Open Web Analytics
Open Web Analytics: A self-hosted analytics suite with broad core reporting and a narrower ecosystem. Ranked #78 of 139 in Web Analytics Tools by our editors (3.0/10); pricing: Free plan; best for open-source sites needing complete core analytics.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forOpen-source sites needing complete core analytics
- Free planYes
- Paid fromFree
- Event trackingYes
- Facts checked20 Sep 2026
Where it wins
- Free, open-source, self-hosted deployment
- Goals, funnels, ecommerce, recordings, and heatmaps
- REST API, multi-site tracking, and geolocation reporting
Where it doesn't
- Narrower integration coverage than broader analytics platforms
- Self-hosting requires managing the software and infrastructure
- No built-in AI features
Our verdict on Open Web Analytics
Open Web Analytics is a free, open-source web analytics framework for websites and applications. It is designed for teams that want to host their own analytics environment while tracking visitors, pageviews, configurable actions, conversions, ecommerce activity, and geolocation. Its scope extends beyond basic traffic reporting with session recordings, heatmaps, multi-site tracking, customizable dashboards, and a multi-user reporting interface. WordPress, MediaWiki, and PHP applications are the named integration targets, while web, API, and self-hosted deployment are supported platforms.
The published product details show a broad set of core analytics capabilities without a commercial subscription structure. Tracking covers visitor and pageview activity, configurable actions, conversion goals, funnel reporting, ecommerce transactions, and line items. DOM-stream session recordings, click tracking, heatmaps, and geolocation add behavioral and audience context. Multi-site tracking from one server instance may suit organizations managing several properties, and the REST API supports administration and data access. Choose Open Web Analytics when ownership of the deployment and access to source code matter more than a managed service experience.
The main trade-off is ecosystem breadth. Open Web Analytics offers JavaScript and PHP tracking APIs plus named integrations for WordPress, MediaWiki, and PHP applications, but its platform and integration coverage is narrower than tools built around a larger connected ecosystem. The software also does not include AI features. Teams should pick it when self-hosting, open-source control, and complete core analytics are priorities; teams seeking wider integrations or AI-assisted functionality should consider an alternative with those capabilities. Its feature set is strongest for organizations that can operate a self-hosted analytics framework rather than those looking for a hosted subscription service.
Questions about Open Web Analytics
What does Open Web Analytics run on? Web. It runs self-hosted.
What does Open Web Analytics integrate with? 3 integrations: WordPress, PHP applications and MediaWiki.
Who is Open Web Analytics built for? Solo users, small businesses, mid-market companies and enterprises (our editorial estimate).
Your product? Our editors can test Open Web Analytics in depth and publish a review, labelled as paid · from $149/mo →
Open Web Analytics pricing
Open Web Analytics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | Yes |
| Data retention | Not verified |
| Ecommerce tracking | Yes |
| API access | Yes |
| Deployment | Self-hosted |
| Platforms | Web |
| Support | Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: WordPress, PHP applications, MediaWiki |
| Pricing | Free plan |
| Website | openwebanalytics.com |
| Facts checked | 20 Sep 2026 |
Open Web Analytics integrations
Open Web Analytics lists 3 integrations on its own site.
- WordPress
- PHP applications
- MediaWiki
Alternatives to Open Web Analytics
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all Open Web Analytics alternatives →
Also Ranked In
Open Web Analytics is ranked in 2 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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