Cloudflare Web Analytics
Cloudflare Web Analytics: A free, cookie-free option for basic traffic and performance reporting. Ranked #11 of 139 in Web Analytics Tools by our editors (8.2/10); pricing: Free plan; best for cloudflare users needing basic privacy analytics.
At a glance
- Editor score8.2 / 10
- PricingFree plan
- Best forCloudflare users needing basic privacy analytics
- Free planYes
- Paid fromFree
- Event trackingNo
- Facts checked23 Sep 2026
Where it wins
- Free plan includes pageview, visitor, referral, geography, and performance metrics
- Cookie-free collection avoids local storage and individual visitor fingerprinting
- GraphQL API supports filtering, aggregation, and analytics integrations
Where it doesn't
- Custom events are not supported
- No conversion funnels, session recordings, or ecommerce tracking
- Access is limited to the previous six months of data
Our verdict on Cloudflare Web Analytics
Cloudflare Web Analytics is a free web analytics service for website owners who need basic pageview, visitor, referral, geographic, status-code, and performance reporting. It collects data through a JavaScript beacon or from websites proxied through Cloudflare, and is available through web and API access. The service is aimed at Cloudflare users who want privacy-focused website measurement without cookies, local storage, or individual visitor fingerprinting.
The Free plan costs $0 USD per month and includes dashboard reporting for top hostnames, URLs, countries, referrers, and status codes. Metric filtering helps narrow reports, while time-range zooming supports investigation of traffic spikes. The published capabilities also include access to the previous six months of data. This makes the product straightforward for ongoing traffic review, but its scope is centered on basic usage and performance metrics rather than advanced behavioral analysis.
Cloudflare Web Analytics is a sensible choice for sites that prioritize cookie-free collection and need a simple view of where traffic comes from, which pages receive visits, and how performance changes over time. The GraphQL Analytics API adds a way to filter, aggregate, and integrate analytics data beyond the dashboard. It is less suitable for teams that depend on custom event tracking, conversion funnels, ecommerce measurement, or session recordings. Choose it when basic privacy analytics and Cloudflare connectivity are the priority; choose another tool when detailed journey analysis or broader measurement coverage is required.
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Cloudflare Web Analytics pricing
Cloudflare Web Analytics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Monthly visitor limit | Not verified |
| Event tracking | No |
| Conversion funnels | Not verified |
| Session recordings | Not verified |
| Data retention | Extended |
| Ecommerce tracking | Not verified |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan |
| Website | cloudflare.com |
| Facts checked | 23 Sep 2026 |
Alternatives to Cloudflare Web Analytics
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all Cloudflare Web Analytics alternatives →
Also Ranked In
Cloudflare Web Analytics is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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