mixpanel#2 of 289.2/10Connect behavioral analytics and experimentation across web and mobile.
Free plan
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Top-ranked free plan
Google Analytics#3 of 289.1/10Broad web and app reporting with a free plan, balanced by limited data retention.
Free plan
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 28 tools, best first
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Best forTeams needing deep web and mobile product analytics
Deep web and mobile analytics with funnels, retention, session replay, and a free plan.
9.3/10★★★★★Visit Amplitude -
Best forTeams combining behavioral analytics and experimentation
Connect behavioral analytics and experimentation across web and mobile.
9.2/10★★★★★Visit Mixpanel -
Best forOrganizations seeking broad, free cross-platform analytics
Broad web and app reporting with a free plan, balanced by limited data retention.
9.1/10★★★★★Try Google Analytics -
Best forTeams choosing between hosted and self-hosted analytics
A broad web and app analytics suite with a free self-hosted edition and paid tiers.
Free plan · 21-day trial Our Matomo verdict → Visit MatomoFor vendors Sponsor this spot · #4 · $69/mo →9.0/10★★★★☆Visit Matomo -
Best forLarge enterprises needing advanced digital analytics
Advanced behavioral analytics for enterprises, with pricing tailored through sales.
9.0/10★★★★☆Visit Adobe -
Best forProduct teams wanting analytics plus product tools
A broad analytics toolkit for teams that want product tools alongside event and web insights.
8.9/10★★★★☆Visit PostHog -
Best forTeams focused on digital experience and journey analysis
A broad web and mobile analytics suite with a free entry tier and contact-sales paid plans.
8.8/10★★★★☆Visit Contentsquare -
Best forTeams valuing automatic capture across web and mobile
Heap pairs automatic interaction capture with funnels, retention, journeys, and replay.
8.7/10★★★★☆Visit Heap -
Best forTeams prioritizing replay and friction discovery
A replay-led analytics suite for teams tracing user friction across web and mobile.
8.6/10★★★★☆Visit Fullstory -
Best forEnterprises needing replay with flexible deployment
Web and mobile replay, heatmaps, and journey analysis with flexible deployment options.
8.5/10★★★★☆Visit Glassbox -
Best forTeams needing web and mobile session diagnostics before 2027
A broad toolkit for session diagnostics, but Smartlook is scheduled to shut down in 2027.
8.4/10★★★★☆Visit Smartlook -
Best forMobile teams investigating sessions and user journeys
Combines session replay, heatmaps, and journey analysis across mobile and web.
8.3/10★★★★☆Visit UXCam -
Best forBudget-conscious teams wanting self-hosted analytics
Open-source web analytics with event, funnel, replay and revenue tools.
8.2/10★★★★☆Visit Umami -
Best forTeams measuring app usage across platforms
Cross-platform app analytics combines engagement analysis with crash and performance monitoring.
8.1/10★★★★☆Visit Zoho Apptics -
Best forMobile app teams using the Firebase ecosystem
Free Firebase-linked analytics for app events, audiences, attribution, and revenue.
8.0/10★★★★☆Visit Firebase -
Best forWebsite owners seeking simple paid traffic analytics
A focused traffic and conversion analytics service with paid plans starting at $15/month.
7.9/10★★★★☆Visit Fathom -
Best forPrivacy-focused sites needing straightforward analytics
Straightforward, cookie-free analytics with events, funnels, exports, and EU hosting.
7.8/10★★★★☆Try Simple Analytics -
Best forSites wanting privacy-friendly traffic and conversion
A privacy-oriented web analytics tool with funnels, events and ecommerce attribution.
7.7/10★★★★☆Visit Plausible -
Best forTeams needing self-hosted cross-device analytics
Cross-device product analytics with managed private cloud or self-hosted deployment.
7.6/10★★★★☆Visit Countly -
Best forTeams needing free web and mobile replay diagnostics
Free replay and heatmap diagnostics for web and mobile, with focused rather than broad analytics.
7.4/10★★★★☆Visit site -
Best forSmall sites needing low-cost real-time reports
Real-time visitor and conversion reports, with a free tier and paid plans from $9.99/month.
7.4/10★★★★☆Visit Clicky -
Best forSmall teams needing event and funnel analytics
Affordable event and funnel analytics, with self-hosting available for enterprise.
7.3/10★★★★☆Try Pirsch Analytics -
Best forPrivacy-focused sites seeking free self-hosted stats
A privacy-focused analytics option with free hosting or self-hosting and configurable event tracking.
7.2/10★★★★☆Visit GoatCounter -
Best forSelf-hosters wanting a free web analytics suite
A self-hosted analytics suite with event, ecommerce, funnel, and session tools.
7.1/10★★★★☆Visit site -
Best forTeams whose main need is experimentation
A broad experimentation toolkit with analytics, feature flags, and web and mobile support.
7.0/10★★★★☆Visit Statsig -
Best forProduct teams organizing feedback and roadmaps
Pendo Listen turns feedback into prioritized ideas, but it is not a web analytics tool.
6.9/10★★★☆☆Visit Pendo -
Best forOrganizations analyzing customer journeys at scale
Woopra connects customer behavior across journeys, funnels, profiles and integrations.
6.8/10★★★☆☆Visit Woopra -
Best forSites needing free traffic and performance monitoring
Free traffic and performance reporting, without custom event tracking.
6.6/10★★★☆☆Visit Cloudflare
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Amplitude | Yes | 9.3 | |
| 2 | Mixpanel | Yes | $120/mo | 9.2 |
| 3 | Google Analytics | Yes | 9.1 | |
| 4 | Matomo | Yes | €230/mo | 9.0 |
| 5 | Adobe Analytics | No | 9.0 | |
| 6 | PostHog | Yes | 8.9 | |
| 7 | Contentsquare | Yes | 8.8 | |
| 8 | Heap | Yes | 8.7 | |
| 9 | Fullstory | Yes | 8.6 | |
| 10 | Glassbox | 8.5 | ||
| 11 | Smartlook | Yes | 8.4 | |
| 12 | UXCam | Yes | 8.3 | |
| 13 | Umami | Yes | 8.2 | |
| 14 | Zoho Apptics | Yes | 8.1 | |
| 15 | Firebase Analytics | Yes | Free | 8.0 |
| 16 | Fathom Analytics | No | $15/mo | 7.9 |
| 17 | Simple Analytics | Yes | 7.8 | |
| 18 | Plausible Analytics | No | $9/mo | 7.7 |
| 19 | Countly | No | $175/mo | 7.6 |
| 20 | Microsoft Clarity | Yes | Free | 7.4 |
| 21 | Clicky | Yes | $79.99/yr | 7.4 |
| 22 | Pirsch Analytics | No | $6/mo | 7.3 |
| 23 | GoatCounter | Yes | Free | 7.2 |
| 24 | Open Web Analytics | Yes | Free | 7.1 |
| 25 | Statsig | Yes | $150/mo | 7.0 |
| 26 | Pendo Listen | No | 6.9 | |
| 27 | Woopra | No | $999/mo | 6.8 |
| 28 | Cloudflare Web Analytics | Yes | Free | 6.6 |
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How we rank web and mobile analytics software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update