Cloudflare Web Analytics review
A free, cookie-free option for basic traffic and performance reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cloudflare Web Analytics is a free web analytics service for website owners who need basic pageview, visitor, referral, geographic, status-code, and performance reporting. It collects data through a JavaScript beacon or from websites proxied through Cloudflare, and is available through web and API access. The service is aimed at Cloudflare users who want privacy-focused website measurement without cookies, local storage, or individual visitor fingerprinting.
The Free plan costs $0 USD per month and includes dashboard reporting for top hostnames, URLs, countries, referrers, and status codes. Metric filtering helps narrow reports, while time-range zooming supports investigation of traffic spikes. The published capabilities also include access to the previous six months of data. This makes the product straightforward for ongoing traffic review, but its scope is centered on basic usage and performance metrics rather than advanced behavioral analysis.
Cloudflare Web Analytics is a sensible choice for sites that prioritize cookie-free collection and need a simple view of where traffic comes from, which pages receive visits, and how performance changes over time. The GraphQL Analytics API adds a way to filter, aggregate, and integrate analytics data beyond the dashboard. It is less suitable for teams that depend on custom event tracking, conversion funnels, ecommerce measurement, or session recordings. Choose it when basic privacy analytics and Cloudflare connectivity are the priority; choose another tool when detailed journey analysis or broader measurement coverage is required.
Cloudflare Web Analytics pros and cons
- Where it wins
- Free plan includes pageview, visitor, referral, geography, and performance metrics
- Cookie-free collection avoids local storage and individual visitor fingerprinting
- GraphQL API supports filtering, aggregation, and analytics integrations
- Where it doesn't
- Custom events are not supported
- No conversion funnels, session recordings, or ecommerce tracking
- Access is limited to the previous six months of data
Cloudflare Web Analytics fact sheet, pricing and score →
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